Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

Advertising is now a scientific business. Once managers would say jokingly, “ I know that half of what I spend on advertising is wasted, but I don't know which half.” Now, all parts of an advertising programs are properly measured and researched.

What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.

1.Which of the following can be used in place of the underlined phrase “hand in hand” ?

A. Here and there. B. Again and again.

C. As usual. D. At the same time.

2.The purpose of advertising is ____.

A. to increase product sales B. to make a product much better

C. to spend more money D. to reduce the production

3.What is meant by what managers said in the second paragraph?

A. Managers spent no money on advertising.

B. Not all the advertisements were well designed.

C. A11 the managers knew about advertising then.

D. A11 the money on advertising was wasted.

4.An outstanding advertisement_______

A. is always an interesting story.

B. can not only catch the reader's eyes but is full of products’ information.

C. must starts with a question, or a puzzle.

D. can make the price of the product low

5.What does the writer think of advertising?

A. Useless B. Unnecessary C. Wasteful D. Important

練習(xí)冊系列答案
相關(guān)習(xí)題

科目：初中英語 來源：湖南省邵陽縣2016-2017學(xué)年七年級下學(xué)期期中考試英語試卷 題型：任務(wù)型閱讀

閱讀下面短文，根據(jù)短文回答問題。

Today’s story is about Zhu Hui, a student from Shenzhen. He’s now studying in the United States. He’s living with an American family in New York. Today is the Dragon Boat Festival. It’s 9:00a.m. and Zhu Hui’s family are at home. His mom and aunt are making zongzi. His dad and uncle are watching the boat races on TV.

Is Zhu Hui also watching the races and eating zongzi? Well, it’s 9:00p.m.in New York, and it’s the night before the festival. But there isn’t a Dragon Boat Festival in the US, so it’s like any other night for Zhu Hui and his host family. The mother is reading a story to her young children. The father is watching a soccer game on TV. And what’s Zhu Hui doing? He’s talking on the phone to his cousin in Shenzhen. Zhu Hui misses his family and wishes to have his mom’s delicious zongzi. Zhu Hui likes New York and his host family a lot, but there’s still “no place like home”.

1.Where is Zhu Hui now?

______________________________________

2.Why are Zhu Hui’s family watching boat races and making zongzi?

______________________________________

3.What’s the mother doing ?

______________________________________

4.Does Zhu Hui like his host family?

______________________________________

5.What does he think about his home in China?

______________________________________

查看答案和解析>>

科目：初中英語 來源：福建省仙游縣郊尾、楓亭五校教研小片區(qū)2016-2017學(xué)年八年級下學(xué)期期中考試英語試卷 題型：書面表達(dá)

健康對每個人來說非常重要，但很多人不知道該如何保持健康。請根據(jù)以下圖片及提示詞語簡要介紹如何才能保持健康。（補(bǔ)充一兩個建議）80詞以上。

提示詞： important, need, feel active, a balanced（均衡的）diet, be good for, snack, junk food, do more exercise

All of us want to be healthy.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

查看答案和解析>>

科目：初中英語 來源：福建省仙游縣郊尾、楓亭五校教研小片區(qū)2016-2017學(xué)年八年級下學(xué)期期中考試英語試卷 題型：單項(xiàng)填空

We think these books are well worth_________, so you should have a few of them

A. read B. reading C. looking.

查看答案和解析>>

科目：初中英語 來源：福建省仙游縣郊尾、楓亭五校教研小片區(qū)2016-2017學(xué)年八年級下學(xué)期期中考試英語試卷 題型：單項(xiàng)填空

—The boy always eat a lot of meat every day.

—It’s _ unhealthy habit. You must ask him to change it.

A. a B. an C. /

查看答案和解析>>

科目：初中英語 來源：山東省日照市莒縣2017屆九年級下學(xué)期第二次學(xué)業(yè)水平模擬測試英語試卷 題型：單項(xiàng)填空

One of the best ways for people to keep healthy is to _____ good eating habits.

A. grow B. develop C. increase D. find

查看答案和解析>>

科目：初中英語 來源：山東省日照市莒縣2017屆九年級下學(xué)期第二次學(xué)業(yè)水平模擬測試英語試卷 題型：單項(xiàng)填空

They are able to talk openly to one another whenever _________ of them feels hurt.

A. either B. both C. some D. all

查看答案和解析>>

科目：初中英語 來源：廣東省汕頭市澄海區(qū)2017屆九年級5月中考模擬英語試卷 題型：單項(xiàng)填空

--Where are we going to______ this experiment?

--In the new lab on the second floor.

A. put out B. carry out C. break out D. send out

查看答案和解析>>

科目：初中英語 來源：山東省濰坊市業(yè)水平模擬考試（一）英語試卷 題型：閱讀理解

I still remember quite clearly the day when my parents got divorced(離婚). Dad kissed me goodbye and left.

For a long time Mum and I lived a peaceful life. Then one day, Jim came over for lunch wearing a blue suit with a short brown tie and a green shirt. I couldn't believe this was going to be my new stepfather. It couldn't be true that my beautiful mother would marry someone who dressed like a clown(小丑). I hated him.

Lunch was terrible. Mother kept trying to start a conversation, but neither Jim nor I would say much. Finally I offered to bring in the dessert just to get away from the clown.

Something unpleasant happened, but I didn't mean(故意) to do it. I guess the plate slipped. But one minute I was handing Jim his blackberry pie, and the next, dark purple berries were oozing(滲出) all over his shirt and tie.

I was mortified. My face turned bright red. Jim looked very much surprised at first, but then he began to laugh. I started to laugh too. Maybe this guy was all right, after all. Then I had a quick look at my mother. She looked happier than I had seen her in a long time.

1.The writer thinks Jim's clothes look ______________.

A. nice B. expensive C. usual D. funny

2.From the story we might guess that _____________.

A. Jim didn't seem likeable at first B. the writer liked Jim from the start

C. Jim was angry with the writer D. Jim didn't like blackberry pie

3.In this story the word "mortified" means ___________.

A. 高興的 B. 無聊的 C. 尷尬的 D. 生氣的

4.The best title for this story would be ______________.

A. I Love Pie B. My New Stepfather

C. The World's Worst Lunch D. Mothers Shouldn't Marry

查看答案和解析>>

同步練習(xí)冊答案