Question

  The word advertising is used to bring new products and services to the attention of people. Since ancient time， advertising has been a very good way to help with the buying and selling of products. In the Middle Ages,businessmen asked “town criers” to read public messages aloud to introduce their products. Later,in the fifteenth century,pages uf advertisements (ads) could be printed easily and were either hung in public places or put in books.

By the end of the seventeenth century,when newspapers were beginning to be read by more people,printed materials became an important way to introduce new products and services to people. The London Gazette was the first newspaper to leave a place for advertising. This was so successful that by the end of the century several companies started businesses of making newspaper ads for others.

Advertising became popular quickly in the eighteenth century. Ad writers were starting to pay more attention to the design of the ad. Everything,from clothes to drinks,was introduced to people with clever ways such as words organized in eye - catching styles，the use of pretty pictures and expressions that are easy to remember. Near the end of the nineteenth century,companies that made ads came to be known as “advertising agencies (廣告商).” The agencies developed new ways to get people to think of themselves as members of a group. During the twentieth century,advertising agencies tried their best to make consumerism (消費(fèi)主義）as a way of life,making people to believe that they could be happy only if they bought the “right” products.

根據(jù)材料內(nèi)容選擇最佳答案。

(   ) 51. Where was the first advertisement appear?

A. Pages of advertisements.  B. The first page in     book.

C. The London Gazette     D. The end pege in  book.

(   ) 52. What was advertising like in the Middle Ages?

A. Businessmen were asked to introduce products.

B. Ad messages were shouted out in public places.

C. Product information was included in books.

D. Ad signs were put up in towns.

(   ) 53. What does the underlined word “This” in Paragraph  2  mean?

A. Advertising in newspapers.  B. Including pictures in ads.

C. Selling products in markets.  D. Working with ad agencies.

(   ) 54. The 18th century advertising was special in its        .

A. growing spending     B. printing materials

C. advertising companies     D. creative designs

(   ) 55. Which of the following might be the best title for the  text?

A. The Story of Advertising

B. The Use of Advertising Designs

C. The Importance of Newspaper Advertising

D. The Development of Advertising

Answer 1

51. C根據(jù)第二段第二句內(nèi)容可知第一支廣告出

現(xiàn)在The London Gazette。故答案為C。

52. B根據(jù)第一段第—三句內(nèi)容可知中世紀(jì)時(shí)間廣

告信息發(fā)布方式 。

53. A根據(jù)"This"前面兒句話內(nèi)容可知其代指報(bào)

紙中廣告信息，故答案為A。

54. D根據(jù)第三段第二句話內(nèi)容可知，18c廣告關(guān)

注其設(shè)計(jì)形式，故答案為D。

55. D縱觀全文，可知文章主要講述廣告的發(fā)展

快，故適合標(biāo)題為選項(xiàng)D。