The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, D.C., in the United States.It was a small coffee shop that roasted its own coffee beans.The coffee shop's business did well, and by 1981 there were three more Starbucks shops in Seattle.
Things really began to change for the company in 1981.That year, Howard Schultz met the three men who ran (經(jīng)營) Starbucks.Schultz worked in New York for a company that made kitchen equipment.He noticed that Starbucks ordered a large number of special coffee makers and he was curious about the company.Schultz went to Seattle to see what Starbucks did, and he liked what he saw.He wanted to become part of the company.In 1982, the original (原先的) Starbucks owners hired Schultz as the company's head of marketing.
In 1983, Schultz travelled to Italy.The unique atmosphere of the coffee bars there caught his eye.To Schultz it seemed that Italians spent their daily lives in three places: home, work place, and coffee bar.His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.
Schultz created an atmosphere for Starbucks coffee shops that was comfortable, and customers (顧客) everywhere seemed to like it. Between 1987 and 1992, Starbucks opened 150 new shops—and that was only the beginning.In fact, by the year 2000, three new Starbucks shops opened somewhere around the world every day!
Today, Starbucks has thousands of shops, including shops in twenty-six countries.One thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local shops and restaurants.By working together with a store already
in the city, Starbucks gets an understanding of customers in the city.This understanding helps Starbucks open shops in the right locations for their customers.
1.What is the main idea of this passage?
A. How Starbucks has grown.
B. What Starbucks makes.
C. Starbucks' customers.
D. How Starbucks makes its coffee.
2.Which is TRUE about Starbucks' first ten years of business?
A. It grew very quickly.
B. It was run by Howard Schultz.
C. It made special coffee makers.
D. It was a small company.
3.What helps Starbucks succeed in places outside the United States?
A. Opening restaurants in just a few locations each year.
B. Only selling locally produced coffee beans.
C. Working with other major coffee-making companies.
D. Learning about local customers.
4.Which shows the right order according to the passage?
a.One hundred and fifty new shops opened.
b.Howard met three owners of Starbucks.
c.Howard got a new idea for Starbucks.
d.Starbucks is popular all over the world.
e.Howard was a member of a company which made kitchen equipment.
A. b—e—a—d—c
B. e—b—c—a—d
C. e—c—a—b—d
D. b—e—c—a—d
1.A 2.D 3.D 4.B 【解析】試題分析:這篇說明文介紹了星巴克咖啡店自1971年創(chuàng)業(yè)至今的成長歷程。1982,原來的星巴克老板雇傭舒爾茨作為公司的營銷主管,舒爾茨為各地的星巴克咖啡店?duì)I造一個(gè)個(gè)舒適的氛圍,深得顧客的喜歡,到了2000年,每天都有三家新的星巴克商店在世界各地開張。今天,星巴克擁有二十六個(gè)國家數(shù)以千計(jì)的商店。 1.題意:這篇文章的主要觀點(diǎn)是什么?...年級 | 高中課程 | 年級 | 初中課程 |
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