Question

【題目】The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations （聯(lián)系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要價(jià)）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

【1】 Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

【2】 What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

【3】 What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

【4】 Where can you probably read this article?

A. In an economic magazine.

B. In a storybook.

C. In a sports newspaper.

D. In a science book.

Answer 1

【答案】

【1】D

【2】B

【3】A

【4】A

【解析】

試題分析：這篇短文講述了在商界名字的重要性，并舉例說(shuō)明成功的公司不惜重金征集商標(biāo)名字，因?yàn)樗麄冎�道這對(duì)公司的發(fā)展是何等的重要。

【1】D推理判斷題。根據(jù)短文內(nèi)容推理判斷，重點(diǎn)根據(jù)第二段開頭部分可知答案。故選D。

【2】B推理判斷題。根據(jù)短文強(qiáng)調(diào)trade names的重要性，我們推理判斷出商家就是在為銷量而想盡辦法。故選B。

【3】A主旨大意題。根據(jù)短文內(nèi)容全篇都沒(méi)有離開The Business of Names ，其余選項(xiàng)都比較片面，涵蓋不了全文的內(nèi)容。故應(yīng)該選A。

【4】A猜測(cè)判斷題。根據(jù)通篇內(nèi)容可知其余三項(xiàng)和本文內(nèi)容毫無(wú)關(guān)系，相反全文都在講name和公司經(jīng)濟(jì)發(fā)展的重要聯(lián)系。故答案應(yīng)該選A。