For several years, Americans have enjoyed teleshopping — watching TV and buying things by phone. Now teleshopping is starting in Europe. In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys and many other things.
Teleshopping is becoming popular in Sweden, for example. The biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made＄100 million. In France there are two teleshopping channels, and the French spend about＄20 million a year to buy things through those channels.
In Germany, until last year teleshopping was only possible on one channel for 1 hour every day. Then the government allowed more teleshopping. Other channels can open for telebusiness, including the largest American teleshopping company and a 24－h(huán)our teleshopping company. German businesses are hoping this new teleshopping will help them sell more things.
Some people like teleshopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason. But at the same time, other Europeans do not like this new way of shopping. They call teleshopping “junk on the air”. Many Europeans usually worry about the quality of the things for sale on TV. Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.
The need for high quality means that European teleshopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.
【小題1】Teleshopping is_______ in Europe.

A．not popular B．growing　 C．not possible D．cheap
【小題2】People like teleshopping because it is_________.
A．American B．cheaper C．easier D．more popular
【小題3】 Some Europeans don’t like teleshopping because they________.
A．don’t like to buy things
B．don’t watch TV
C．believe the things sold on TV are expensive
D．think the things sold on TV are bad quality
【小題4】In Germany, teleshopping may_________.
A．help businessmen get more money B．keep the shops open longer
C．have fewer buyers D．bring better TV programs
【小題5】The best title of this passage is_________.
A．American Teleshopping B．Teleshopping Companies
C．Teleshopping in Europe D．Teleshopping — Junk on the Air


【小題1】B
【小題2】C
【小題3】D
【小題4】A
【小題5】C

解析試題解析：本文大意：如今電子購物在歐洲興起。在許多歐洲國家，人們可以打開電視購買衣服、珠寶、食物、玩具許多其它東西。有的人喜歡電子購物，因?yàn)樗试S他們不離開家而購物；有的人不喜歡電子購物，許多歐洲人通常擔(dān)心在電視上銷售的產(chǎn)品質(zhì)量。德國商人們正希望這種新興電子購物會(huì)幫助他們賣更多的東西，
【小題1】細(xì)節(jié)理解題。根據(jù) Now teleshopping is starting in Europe. 如今電子購物在歐洲興起，可知選B
【小題2】細(xì)節(jié)理解題。根據(jù)Some people like teleshopping because it allows them to do their shopping without leaving their homes有的人喜歡電子購物，因?yàn)樗试S他們不離開家而購物，可知選C
【小題3】細(xì)節(jié)理解題。根據(jù)Many Europeans usually worry about the quality of the things for sale on TV. 許多歐洲人通常擔(dān)心在電視上銷售的產(chǎn)品質(zhì)量，可知選D
【小題4】細(xì)節(jié)理解題。根據(jù) German businesses are hoping this new teleshopping will help them sell more things.德國商人們正希望這種新興電子購物會(huì)幫助他們賣更多的東西，可知選A
【小題5】細(xì)節(jié)理解題。根據(jù) In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys and many other things在許多歐洲國家，人們可以打開電視購買衣服、珠寶、食物、玩具許多其它東西，可知選C
考點(diǎn)：經(jīng)濟(jì)類短文閱讀

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