【題目】In the 20th century, advertising has become very popular. Why is it so popular? Because it has been proved that repeated advertising can increase product sales and make the price of products lower.

Advertisements can be made in many ways. People in the U.S.A. and Europe use them to advertise all kinds of products, services and other things as well. People use large boards, signs inside or outside shops and cinemas, printed mails or gifts to make advertisements. Besides, balloons and aeroplanes are also used.

An advertisement, however, should be properly designed to avoid waste. How is an advertisement made? An advertising firm (公司) selected a company designs and makes the advertisement by studying the information about customers and products. The designers put forward their different plans with pictures or photos. When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not. If it does, it will be used all over the country. Otherwise it should be designed until it is accepted by customers and market by finding out the reason for the failure.

【1】The reason for which advertising is popular is that _________.

A. it can make the price of products higher

B. it can increase products sales

C. it can make the products have better quality.

D. it can lower the cost of products

【2】How many ways of advertising are mentioned(提到) in the second paragraph?

A. Six B. Eight C. Two D. Four

【3】People in the USA use advertisements to advertise_______.

A. products only B. services only

C. products and services only D. products, services and other things as well

【4】The steps of making advertisements include the following except ________

A. the designers put forward their plans

B. the advertising company studies information about customers and products

C. the advertisements are tested

D. the advertisements are sold to companies

【5】If the advertisement can make a product popular with customers, it proves that _____.

A. the advertisement is a failure B. the advertisement is a success

C. the advertisement will be redesigned D. the advertisement will not be accepted

【答案】

【1】 B

【2】 A

【3】 D

【4】 D

【5】 B

【解析】

本篇文章難度適中，主要講述了有關(guān)廣告的知識(shí)。

【1】細(xì)節(jié)理解題。根據(jù)Why is it so popular? Because it has been proved that repeated advertising can increase product sales and make the price of products lower可知，廣告能增加產(chǎn)品的銷量，故選B。

【2】細(xì)節(jié)理解題。根據(jù)People use large boards, signs inside or outside shops and cinemas, printed mails or gifts to make advertisements. Besides, balloons and aeroplanes are also used可知，講述了六種方法，故選A。

【3】細(xì)節(jié)理解題。根據(jù)People in the U.S.A. and Europe use them to advertise all kinds of products, services and other things as well可知，美國(guó)人使用廣告來(lái)宣傳他們的產(chǎn)品。服務(wù)和其他東西，故選D。

【4】細(xì)節(jié)理解題。根據(jù)根據(jù)The designers put forward their different plans with pictures or photos可知，排除A；根據(jù)An advertising firm (公司) selected a company designs and makes the advertisement by studying the information about customers and products可知，排除B；根據(jù)When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not可知，排除C，故選D。

【5】細(xì)節(jié)理解題。根據(jù)If it does, it will be used all over the country. Otherwise it should be designed until it is accepted by customers and market by finding out the reason for the failure可知，它被證明這個(gè)廣告是成功的，故選B。

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