In the mid 1990’s, people started doing business on the Internet. There were two kinds of companies then. First, there were traditional companies. They sold things in stores. Then, there were Internet companies. They didn’t have a store, and they only sold things on the Net.

Traditional companies didn’t want to lose any business. Quickly, they made their own websites and began selling things on the Net. These are the so-called“brick and click”companies (磚塊點(diǎn)擊公司). Many stores are made of brick. And you click on your mouse to buy things with your computer. That’s where the name“brick and click”comes from.

By the late 1990’s, competition among Internet companies was great. So e-business like amazon.com, buy.com, and etoys.com were in trouble. Their profits (利潤) were not very high. Many of these businesses were losing much money. In 2000, many e-businesses went out of business.

Why are brick and click companies, like Barnes and Walmart so successful? First, many customers know and trust (相信) their names. Their websites are easy to remember. These companies also have a lot of experience. In a word, they know how to run a successful business.

In the world of e-commerce (商業(yè)), companies are fighting for every dollar and every customer. Will brick and click companies win the war? Only time will tell.

回答問題

1. How many kinds of companies were there in the mid 1990’s?

2. Did Internet companies sell things in stores or on the Net?

3. What did the traditional companies do to keep their business?

4. What gave Internet companies a lot of trouble by the late 1990’s?

5. What can you learn from Barnes and Walmart if you have an Internet company?


1. Two./2./Two kinds./There were two.

2. On the Net/Internet.

3. They made their own websites/They made their own websites and began selling things on the Net.

4. Competition./Competition among the companies.

5. I think I should make the customers know and trust the name of my company./I should make my website easy to remember./I think I should learn a lot of successful experience if I have an Internet company.


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