More Americans prefer to get food at their local food markets. According to a new study of the University of Iowa (UI), it’s not just because these people believe the food is fresher and tastes better, but because they think they are following a kind of social duty — sharing a healthy lifestyle, helping save environment and so on.

These so-called “l(fā)ocavores (土食者)” are shopping at farmers markets and joining food coops (食品合作社), because they enjoy knowing who grows the food. They are also driven to eat locally grown produce and meat because their promise to do so makes them feel a part of something greater than themselves.

Vasi, an associate professor at the UI, said the local food market is a “moralized (道德化的) market”, and that is a market in which people combine economic activities with their values. Among the findings, the UI researchers discovered local food markets were more likely to develop in areas where local people had a strong promise to social duty, health and the environment. “It’s about valuing the relationship with the farmers and people who produce the food and believing that how they produce the food agrees with your personal values.” Vasi said.

Vasi shared the results of the study at the American Sociology Association annual meeting in Chicago on Aug. 22, 2015. Researchers also did 40 interviews with consumers and producers in different local food markets in Iowa and New York.

1.Where do people like to get food better in America?

________________________________

2.Why do the locavores join food coops?

________________________________

3.How do people feel when eating locally grown produce and meat?

________________________________

4.Who found that local food markets were possible to develop in areas?

______________________________________

5.When did Vasi share the results of the study at the American Sociology Association annual meeting?

_______________________________

1.At their local food markets. / They like to get food at their local food markets. 2.Because they enjoy knowing who grows the food. 3.They feel a part of something greater than themselves 4....
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