For several years, Americans have enjoyed tele-shopping---watching TV and buying things by phone. Now tele-shopping is starting in Europe. In a number of European countries, people can turn on their TVs and shop for clothes, food, toys and many other things.

Tele shopping is becoming popular in Sweden, for example. The biggest Swedish company sells different kind of things on TV in 15 European countries, and in one year it made $100 million. In France there are two about $20 million a year to buy things through those channels.

In Germany, until last year tele-shopping was only possible on one channel for 1 hour every day. Then the government allowed more tele-shopping. Other channels can open for tele-business, including the largest American tele-shopping company and a 24—hour tele- shopping company. German businesses are hoping this new tele-shopping will help them sell more things.

Some people like tele-shopping because it allows them to do their shopping without leaving their homes. With all the problems of traffic in the cities, this is an important reason. But at the same time, other Europeans do not like this new way of shopping. They call tele-shopping “Junk (垃圾) on the air”. Many Europeans usually worry about the quality (質(zhì)量) of the things for sale on TV. Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.

The need for high quality means that European tele-shopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things that the buyers cannot touch or see in person.

1.Teleshopping is ______ in Europe.

A. not popular B. growing

C. not possible D. cheap

2.People like tele-shopping because it is _____.

A. very interesting B. cheaper

C. easier D. more popular

3.Some Europeans don't like tele-shopping because they ______.

A. don't like to buy things

B. don’t watch TV

C. believe the things on TV are expensive

D. think the things sold on TV are bad quality

4.In Germany, tele-shopping may _______.

A. help businessmen get more money

B. keep the shops open longer

C. have fewer buyers

D. bring better TV programs

5.The best title of this passage is _______.

A. American Tele-shopping

B. Tele-shopping Companies

C. Tele-shopping in Europe

D. Tele shopping—Junk on the air

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