In 1895, a man named Raymond Kroc found a partnership with two brothers named McDonald.They opened a popular restaurant in California.It sold food easy to prepare and serve quickly.Hamburgers, French fries, and cold drinks were the main food there.Kroc opened similar eating-places under the same name “McDonald”, and they won an immediate success in America and the world.

  Why was his big idea so successful?Maybe the most important reason was that his timing was right.In the 1950s, most married women stayed home to keep house and take care of their children.In the 1960s, many women returned to the workplace.This meant that they had less time and energy to do housework and preparation for meals so they relied more on “TV dinners” and fast-food restaurants.Single parents also have little time to spend in the kitchen.People living alone also depended on this kind of food, since cooking for one is often more trouble than it is worth.

  Fast food is not part of the diet of all Americans.Another trend of the 1960s, sometimes called the back-to-nature movement influenced many people to avoid food that was packaged or processed.This preference for nature food continues to this day.

  From the success of Raymond Kroc’s fast-food business, we can say the social economic trends influence where and what we eat.

(1)

“Cooking for one is often more trouble than it is worth.” means ________.

[  ]

A.

cooking for several people is worth more money

B.

it is not necessary to take too much time to cook for one person

C.

there are more problems when one person cooks

D.

there are a lot of housework and preparations to do when one person cooks

(2)

An idea implied in the passage is that ________.

[  ]

A.

many married women began to work in the 1960s

B.

the social economic trends can’t influence where and what we eat

C.

fast food is not part of the diet of all Americans.

D.

divorce(離婚)causes people to change their eating habits

(3)

Americans had the back-to-nature movements ________

[  ]

A.

in 1955

B.

in 1950

C.

in 1960s

D.

both in 1950s and 1960s

(4)

Why was McDonald’s idea so successful?It was mainly because ________.

[  ]

A.

people living alone depend on fast-food

B.

single parents have little time to spend in the kitchen

C.

many women returned to the workplace in 1960s

D.

his timing was right

(5)

The main idea of the passage is that ________.

[  ]

A.

Raymond Kroc is the most successful fast-food business owner in the world

B.

social and economic changes affect eating habits

C.

fast-food is easy to prepare and serve quickly

D.

Americans eat either fast food or natural food

答案:1.B;2.C;3.C;4.D;5.B;
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