B
Supermarkets are trying out new computers that make shopping carts more intelligent(具備智能的). They will help shoppers find paper cups or toilet soap, and keep a record of the bill.
The touch-screen devices(觸摸屏裝置)are on show at the Food Marketing Institute’s exhibition here this week. “These devices are able to create value and get you around the store quicker,” said Michael Alexander, manager of Springboard Retail Networks Inc., which makes a smart cart computer called the Concierge.
Canadian stores will test the Concierge in July. A similar device, IBM’s “Shopping Buddy”, has recently been test-marketed at Stop & Shop stores in Massachusetts.
Neither device tells you how many fat grams or calories are in your cart, but they will flash you with items on sale. The idea is to make it easier for people to buy, not to have second thoughts that maybe you should put something back on the shelf.
“The whole model is driven by advertisers’ need to get in front of shoppers,” said Alexander. “They’re not watching 30-second TV ads anymore.”
People can use a home computer to make their shopping lists. Once at the store, a shopper can use a preferred customer card to start a system(系統(tǒng))that will organize the trip around the store. If you’re looking for toothpicks, you type in the word or pick it from a list, and a map will appear on the screen showing where you are and where you can find them.
The device also keeps a record of what you buy. When you’re finished, the device figures out your bill. Then you go to the checker or place your card into a self-checkout stand and pay.
The new computerized shopping assistants don’t come cheap. The Buddy devices will cost the average store about $ 160,000, and the Concierge will cost stores about $ 500 for each device.
59. The underlined word “They”(paragraph 1)refers to ______.
A. supermarkets B. shop assistants C. shopping carts D. shop managers
60. Which of the following is the correct order of shopping with computerized shopping carts?
a. Start the system. b. Make a shopping list.
c. Find the things you want. d. Go to a self-checkout stand.
A. abdc B. bacd C. acbd D. bcad
61. We can learn from the last paragraph that ______.
A. intelligent shopping carts cost a large sum of money
B. the Concierge is cheaper than the Buddy devices
C. shop assistants with computer knowledge are well paid
D. average stores prefer the Concierge to the Buddy devices
62. What might be the most suitable title for the text?
A. New age for supermarkets.
B. Concierge and Shopping Buddy.
C. New computers make shopping carts smarter.
D. Touch-screen devices make shopping enjoyable.
科目:高中英語 來源: 題型:閱讀理解
For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.
To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 50 .
Some are the 51 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 52 about the strength of your offer. If you need to reach the drivers, flyer (宣傳單) under windshield (擋風(fēng)玻璃) wipers may have better effect than door-hangers. Imagine, how 53 if you hire someone to be a walking ad or launch a T-shirt advertising, 54 , you can print your products on T-shirts of your 55 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 56 .
More grand ways are as follows: virtual showroom. Build a website to 57 a virtual showroom. Use it when people call to ask 58 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 59 effective, and in the long run, cheap. Nothing is quite as powerful as a public 60 that seizes the public’s attention. You can invite a band to give a performance.
61 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 62 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 63 . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 64 is based on previous positive experiences.
50. A. content B. product C. individual D. style
51. A. strange B. common C. amusing D. perfect
52. A. description B. decision C. discussion D. permission
53. A. stupid B. funny C. impressive D. ridiculous
54. A. that is B. first of all C. as a result D. generally speaking
55. A. customers B. employers C. consumers D. employees
56. A. expensive B. valueless C. popular D. meaningless
57. A. refer to B. serve as C. stand for D. keep off
58. A. location B. business-hours C. salary D. details
59. A. unbelievably B. consequently C. accidentally D. occasionally
60. A. speech B. sport C. debate D. performance
61. A. For example B. Moreover C. However D. To be exact
62. A. create B. change C. imagine D. overuse
63. A. production B. friendship C. management D. business
64. A. information B. relationship C. pronunciation D. achievement
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科目:高中英語 來源: 題型:
_____ his age, the little boy read quite well.
A. Considering B. Considered
C. Consider D. Having considered
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How long do you think it will be _____ we can find a new water source?
A. after B. before C. when D. since
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To our disappointment, the trip we had been looking forward to __________ in the pouring rain.
A. starting B. start C. to start D. started
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Cable TV began in 1948 in the USA, but it took 50 years ________ 66 percent of American households
had it.
A. before B. when C. after D. until
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_____the teacher couldn't understand was______ fewer and fewer students showed interest in her lessons.
A. What; why B. That; what C. What; because D. Why; that
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科目:高中英語 來源: 題型:閱讀理解
B
By now there were several people standing around me, my mom, and the little broken bush(灌木叢).
“Son, would you like me to call an ambulance?” some men said.
“No,” my mom yelled. “I’m fine. Please go away!”
“She’s learning to ride,” I tried to explain to all those who were not going to go away.
“Oh, all right!” My mom sat up and brushed the grass and leaves off her sweater. Finally she stood up. Everyone began to clap(鼓掌), and my mom’s face turned bright pink.
“Thank you very much, but as you can see, I’m just fine.” Mom took a few steps around to show them that she wasn’t hiding a broken leg. Everyone clapped again and then went on their way.
“Enough for today?” I asked hopefully.
“No,” she said in a way that surprised me. “I almost had it, and then I let myself get scared. I know I can do it this time!” Now this sounded more like my mom, for I’d never known my mom to be afraid of anything before. I helped her pull the bike out of the bush and push it up the hill.
She didn’t look quite so pale this time. She got on the bike again and went down the hill. I ran down the hill after her. She had ridden quite a way ahead of me when she looked back over her shoulder, smiling. Then she gave me a thumbs-up(翹拇指) sign.
“No, no!” I yelled. “Use both hands!”
But it was too late. Again.
“Mom! Are you hurt?” I ran up to her in the grass.
This time she was laughing. “Did you see me? I did it! I really did it!” Then she stopped and looked at me. “I mean,” she said, “we did it.”
60. From the passage we can learn that the author ____.
A. was helping his mother learn to ride a bike
B. went on a picnic with his mother by bike
C. was learning to ride a bike by himself
D. could ride a bike as well as his mother could
61. Those people were not going to go away because they ____.
A. would wait until the police came
B. wanted to see if the author’s mother was OK
C. thought it was a terrible traffic accident
D. worried about the little broken bush
62. The underlined word “it” (in paragraph 8) most probably refers to ____.
A. the ambulance B. the sweater
C. the skill of riding a bike D. the courage to stand up
63. What happened after the author’s mother gave him a thumbs-up sign?
A. She forgot how to ride a bike. B. She broke one of her legs.
C. She was hit by something. D. She fell off the bike.
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There’s no way of getting __________it----you’re going to have to tell the truth.
A.a(chǎn)round B.a(chǎn)way C.down D.off
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