14．Instagram is a fast，beautiful and fun way to share your life with friends and family．Take a picture or video，choose a filter to transform its look and feel．a(chǎn)nd then post to Instagram-it's that easy．You can even share to Facebook．Twitter and more．It's a new way to see the world．So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks．   
I always thought people's taking pictures of their f ood was kind of silly，but at this new pop-up restaurant in the UK，I'd probably do it too．"The Picture House"is the world's first pay-by-photo restaurant-you order，click a photo of the food，share on Instagram and eat for free!
The restaurant belongs to frozen food giant（巨人）Birds Eye，who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online．They conducted a survey and found out that more than half of the British population regularly took pictures of their meals．So they realized it w9as a better way to advertise their new dining range．
The pop-up diner was open in Soho，London for three days in May，and is now moving to other major UK cities．They serve two-course meals that customers don't have to pay for，if they photo and lnstagram it．
The restaurant is a part of Birds Eye's"Food for Life"campaign，a new marketing project that aims at changing the way people look at frozen food．"Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special，"said marketing director Margaret Jobling．
The reaction to The Picture House has been great so far And the pay-by-picture concept has proven to be an effective way．Alternative payment methods are actually gaining popularity among a lot of businesses．Last year in a cafe in Germany customers pay by how much time they spend there，not by what they eat．
25．Instagram probably isC．
A．a(chǎn) restaurant free of charge     
B．a(chǎn) campaign of"Food for Life''
C．a(chǎn) program used to share photos  
D．a(chǎn) new marketing project
26．What's the author's attitude to this new trend？D
A．Confused   
B．Unconcerned   
C．Opposed  
D．Interested
27．"The Picture House"encourages sharing photos of its food toB．
A．raise the price of frozen food      
B．a(chǎn)ttract more customers
C．create a new social media trend
D．reward the regular customers
28．Which of the following can serve as the best title for the passage？A
A．Pay by Picture 
B．The Pop-up Diner
C．No Need to Pay  
D．Food for Life．

分析 本文介紹了英國一家餐廳運用了時下最流行的照片分享軟件來招攬客戶．只要上傳他們餐廳的相片到照片分享軟件上，就可以免單，這家餐廳所屬的公司通過對人們日常生活的觀察，結合自身產(chǎn)業(yè)推出的營銷策略深受大家喜愛，實踐證明這項策略非常成功．

解答 25．C．細節(jié)理解題．根據(jù)文章第一段的Instagram is a fast，beautiful and fun way to share your life with friends and family照片分享是一種快速、美麗并且有趣的方式來和朋友及家人分享照片的方式．這與選項C吻合．故選C．
26．D．判斷推理題．A．Confused混淆不清的；B．Unconcerned不擔心的；C．Opposed反對的；D．Interested感興趣的．根據(jù)文章第二段的第一句話I always thought people's taking pictures of their food was kind of silly，but at this new pop-up restaurant in the UK，I'd probably do it too我總是認為人們照下他們食物的照片是有點糊涂的，但是在這家英國新開的流行餐館，我大概也會那么做．作者在這家餐館也手癢，忍不住想和大家分享就餐的照片，說明作者對這種方式感興趣的．故選D．
27．B．判斷推理題．通讀第三段，并根據(jù)最后一句話So they realized it was a better way to advertise their new dining range因此他們意識到那是一種更好的宣傳他們新就餐范圍的方式．由此判斷參觀采取這種方式的原因就是為了吸引更多的顧客．故選B．
28．A．主旨大意題．本文講的是英國一家餐廳將餐廳經(jīng)營與時下流行的照片分享軟件相結合的事例，人們只要上傳照片就可以獲得免單．從全文大意中可推斷出答案是A．

點評 考察學生的細節(jié)理解和推理判斷能力，做細節(jié)理解題時一定要找到文章中的原句，和題干進行比較，再做出正確的選擇．在做推理判斷題不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進行合乎邏輯的推理判斷．

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