20.Instagram is a fast,beautiful and fun way to share your life with friends and family.Take a picture or video,choose a filter to transform its look and feel and then post to Instagram-it's that easy.You can even share to Facebook,Twitter and more.It's a new way to see the world.So many photos of food are contained on Instagram-now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks.
I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too."The Picture House"is the world's first pay-by-photo restaurant-you order,click a photo of the food,share on Instagram and eat for free!
The restaurant belongs to frozen food giant(巨人)Birds Eye,who came up with the idea to cash in on people's addiction with photographing food and sharing the pictures online.They conducted a survey and found out that more than half of the British population regularly took pictures of their meals.So they realized it was a better way to advertise their new dining range.
The pop-up diner was open in Soho,London for three days in May,and is now moving to other major UK cities.They serve two-course meals that customers don't have to pay for,if they photo and lnstagram it.
The restaurant is a part of Birds Eye's"Food for Life"campaign,a new marketing project that aims at changing the way people look at frozen food."Taking photos of food enables people to show off and to share their mealtime moments-from the everyday to the special."said marketing director Margaret Jobling.
The reaction to The Picture House has been great so far And the pay-by-picture concept has proven to be an effective way.Alternative payment methods are actually gaining popularity among a lot of businesses.Last year in a cafe in Germany customers pay by how much time they spend there,not by what they eat.
28.Instagram probably isC.
A.a(chǎn) restaurant free of charge
B.a(chǎn) campaign of"Food for Life''
C.a(chǎn) program used to share photos
D.a(chǎn) new marketing project
29.What's the author's attitude to this new trend?D
A.Confused
B.Unconcerned
C.Opposed
D.Interested
30."The Picture House"encourages sharing photos of its food toB.
A.raise the price of frozen food
B.a(chǎn)ttract more customers
C.create a new social media trend
D.reward the regular customers
31.Which of the following can serve as the best title for the passage?A
A.Pay by Picture
B.The Pop-up Diner
C.No Need to Pay
D.Food for Life.
分析 文章主要介紹了英國的一家餐廳利用"拍照付費"的創(chuàng)意來給餐廳做宣傳.
解答 28-31CDBA
28.C 細(xì)節(jié)理解題.根據(jù)第一段第一、二句Instagram is…Take a picture or video,choose a filter to transform its look and feel,then post it to Instagram…可知,Instagram是一個用來分享照片的軟件,故選C項.
29.D 推理判斷題.根據(jù)第二段第一句I always thought people's taking pictures of their food was kind of silly,but at this new pop-up restaurant in the UK,I'd probably do it too.可知,作者對于這種新形式是感興趣的,故選D項.
30.B 推理判斷題.根據(jù)第三段最后一句So they realized it was a better way to advertise their new dining range.可知,他們鼓勵顧客分享食物的照片是為了給餐廳做宣傳,以此來吸引更多的顧客.由此選B項.
31.A 主旨大意題.文章主要介紹了英國的一家餐廳利用"拍照付費"的創(chuàng)意來給餐廳做宣傳,全文圍繞Pay by Picture這一主題展開,故選A項.
點評 閱讀理解題測試考生在閱讀基礎(chǔ)上的邏輯推理能力,要求考生根據(jù)文章所述事件的邏輯關(guān)系,對未說明的趨勢或結(jié)局作出合理的推斷;或根據(jù)作者所闡述的觀點理論,對文章未涉及的現(xiàn)象、事例給以解釋.考生首先要仔細(xì)閱讀短文,完整了解信息,準(zhǔn)確把握作者觀點.