A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.
From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled（嚴(yán)陣以待的） UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.
Michael Ghosh, the brainchild（創(chuàng)意者）behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”
The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage（飲料） makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.
Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.
Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses.
【小題1】What can we know about the Sample Trend?

A．It has turned out to be a success in London.
B．The goods in the shop are free for everyone
C．The customers can only go to it once a month.
D．It sells everything people need.
【小題2】The word “catch” (in para2) can be replaced by _________
A．a(chǎn)dvantageB．disadvantageC．problemD．requirement
【小題3】The customers need to fill a questionnaire to________
A．give suggestions for the products
B．recommend the products
C．give feedback about the products
D．express their thanks


【小題1】C
【小題2】D
【小題3】C

解析試題分析：文章大意：日本的新式零售模式將進(jìn)軍英國，按照這一模式，顧客可以免費(fèi)拿走商品。
【小題1】C細(xì)節(jié)理解題。根據(jù)第二段users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year.所以選擇C。根據(jù)第一段是說這種零售方式將進(jìn)軍英國，所以并不能說已經(jīng)成功，所以A不正確。B和D中的陳述太絕對化，與文章中的句子不對應(yīng)。
【小題2】D 詞義猜測題。 根據(jù)文章第二段的句子The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.得知“顧客唯一需要做的就是對試用的每樣商品填寫一份簡單的調(diào)查問卷�！彼�，catch是指requirement需求；要求 �？梢源_定答案用D。
【小題3】C 細(xì)節(jié)理解題。根據(jù)倒數(shù)第二段的句子Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. 可知，填寫調(diào)查問卷的目的是想得到顧客對商品的意見反饋，即答案選C。
考點(diǎn)：考查調(diào)查報(bào)道類短文閱讀

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