The latest Chinese "god song" (an Internet term to describe pop songs that spread virally(病毒性地) through Internet) is still stirring fierce debate between those who view it as a milestone for Chinese pop music going global and those who regard it as bad for China's image.

Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.

But while fans of these singers are thinking highly of the awards and the performance by the Chopsticks Brothers at the AMA celebration as significant, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese culture's "going abroad", claiming it may leave foreign audiences with a poor impression of Chinese pop music, and even Chinese culture.

The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective. The professional promoters behind the duo have developed a clear strategy to promote the duo and their work, not just this particular song. Little Apple was originally released to promote the duo's film Old Boys: The Way of the Dragon.

From the very beginning a viral marketing strategy was used to promote the song, which immediately went viral on the Internet due to its repetitive rhythm, easy-to-remember lyrics, simple and funny dance and, most importantly, grassroots nature. The video accumulated more than 1 billion hits on China's major video website.

Although the song was generally dismissed by music professionals who criticized it as musical "junk food", Little Apple's popularity nationally paved the way for promoting the duo internationally.

1. The writer’s attitude to the song of Little Apple is ______.

A. opposed B. negative

C. objective D. critical

2.What does the underlined words “the duo” refer to?

A. Little Apple B. Chopsticks brothers

C. Zhang Jie D. American singer

3.We can learn from the passage that ______.

A. Little Apple's popularity is also a success of marketing strategy

B. Little Apple is generally thought worthless by the AMA

C. Little Apple is really popular with all people in China

D. Little Apple was originally released as a pop song on the Internet

練習冊系列答案
相關習題

科目:高中英語 來源:2015-2016學年四川綿陽南山中學高二10月月考英語試卷(解析版) 題型:閱讀理解

On a stormy day last August, Tim heard some shouting.Looking out to the sea carefully, he saw a couple of kids in a rowboat were being pulled out to sea.

Two 12-year-old boys, Christian and Jack, rowed out a boat to search a football.Once they’d rowed beyond the calm waters, a beach umbrella tied to the boat caught the wind and pulled the boat into open water.The pair panicked and tried to row back to shore.But they were no match for it and the boat was out of control.

Tim knew it would soon be swallowed by the waves.

“Everything went quiet in my head,” Tim recalls(回憶).“I’m trying to figure out how to swim to the boys in a straight line.”

Tim took off his clothes and jumped into the water.Every 500 yards or so, he raised his head to judge his progress.“At one point, I considered turning back,” he says.“I wondered if I was putting my life at risk.” After 30 minutes of struggling, he was close enough to yell to the boys, “Take down the umbrella! Let’s aim for the pier(碼頭),” Jack said.Tim turned the boat toward it.Soon afterward, waves crashed over the boat, and it began to sink.“Can you guys swim?” he cried.“A little bit,” the boys said.

Once they were in the water, Tim decided it would be safer and faster for him to pull the boys toward the pier.Christian and Jack were wearing life jackets and floated on their backs.Tim swam toward land as water washed over the boys’ faces.

“Are we almost there?” they asked again and again.“Yes,” Tim told them each time.

After 30 minutes, they reached the pier.

1.Why was the boat far into open water?

A.The boys rowed too fast.

B.The big current carried it.

C.The wind blew it.

C.The boys tried to get attention..

2.Why did the two boys go to the sea?

A.To go boat rowing

B.To get back their football.

C.To swim in the open water

D.To test the umbrella as a sail.

3.What does “it” in Paragraph 2 refer to?

A.The beach

B.The water

C.The boat

D.The wind

4.Why did Tim raise his head regularly?

A.To take in enough fresh air

B.To consider turning back or not.

C.To check his distance from the boys.

D.To ask the boys to take down the umbrella.

5.How can the two boys finally reach the pier?

A.They were dragged to the pier by Tim.

B.They swam to the pier all by themselves.

C.They were washed to the pier by the waves.

D.They were carried to the pier by Tim on his back.

查看答案和解析>>

科目:高中英語 來源:2015-2016學年陜西黃陵中學高二上學期期末英語試卷(解析版) 題型:閱讀理解

Listening to music an help me focus better. Since I discovered it two years ago, I’ve used music to get through boring work or to focus creatively. I’ve found that it can make even the dullest jobs enjoyable and help clear mental blocks to creativity.

I first noticed the good effects of music while playing video games. It was a few days before Christmas in 2012 and I was playing online video games. My parents had just given me a new MP3, so I decided to listen to music through the headphones while I played. After a few minutes I noticed a great change in my style of play. I was playing more naturally. The music relaxed me, and, to a certain extent, distracted me from the game, allowing my subconscious(潛意識的)talent to come through. The music also helped me block out the outside world. With those headphones on I was like a machine, moving from one task to the next without unnecessary thoughts or actions.

Music can also have a great effect on mood, if I’m in a bad mood at work, I’ll listen to some of Bob Marley’s and get down to business. It always takes my mind off what I’m doing and makes me a happier person. The same is true of classic rock. One summer, I did a boring job collecting bottle openers by hand. Without a radio playing classic rock in the background, I would have hated life.

Listening to music with relaxing rhythms and a positive message helps you forget your work and think happy thoughts. But the results you see will depend heavily on your personal tastes. Experiment with the types of music you listen to during certain tasks. By trial and error you’ll finally discover your best choice. I’m always looking for new concentration aids, so I’d love to know what type of music works best for me.

1.We can infer that the passage was written in .

A. 2010 B. 2012 C. 2013 D. 2014

2.The author first discovered the effects of music .

A. from his parents B. by chance

C. at work D. when he was a child

3.The author mentions the experience of collecting bottle openers in Paragraph 3 to .

A. tell us that life is dull

B. prove that music affects mood

C. tell us how to seek happiness

D. tell us bad mood can affect work

4.In order to get the greatest effect of music, you are advised to .

A. listen to some of Bob Marley’s

B. only choose relaxing music

C. test all kinds of music

D. listen to classic rock

查看答案和解析>>

科目:高中英語 來源:2015-2016學年北京東城高一上學期期末考試英語試卷(解析版) 題型:其他題

根據(jù)中文補全句子,并將答案寫在相應位置。

1.Mary是一個總是愿意幫助他人的熱心女孩兒。

Mary is a warm-hearted girl ________________.

2.救援人員為那些家園被毀的幸存者蓋起了避難所。

Rescue workers built shelters for survivors ________________.

3.我們老師總是讓我們使用字典。

Our teacher always ________ dictionaries.

4.Tom問這本書是屬于誰的。

Tom asks ________________.

5.我和我的同學們相處得很好,我們已經(jīng)成為好朋友了。

________ and we have become good friends.

6.她下定決心之后會告訴我們她的選擇的。

She will tell us about her choice ________________.

查看答案和解析>>

科目:高中英語 來源:2015-2016學年北京東城高一上學期期末考試英語試卷(解析版) 題型:單項填空

The manager ________ for London for a business conference this afternoon. Can you get him to the airport?

A. is leaving B. left

C. have left D. was leaving

查看答案和解析>>

科目:高中英語 來源:2015-2016學年湖北長陽第一高級中學高二上學期期末英語試卷(解析版) 題型:閱讀理解

Can you touch your belly button (肚臍) by reaching behind your back and around your waist?

A new social trend has started in China, with thousands of netizens facing the challenge and uploading photographs of themselves to show off their bodies. Popular among many young female users on Weibo, the top, which translate as “reaching your belly button from behind to show your good figure,” was mentioned more than130 million times among Weibo users.

It not only spawned over 104,000 active discussions, but also led to concern about what means a healthy body image. “Look! It has taken me more than four hours but I’ve finally reached my belly button,” said Weibo user GayleRabbit. Another user Lucky said, “Why does my belly button suddenly look and feel completely new?”

While the trend was popular with many female users on Weibo, a photo uploaded by a male blogger caught people’s eye. “Is this pose (姿勢) really that difficult? I don’t think so,” Said Weibo user Sough Sa. His photo showing he was trying to touch his belly button was shared more than 8,452 times. It also drew over 2,000 comments from other users on Weibo. “Show the skinny girls how it’s done,” said one user.

Weibo user MedicalCream Tang Zhao said, “Now you did it! So you don’t have to lose weight and please stay the same.”

“I always support failures. Now I don’t feel so bad about not being able to touch my belly button,” said another user Jacket.

“Do we need to have flexible arms or a skinny waist to pull this off?” asked Weibo user Chantilly623.

But some experts argued that China’s new belly button trend was actually distorting (歪曲) society’s standards of beauty. “These poses and pictures can be fun but sometimes they also become an expression of competitiveness,” said Jolene Tan, Programmes and Communications Senior Manager in Singapore championing women’s rights. She also told the BBC that the trend seemed to be a way of examining women’s bodies to see whether they are good enough. However, experienced body trainers say the new trend is about flexibility of the arm and the size of the waist, rather than a good figure. A skinny person with fewer muscles has a better chance of achieving the pose.

1.The underlined word “spawned” in Paragraph 4 probably means “_____________”.

A. brought about B. put off

C. commented on D. resulted from

2.What can we learn from the above passage?

A. Boys show no interest in this new trend.

B. GayleRabbit reached her belly button on her first try.

C. Sough Sa’s photo of reaching his belly button was popular online.

D. Jacket felt sorry for not being able to touch his belly button.

3.What is experienced body trainers’ attitude towards the new trend meaning a good figure?

A. Disbelieving. B. Uncaring.

C. Doubtful. D. Worried.

查看答案和解析>>

科目:高中英語 來源:2015-2016學年湖北宜昌葛洲壩中學高一上學期期中英語試卷(解析版) 題型:語法填空

語法填空

閱讀下面材料,在空白處填入適當?shù)膬?nèi)容(1個單詞)或括號內(nèi)單詞的正確形式。

The summer before I went off to college, Mom stood me in her usual spot behind the ironing board (燙衣板) and said, “Pay attention: I’m going to teach you to iron.”

Mom clearly explained her reasons 1.________ this lesson. I was going to be in dependent and need to learn this important skill. Also, I would be meeting new people, and 2.________ (proper) ironed clothes would help me make a good3.________ (impress) .

“ Learn to iron a shirt.” Mum said, “4. ________ you can iron anything.”

But ironing shirts was not easy work. It didn’t make use of long muscles (肌肉) we used5. ________ (throw) a baseball, and it wasn’t a special operation like ice-skating. Ironing was 6. ________driving a car on a street that has a stop sign every 10 feet. 7. ________ , an iron produced steam and it carried some danger. If you touched the wrong part of it, you’d get 8.________ (burn). If you forgot to turn it off when you went away, you might burn down the house.

Over the years, I have learned to iron shirts skillfully, 9. ________ gives me a sense of pride.

10.________ failures I suffer in my life, an ironed shirt tells me I am good at something.

查看答案和解析>>

科目:高中英語 來源:2015-2016學年湖北省四校高一下學期期末聯(lián)考英語試卷(解析版) 題型:書面表達

書面表達

假如你是李夏,現(xiàn)就讀于某外國語學校。你們學校留學部為慶祝元旦的到來,準備舉辦一場英語話劇(drama)表演,現(xiàn)正面向全校招募(recruit)演員,你對此非常感興趣。請你用英文給負責人Miss Green寫一封申請信。內(nèi)容要點;1. 說明寫信的緣由;2.說明你的興趣,愛好;3.介紹個人的優(yōu)勢和表演經(jīng)歷;4.表達渴望被錄取的愿望。

注意:1. 詞數(shù)100左右。開頭與結(jié)尾已為你寫好,不計入詞數(shù)。

2. 可以適當增加細節(jié),以使行文連貫。

Dear Miss Green,

I’m Li Xia, a Senior 3 student.

Look forward to receiving your reply.

Yours sincerely,

Li Xia

查看答案和解析>>

科目:高中英語 來源:2016年高考英語一輪復習新人教版選修8第3-5單元練習英語試卷(解析版) 題型:語法填空

語法填空

The woman often called the First Lady of New York died in August. Brooke Astor was 105 years old. The extremely wealthy and famous New Yorker spent much of her life 1. (help) the needy in her beloved city.

She was born in Portsmouth, New Hampshire. She was the only child of a high level military officer. After two earlier 2. (marry), she married Vincent Astor in 1953 again. He came from a family 3. had been rich for at least one hundred years .Among other things, he owned many buildings in New York City. Brooke Astor became one of the 4.(rich) women in the world when Vincent Astor died. She also became head of a huge charity organization which 5. (found) by her husband. He repeatedly had told her she would have fun giving 6.his money. And apparently she did. Brooke Astor gave tens of millions of dollars mainly to places and people in New York City. She said it was the sensible choice because that was 7. the money had been made. She gave financial support to the city's cultural centers as well as to many 8. smaller charities. When she died, the mayor of New York said 9. city would not be what it is today 10. her support.

查看答案和解析>>

同步練習冊答案