Advertising is used to make something such as a product, service, or idea known to the public. Many types of advertising are used for the purpose of building brands and increasing product sales. Advertising is present everywhere in our daily life.
Print media like magazines and newspapers allows advertisements to reach their readers. Magazines include articles and images intended to attract a specific(特定的)type of consumers. Newspaper advertising is not as effective as it was before because of the appearance of other types of advertisements.
Broadcast advertising includes TV and radio messages. Traditional forms of these types of advertisements are commercials(商業(yè)廣告)shown during a television program or before a movie. Product placement advertising(植入式廣告)is a less obvious way to promote a product. With product placement advertising, companies pay to have their product ‘used’ by an actor or actress in the program. When you see someone in a TV show or movie using a specific brand, this is product placement.
Internet advertising is one of the new types and can be achieved in a number of ways. Flash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but a useful way of gaining your attention.
Outdoor advertising often uses advertising boards as its main way. Of course, the type of advertising also includes using cars with messages on them, or large signs placed on the sides of buses. They can also be signs in stadiums drawing the attention of large crowds.
小題1:What’s the purpose of advertising? (no more than 8 words) (2 marks)
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小題2:What is product placement advertising? (no more than 11 words) (2 marks)
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小題3:How does flash advertising draw your attention? ( no more than 15 words) (3 marks)
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小題4:What does the passage mainly talk about? (no more than 6 words) (3 marks)
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