I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(輪廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
小題1:What does the author think of the stories of the great logos?
A．They are boring.B．They are out of date.
C．They are attractive.D．They are practical.
小題2:What does Nike’s logo stand for?
A．The goddess of victory.
B．The source of inspiration for soldiers.
C．The statue of the Greek goddess.
D．The wing of the Greek goddess.
小題3:We can learn that Apple’s present logo is ______.
A．the religious story of Adam and Eve
B．a(chǎn) bitten apple with only one color
C．Newton’s sitting under an apple tree
D．the rainbow-colored bitten apple
小題4:______ stands for the rule of the land, the sea and the air.
A．Nike’s logoB．Apple’s logo
C．The Mercedes logoD．The Adidas logo
小題5:Which of the following time orders describes the births of the great logos?
A．Mercedes Benz –McDonald’s – Nike – Apple.
B．Nike – McDonald’s – Apple – Mercedes Benz.
C．McDonald’s – Apple – Nike – Mercedes Benz.
D．Nike – Mercedes Benz – McDonald’s – Apple.

小題1:C
小題2:D
小題3:B
小題4:C
小題5:A

試題分析：本文介紹了世界聞名的幾個(gè)商標(biāo)背后的故事，發(fā)展的過程以及每個(gè)商標(biāo)所代表的含義。
小題1:C 細(xì)節(jié)題。根據(jù)文章第一句I was reading these interesting stories behind a group of great logos in the world.說明這些商標(biāo)背后的故事都很有趣，都很吸引人。故C項(xiàng)正確。
小題2:D 細(xì)節(jié)題。根據(jù)第二段第二行This logo represents the wing in the famous statue of the Greek goddess.說明這個(gè)商標(biāo)代表的是希臘眾神中的一個(gè)著名雕像的翅膀，故D項(xiàng)正確。
小題3:B 細(xì)節(jié)題。根據(jù)第四段最后4行One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(輪廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
說明現(xiàn)在的蘋果商標(biāo)是一個(gè)只有一個(gè)顏色的被咬掉一塊的蘋果。故B正確。
小題4:C 細(xì)節(jié)題。根據(jù)倒數(shù)第二段前3行The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air.說明這是奔馳的商標(biāo)。故C正確。
小題5:A 細(xì)節(jié)題。根據(jù)  The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909；McDonald’s The logo was designed in 1962 by Jim Schindler；Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.說明A項(xiàng)的順序是正確的。
點(diǎn)評：本文介紹了世界聞名的幾個(gè)商標(biāo)背后的故事，發(fā)展的過程以及每個(gè)商標(biāo)所代表的含義。
屬于信息篩選類短文，很好地考查學(xué)生提取信息、處理信息的能力，也是歷年來高考考查的一個(gè)熱點(diǎn)。本文文句精練，信息量大，表達(dá)方式千變?nèi)f化，做這種題目先略讀題目，再瀏覽題干，然后帶著問題找答案。在閱讀時(shí)又要特別注意文中以黑體、大寫、下劃線等方式加以提示的文字，因?yàn)檫@很有可能是文章的核心或至少是一部分內(nèi)容的概括。
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A．a(chǎn)greementB．contractC．gameD．competition
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A．favourB．benefitC．interestD．produce
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A．dependB．spendC．lookD．a(chǎn)pply
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A．a(chǎn)sB．likeC．withD．for
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A．insteadB．otherwiseC．thereforeD．a(chǎn)nyhow
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A．whenB．whileC．a(chǎn)sD．but
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A．launchedB．a(chǎn)rrangedC．inventedD．developed
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A．wantedB．refusedC．hadD．decided
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A．tellingB．representingC．Choosing D．receiving
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Premier Wen Jiabao said in the annual government work report on Saturday that expenditures on such vehicles will not increase in 2011 compared with a year ago.
Beijing’s standing deputy mayor Ji Lin last week said the municipal (市政的) government will release the number of vehicles for official use in the capital as early as at the end of this month.
Earlier this month, the Minister of Finance had published a rule regulating the budgets for such vehicles.
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B．To cut down the present huge expenditures of purchasing cars.
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D．To solve the problem of severe traffic jam.
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A．Every 3 years.B．Every 5 years.C．Every 8 years.D．Every 10 years.
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A．They can still possess special cars.
B．They can use their own private cars.
C．They can use cars whenever officially necessary.
D．They can be allocated second-hand cars.
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A．Uncertain.B．Optimistic.C．Indifferent.D．Passive
小題5:From the passage, we can infer that_________.
A．the government is determined to carry out the new rule
B．the new rule has not yet been made public
C．the new rule will benefit official’s interest
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科目：高中英語 來源：不詳 題型：閱讀理解

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Hong Kong
Tipping is customary in this money-mad metropolis(大都市)．Most restaurants add a 10％ service charge to the bill, but the extra money often ends up in the pocket of the owner. If the service is good, add another 10％ to the bill, up to HKMYMl00 in an especially nice restaurant．For HK MYM10 hotel porters should do it at all but the nicest hotels where a new HKMYM20 bill may be more acceptable．When in a taxi, round up to the nearest dollar．
Kuala Lumpur（吉隆坡）
Tipping in Malaysia is limited to the expensive westernized hotels, which often add a 10％ service charge to your meal or hotel room．If you are at a hotel restaurant, expect a 10％ service charge．
But at local restaurants, there’s no need to add a tip. At five-star hotels, one or two ringgit(馬來西亞貨幣單位)will satisfy a porter. At lower-end buildings don’t feel you have to tip Like Bangkok, many taxis are now metered so you can just round up to the nearest ringgit．
Seoul
Tipping is not part of Korean culture, although it has become a matter of course in international hotels where a 10％ service charge is often added．If you’re at a Korean barbecue joint(燒烤處), there’s no need to add anything extra．But a nice Italian restaurant may require a 10％ contribution．
If you’re at a top-end hotel, so expect to pay 500～l,000 won per bag．Taxi drivers don’t accept a tip．Keep the change for yourself．
小題1:Which of the following is NOT the unit of money?．
A．ChargeB．BahtC．WonD．Ringgit
小題2:In which of the following cities is it unnecessary to tip the taxi-drivers?
A．BangkokB．HongkongC．Kuala LumpurD．Seoul
小題3:If you stay at a five-star hotel in Kuala Lumpur, how much will you pay the porter at least?
A．10％ of service chargeB．Three ringgitC．Half a ringgitD．One ringgit
小題4:The writer seems           ．
A．to tell the readers how to travel
B．to give the readers some advice on how to tip
C．to ask the readers to go on a travel to Asian cities
D．to make the trip more pleasant

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