Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean"，a relatively untouched area.

The term was created by Chan Kim and Renee Manborgne, two professors

ho use it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.

According to these two authors，the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined，it’s a catalyst(催化劑)for the blue ocean market.

McDonald’s is a popular example. Traditional restaurants have waiters，table settings，men us，and a certain type of service. McDonald’s，however，was different. It did away entirely with waiters and table service，and kept the menu limited.

But in its number of locations，speed，overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense，one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.

63. According to Chan Kim and Renee Mauborgne，“blue ocean” means    .

A. crowded parts of business and industry with little competition

B. new markets which are full of competition    .

C. new companies offering different services from old ones

D. certain untouched markets with few competitors

64. The underlined word "saturated” in Para. 2 probably means“         ”.

A. carry out according to an unusual method      B. arrange in advance

C. be unable to take any more                 D. be different from the old market

65. McDonald’s success lies in         .

A. its being different from traditional restaurants

B. inventing a unique business with few competitors

C. its advanced operation and management

D. its best overall quality and services

66. For a website providing information and services for new mothers，finding the “blue ocean" means         . ·

A. offering something other websites don’t have

B. offering the best information and services

C. creating a new market to help the website stand out

D. looking for a unique position in the marketplace

【小題1】D

【小題2】C

【小題3】B

【小題4】C

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科目：高中英語 來源： 題型：閱讀理解

Wily is it that students in less popular majors sometimes find it easier to get a job? Simple. It’s because they are out there in the “blue ocean"，a relatively untouched area.
The term was created by Chan Kim and Renee Manborgne, two professors house it to describe less crowded parts of business and industry with little or not completion. It contrasts with the “red ocean", which is already saturated, competitive, and crowded with people or companies providing the same services or producing the same goods.
According to these two authors，the primary goal of business is to enter the “blue ocean" or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined，it’s a catalyst(催化劑)for the blue ocean market.
McDonald’s is a popular example. Traditional restaurants have waiters，table settings，men us，and a certain type of service. McDonald’s，however，was different. It did away entirely with waiters and table service，and kept the menu limited.
But in its number of locations，speed，overall quality and child friendliness. McD0naid's did far better than traditional restaurants. In this sense，one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.

  1. 1.

    According to Chan Kim and Renee Mauborgne，“blue ocean” means               .

    1. A.
      crowded parts of business and industry with little competition
    2. B.
      new markets which are full of competition    .
    3. C.
      new companies offering different services from old ones
    4. D.
      certain untouched markets with few competitors
  2. 2.

    The underlined word "saturated” in Para. 2 probably means“         ”.

    1. A.
      carry out according to an unusual method     
    2. B.
      arrange in advance
    3. C.
      be unable to take any more                
    4. D.
      be different from the old market
  3. 3.

    McDonald’s success lies in         .

    1. A.
      its being different from traditional restaurants
    2. B.
      inventing a unique business with few competitors
    3. C.
      its advanced operation and management
    4. D.
      its best overall quality and services
  4. 4.

    For a website providing information and services for new mothers，finding the “blue ocean" means         .

    1. A.
      offering something other websites don’t have
    2. B.
      offering the best information and services
    3. C.
      creating a new market to help the website stand out
    4. D.
      looking for a unique position in the marketplace

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科目：高中英語 來源： 題型：閱讀理解

At one time, coyotes(a kind of wolf) were found only in the southwestern United States and in

Mexico. In the 1800s, these wild animals began to expand their living areas across North America. Today they live in all states except Hawaii. People have found them on golf courses and in parks. Coyotes have even entered backyards in suburban developments and parking lots of busy shopping malls. There are several reasons for coyotes’ ability to survive in both wide and urban areas.

Because coyotes are smart, they are able to adapt to new places as long as food and shelter are available. Their varied diet includes small mammals such as mice, squirrels, and raccoons. They also eat fruits, vegetables and insects. When food is not available in an area, they look for garbage to eat. In most areas, coyotes require only a hidden, protected place for shelter.

    Another reason coyotes have survived is that they have very keen senses of smell, hearing and sight. These senses allow them to easily find new sources of food and to recognize when an enemy is near. Since coyotes can run at a speed of over 40 miles per hour, they can easily escape danger.

    Finally, coyotes survive because they multiply rapidly. Litters are born in late winter or early spring and usually average from four to seven pups. Where food is plentiful, the litters may be eight or nine pups. Since a new litter is born each year, coyotes can triple(增至三倍) their numbers in a year.

    Humans often feel threatened from coyotes and their strange and frightening nighttime howls. Yet efforts to trap, poison, or relocate(遷徙) the wily animals are usually unsuccessful. Trapping is difficult, poisoning is dangerous to other living things, and relocating coyotes just moves the problem from one place to another. The best solution seems to be trying to coexist with them, which, however, requires some caution. Where coyotes wander, cats and small dogs should be kept indoors or in protected areas outdoors. Garbage should be put in containers, and food should not be left outside. With these efforts, it is possible for humans and coyotes to share the land.

59. Which of the following is NOT true according to the passage?

   A. Coyotes can be found around America.             B. Coyotes eat both meat and fruits.

   C. Coyotes have acute senses.                               D. Coyotes have a strong ability to survive.

60. What does the underlined word “ Litters” in Para.4 mean?

   A. Female coyotes which give birth to baby animals.

   B. Waste things that coyotes can eat.

   C. A group of baby animals born at the same time.

   D. Dead leaves and other plants in a forest.

61. What is the author’s attitude towards coyotes?

   A. Trapping them if possible.                          B. Poisoning them would be better.

   C. Living with them cautiously.                D. Moving them to another place.

62. The passage is most likely to be taken from _______.

   A. a folk tale          B. A science fiction     C. A government file       D. a nature magazine

    

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