The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.

A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
小題1:What is the best title of the text?
A．The guide of Admongo
B．An education website for children
C．A popular online video game
D．A website aimed at children
小題2:Why did the government start the website?
A．To attract the biggest market of buyers.
B．To sell the products of its company.
C．To help children know about advertising.
D．To advertise the video game for children.
小題3:What can players do in the website game?
A．Choose hair styles for their character.
B．Travel to a supermarket.
C．Eat in a fast-food restaurant.
D．Play video games during the trip.
小題4:Children are important for advertising because they are        .
A．important for the society
B．the most potential buyers
C．easily influenced by ads
D．easily affected by poor products
小題5:According to Michelle Obama, lots of food advertised for children are ________.
A．healthyB．of high nutrition
C．yummyD．of low quality
       
小題1:B
小題1:C
小題1:A
小題1:B
小題1:D
略
練習(xí)冊系列答案
相關(guān)習(xí)題

科目：高中英語 來源：不詳 題型：閱讀理解

Watercolour is the oldest paints known. It dates back to the early cave men who discovered they could add lifelike qualities to drawings of animals and other figures on the walls of caves by mixing the natural colours found in the earth with water.
Fresco (壁畫), one of the greatest of all art forms, is done with watercolour. It is created by mixing paints and water and applying these to wet plaster (灰泥). Of the thousands of people who stand under Michelangelo’s heroic ceiling in the Sistine Chapel, very few know that they are looking at perhaps the greatest watercolour painting in the world.
The invention of oil painting by the Flemish masters in the fifteenth century made fresco painting go down-hill, and for the next several centuries watercolour was used mainly for doing sketches (草圖) or as a tool for study. It was not until the eighteenth and nineteenth centuries that English painters put back watercolour as a serious art form. The English have a widely-known love for outdoors and also small private pictures. The softness of watercolour had a remarkably strong attraction for them.
The popularity of watercolour continued to grow until the twentieth century. The United States passed England as the center for watercolour, producing such well-known watercolour artists as Thomas Eakins and Andrew Wyeth.
小題1: The purpose of the passage is to introduce _____. 
A．the gradual weakness of fresco painting
B．oils’ power or influence over watercolour
C．the discovery of watercolour in England
D．the start and development of watercolour
小題2: In the 16th and 17th centuries the artists thought _____.
A．watercolour was softer, and thus better
B．oil painting lasted longer, and was better
C．watercolour wasn’t fit for finished works
D．watercolour was too hard to use in any works
小題3:According to the passage, watercolour painting was put back in England because ____
A．it was easy to use outdoorsB．it was a strong medium
C．it was extremely bright in colourD．it was suited to popular tastes
小題4:What would the next paragraph most probably deal with?
A．The works of famous US watercolour artistsB．Modern American oil painters
C．The weakness of oils as popular paintsD．Techniques of producing watercolour

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

The temperature is rising again in the Arctic. The sea ice area has dropped to one of the lowest levels on record， climate scientists reported last week.
“The new Arctic Report Card tells a story of widespread and continued effects of a warming Arctic，” said Jackie Richter-Menge of the US’s Cold Regions Research and Engineering Laboratory.
“This isn’t just a climatological (氣候?qū)W的) effect. It impacts the people that live there，” she added.
Scientists concerned about global warming focus on the Arctic because that is a region where the effects are expected to be felt first， and that has been the case in recent years.
There was a slowdown in Arctic warming in 2009， but in the first half of 2010 warming was near a record pace. The monthly readings were over 4 degrees Celsius above normal in northern Canada， according to the report card. The report card was prepared by 69 researchers in eight countries.
Researchers said last winter’s big snow storms that struck some Northern countries were tied to higher Arctic temperatures.
“Normally the cold air is bottled up in the Arctic，” said Jim Overland of the US National Oceanic and Atmospheric Administration. “But last December and February， winds that normally blow west to east across the Arctic were instead bringing the colder air south，” he said.
“As we lose more sea ice... warming in the atmosphere can create more of these winter storms，” Overland said.
There is a powerful connection between ice cover and air temperatures， Richter-Menge explained. When temperatures warm， ice melts. When ice melts it shows darker surfaces underneath ， which absorb  more heat. “That， in turn， causes more melting and on the cycle goes，” she said.
In September the Arctic sea ice extent was the third smallest in the last 30 years， added Don Perovich of the US Army Laboratory. He said the three smallest ice covers have occurred in the last four years.
小題1:Scientists care so much about the warming in the Arctic region because 　　　　.
A．the climate in the Arctic doesn’t change much
B．global warming effects are most serious in the Arctic region
C．there has been a major decrease of Arctic warming in recent years
D．by studying the region they can make predictions about the future impact of global warming
小題2:. Which of the following shows that the Arctic is getting warmer？ 
A. The surface of the sea ice in Arctic is getting darker and darker.
B. The Arctic sea ice extent has disappeared over the last 30 years.
C. The sea ice extent has increased to one of the highest levels on record.

小題3: What does the underlined word “cycle” refer to？  
A．Ice giving off heat when it melts.
B．Higher temperatures bringing more storms.
C．The cause and the result of the melting.
D．The life of the people living in the Arctic getting worse.
小題4: According to researchers what led to big snow storms attacking some Northern countries last winter？                 
A．Higher Arctic temperatures.
B．The melting ice.
C．The cold wind blowing west to east.
D．Cold air bottled up in the Arctic.
小題5: What is the main point of the article？         
A．Last winter’s big snow-storms.
B．Winds in the Arctic region.
C．Arctic warming and its possible effects.
D．Changes to the life of people living in the Arctic.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

It is common for older people to forget things. Now an American study has found that memory starts to fail when we are young adults. People younger than thirty years of age usually do not know that they are starting to forget information. But scientists from the University of Michigan say the loss of memory has usually already started.
Researchers say people do not observe this slow reduction in mental ability until the loss affects their everyday activities.
Denise Park led the new study. She directs the Centre for Aging and Cognition at the Institute for Social Research at the University of Michigan. Her team studied more than 350 men and women between the ages of twenty and ninety years. The study identified people in their middle twenties with memory problems.
She says young adults do not know they are forgetting things because their brains have more information than they need.
But she says that people in their twenties and thirties are losing memory at the same rate as people in their sixties and seventies.
Ms. Park says people between the ages of sixty and seventy may note the decrease in their mental abilities. They begin to observe that they are having more trouble remembering and learning new information.
The study found that older adults are more likely to remember false information as being true. For example, they remembered false medical claims as being true. Younger people remembered hearing the information. But they were more likely to remember that it was false.
Ms. Park is now using modern imaging equipment to study what happens in the brains of people of different ages. She is studying what parts of the brain older adults use for different activities compared to younger adults. Ms. Park says mental performance is a direct result of brain activity and brain structure. She says keeping the brain active is important. She hopes future studies will identify ways to improve the operation of our aging minds.
小題1:The passage is meant to _____________.
A．emphasize the importance of exercising the brain
B．a(chǎn)nalyze the difference between different age groups on the loss of memory
C．reveal the decrease in mental ability of young adults as well as older adults
D．introduce effective ways to improve memory
小題2: According to the passage, young adults differ from older adults in that ________.
A．they lose their memory at a slower rate
B．they rarely realize they have memory problems
C．their brains can store much more information
D．a(chǎn)ll of the above
小題3: Which of the following statements is NOT TRUE?
A．Not until the loss of memory affects their daily activities, do people notice the decrease in their mental abilities.
B．People begin to lose memory in their twenties.
C．Older people tend to remember false information as being true.
D．Younger people find it easier to remember the information that is proven false.
小題4:It can be inferred from what Denis Park says that ______.
A．mental performance can be improved
B．mental ability is determined entirely by brain structure
C．people of different ages use different parts of the brain for memorizing
D．different parts of the brain are responsible for different mental activities
小題5:Which of the following is a suitable title for the passage?
A．The Mysterious BrainB．The Ability to Forget
C．Memory ReductionD．Mental Performance

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

The most exciting kind of education is also the most personal． Nothing can exceed （超越) the joy of discovering for yourself something that is important to you! It may be an idea or a bit of information you come across accidentally—or a sudden insight, fitting together pieces of information or working through a problem． Such personal encounters are the “payoff” in education． A teacher may direct you to learning and even encourage you in it—but no teacher can make the excitement or the joy happen． That's up to you．

20090318

 
A research paper, assigned in a course and perhaps checked at various stages by an instructor, leads you beyond classrooms, beyond the texts for classes and into a process where the joy of discovery and learning can come to you many times． Preparing the research paper is an active and individual process, and ideal learning process． It provides a structure within which you can make exciting discoveries, of knowledge and of self, that are basic to education． But the research paper also gives you a chance to individualize a school assignment, to suit a piece of work to your own interests and abilities, to show others what you can do． Writing a research paper is more than just a classroom exercise． It is an experience in searching out, understanding and synthesizing（綜合）, which forms the basis of many skills applicable（可利用的） to both academic and nonacademic tasks． It is, in the fullest sense, a discovering of an education． So, to produce a good research paper is both a useful and a thoroughly satisfying experience!

To some, the thought of having to write an assigned number of pages, often more than ever produced before, is upsetting． To others, the very idea of having to work independently is threatening． But there is no need to approach paper assignment with anxiety, and nobody should view the research paper as an obstacle to overcome． Instead, consider it a goal to accomplish, a goal within reach if you use the help this book can give you．
小題1:According to the writer, personal discoveries          ．
A．will give one encouragement and direction
B．a(chǎn)re helpful in finding the right information
C．a(chǎn)re the most valuable part of one's personal education
D．will help one to successfully complete school assignments
小題2:It can be inferred from the passage that writing a research paper gives one chances        ．
A．to fully develop one's personal abilities
B．to use the skills learnt in the classroom
C．to prove that one is a productive writer
D．to demonstrate how well one can accomplish school assignment
小題3:The writer argues in the passage that       ．
A．one should explore new areas in research
B．one should trust one's own ability to meet course requirements
C．one should consider research paper writing a pleasure, not a burden
D．one should use all one's knowledge and skills when doing research
小題4:What will probably follow this passage?
A．How to write a research paper．
B．The importance of research in education．
C．How to make new discoveries for oneself．
D．The skill of putting pieces of information together．

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

閱讀理解C
Robots are smart. With their computer brains, they help people work in dangerous places or do difficult jobs. Some robots do regular jobs. Bobby, the mail carrier, brings mail to a large office building in Washington D.C. He is one of the 250 mail carriers in the United States.
Mr. Leachim, who weighs two hundred pounds and is six feet tall, has some advantages as a teacher. One is that he does not forget details. He knows each child’s name, the parents’ names and what each child knows and needs to know. In addition(另外), he knows each child’s pets and hobbies. Mr. Leachim does not make mistakes. Each child goes and tells him his or her name, then dials an identification number. His computer brain puts the child’s voice and number together. He identifies the child without mistakes. Then he starts the lesson.
Another advantage is that Mr. Leachim is flexible. If children need more time to do their lessons, they can move switches. In this way they can repeat Mr. Leachim’s lesson over and over again. When the children do a good job, he tells them something interesting about their hobbies. At the end of the lesson the children switch Mr. Leachim off.
小題1:The first paragraph of the passage tells us ________.
A．human beings are not as smart as robots
B．robots can help people in many different ways
C．robots will take the place of man to rule the earth
D．we can only use robots to do some regular jobs
小題2: Mr. Leachim’s ________ makes him a good teacher.
A．a(chǎn)dvantagesB．knowledgeC．a(chǎn)ppearanceD．energy
小題3:The word “flexible” in the last paragraph means ________.
A．not strictB．not hard
C．changeableD．suitable
小題4:Which of the following statements is TRUE according to the passage?
A. There are 250 robot teachers in the United States.
B. Bobby works in a large office building in Washington D.C.
C. Mr. Leachim is run(開動(dòng)) and controlled by electricity.
D. The lessons taught by Mr. Leachim are given on a TV set.

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Annie had just begun school. Her parents were tired of the methods they were using to correct her behavior, including scolding (訓(xùn)斥), and taking away privileges (特權(quán)). Annie still needed to be scolded for her bad behavior, but her parents felt the good things she did needed to be recognized. So, they began to spend more time recognizing the improvements (改進(jìn)) in Annie’s behavior and the good things she did every day rather than like before when they only noticed her bad behavior. Within a few weeks Annie began to change her attitude and her behavior improved.
Praise is one of the most powerful tools parents can use to teach their children good skills and help them grow. Praise works well when it is given and when you remember to use it frequently. It is important to praise all good behavior. Look for the good things your child does. Praise will have a lot of effects on your child. Use the 4 to 1 rule. For every bad behavior you notice, find four good behaviors or reasons to praise. It is a good way to remember to look for good behavior.
Remember to praise the things your child has already done well, or improvements in his behavior and new skills. Show your agreement by smiling and touching his shoulder or back. Be sure to say what your child did well in detail. Tell your child how good behavior helps and that it is liked by others.
小題1:What was the result of recognizing Annie’s good behavior?
A．She started to correct her bad behavior.
B．She was tired of her parents’ scolding.
C．She was not scolded for her bad behavior.
D．She spent more time praising her good behavior.
小題2:When praising children’s good behavior, parents should do the following EXCEPT __________.
A．praising their children for what they did in detail
B．encouraging their children to go on doing good things
C．telling their children more about their bad behavior
D．praising their children in a good way with smiles
小題3:What can we learn from the passage?
A．Praising is a better way than scolding.
B．Annie was a middle school student.
C．Annie’s parents are education experts.
D．Parents should not often show agreement.
小題4:The best title for this passage would be ____________.
A．How to Praise a Good Child
B．A Good Method of Praising Children
C．Praise More and Scold Less
D．The Importance of Good Behavior

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

Driving in a foreign country is always different in at least some ways from driving in your own country. Here are some general points regarding driving in New Zealand.
l Visitors wishing to drive in New Zealand do not require an international driver’s license but are required to carry their local driver’s license whenever driving.
l Vehicles drive on the left-hand side of the road as they do in Britain, Australia, and Japan. Most rental vehicles will have a sticker reminding you of this important fact.
l When the traffic light is red, you must stop. There is no left turn rule as in North America.
l New Zealand road rules follow international standards but please note that in New Zealand vehicles turning left must give way to traffic turning right.
l In general, if you are turning left (where there are give-way signs or no signs), give way to vehicles that not turning. In all other situations, give way to vehicles crossing or coming from your right.
l Seat belts must be worn at all times while driving in New Zealand. This stands for the driver and passengers. The driver is responsible for ensuring all passengers are wearing their seatbelts.
l Do not drink alcohol before driving in New Zealand—drinking and driving laws are strictly enforced.
l Speed limits are in kilometres per hour (kph), not miles per hour (mph).
Speed conversion: 1 kph equals 0.621 mph; 1 mph equals 1.61 kph.
l The speed limit on the open road is 100km/h. In towns and cities the speed limit is 50km/h. Be sure to obey all school crossing speed reductions as speed cameras operate regularly throughout New Zealand.
For further information and up to date road conditions visit: http://www.transit.govt.nz
小題1:What can be learned from the passage?
A．A passenger’s not wearing the seat belt has little to do with the driver.
B．There will be a reminder for drivers to remember to drive on the left side.
C．Cars passing a school in towns should drive at a speed of less than 31 mph.
D．A foreign driver is expected to have a driving license issued by New Zealand.
小題2:Which of the following statements correctly explains road rules in New Zealand?
A. In Figure 1, Car B must give way to Car A.
B. In Figure 2, Car B must give way to Car A.
C. In Figure 3, Car B must give way to Car A.
D. In Figure 4, Car B must give way to Car A.
 
小題3:This passage is most likely ____________.
A．a(chǎn) travel brochure for locals
B．a(chǎn) website travel introduction
C．a(chǎn)n advertisement of travel
D．a(chǎn) travel column in a geographical magazine

查看答案和解析>>

科目：高中英語 來源：不詳 題型：閱讀理解

There is no excuse for not doing your assignments（作業(yè)）. If you can’t come to school, you should call your teacher or your classmate and ask about homework. It is your responsibility（責(zé)任）to find out what homework you have missed. It is not the teacher’s job to remind you of the missed assignments.
You must not be absent on a test day. If you are seriously ill, call and let the teacher know you will not be there for the test. If your teacher allows a make-up test（補(bǔ)考），you should take the test within one or two days after you return to class. Serious illness is the only reason for missing a test.
Be on time! It is impolite to be late. Also, it bothers other students. If you must come in late, be sure to do it quietly. Have your books and papers out of your bag before you come into the room. Then go to your seat and sit down quietly. In the USA, it is not necessary to knock before you enter the classroom. Most teachers will give you a low grade if you are often late.
In America, you should call your teacher by his or her last name instead of “ teacher”. Also you should use Mr, Miss, Ms or Mrs before the last name ( such as Mrs Smith or Mr Jones). This is polite. The teacher will tell you the title that he or she likes. It is impolite in the USA to eat, drink or chew gum during class. Don’t do these until the break. Also, removing your shoes in the classroom is not polite.
小題1:What should you do if you miss a class?
A．Give an excuse for missing the assignments.
B．Tell the teacher you can’t come to school or do the assignments.
C．Ask your teacher to remind you of the missed assignments.
D．Call your teacher or your classmate to find out what assignments were given.
小題2: When can a student miss a test according to the passage?
A．When he / she is late for the test.
B．When he/ she is really sick.
C．When he / she failed another test.
D．When he / she doesn’t want to have the test.
小題3: In America, if your teacher’s name is Susan Black, what should you call her politely?
A．Ms BlackB．Ms SusanC．Susan BlackD．Teacher Black
小題4:Which of the following is NOT true according to the passage?
A．A student is thought to be impolite when he / she takes off his / her shoes in
the classroom.
B．A student is thought to be impolite when he / she eats and drinks in class.
C．When a student is late for class, he / she must knock before he / she enters the
classroom.
D．A student is thought to be impolite when he/she doesn’t come for class on time.

查看答案和解析>>

同步練習(xí)冊答案