4．Shopping is not as simple as you may think!There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf．
Colouring，for example，varies according to what the producers are trying to sell．Health foods are packaged in greens，yellows or browns because we think of these as healthy colours．Ice cream packets are often blue and expensive goods，like chocolates，are gold or silver．
When some kind of pain killer was brought out recently，researchers found that the colours turned the customers off because they made the product look weak and ineffective．Eventually，it came on the market in a dark blue and white package-blue because we think of it as safe，and white as calm．
The size of a product can attract a shopper．But quite often a bottle doesn't contain as much as it appears to．
It is believed that the better-known companies spend，on average，70 percent of the total cost of the product itself on packaging!
The most successful producers know that it's not enough to have a good product．The founder of Pears soap，who for 25years has used pretty little girls to promote （推銷） their goods，came to the conclusion："Any fool can make soap，but it takes a genius to sell it．"
21．Which of the following may trick a shopper into buying a product according to the text？C．
A．The cost of its package．
B．The price of the product．
C．The colour of its package．
D．The brand name of the product．
22．The underlined part"the colours turned the customers off"（in Para.3）means that the coloursB．
A．a(chǎn)ttracted the customers strongly
B．caused the customers to lose interest
C．tricked the customers into shopping
D．had weak effects on the customers
23．Which of the following is the key to the success in product sales？A．
A．The way to promote goods．
B．The discovery of a genius．
C．The team to produce a good product．
D．The brand name used by successful producers．
24．Which of the following would be the best title for this text？C．
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks．
分析 本文屬于說明文閱讀，作者通過這篇文章主要向我們描述了產(chǎn)品的包裝對產(chǎn)品銷售的影響，包括顏色，大小，和推銷手段等．
解答 21．C．細(xì)節(jié)理解題：根據(jù)第一段Colouring，for example，varies according to what the producers are trying to sell可知該文重點描述了產(chǎn)品包裝的顏色對購買者的影響，這也是促使消費者購買的手段之一．選C
22．B．推理判斷題：根據(jù)"because they made the product look weak and ineffective"這句話的說明，我們可以判斷，既然產(chǎn)品看起來似乎是無效的，因此消費者當(dāng)然沒有購買的興趣．選B
23．A．推理判斷題：根據(jù)文章最后一段所舉的一個實例The founder of Pears soap，who for 25years has used pretty little girls to promote （推銷） their goods，came to the conclusion："Any fool can make soap，but it takes a genius to sell it．"可以看出：光有好的產(chǎn)品還不夠，重要的是對產(chǎn)品的大力推銷，這才是產(chǎn)品暢銷的關(guān)鍵．選A
24．C．主旨大意題．根據(jù)第一段Colouring，for example，varies according to what the producers are trying to sell可知文章集中描述了產(chǎn)品的包裝對產(chǎn)品銷售的影響，因此 C 選項最佳．
點評 考察學(xué)生的細(xì)節(jié)理解和推理判斷能力，做細(xì)節(jié)理解題時一定要找到文章中的原句，和題干進(jìn)行比較，再做出正確的選擇．在做推理判斷題不要以個人的主觀想象代替文章的事實，要根據(jù)文章事實進(jìn)行合乎邏輯的推理判斷．
