【題目】 When you're selling a product or service, you have two main methods to choose from. You need to decide whether you want to use the hard-sell(強(qiáng)行推銷) method or a soft one.【1】Let's take a look at the difference between the two to determine which one is right for your business.

Nearly every good business employs the soft-sell(軟推銷)method in some way. With this method, a company can encourage a customer to buy a product or service without seeming too pushy(死纏硬磨的).【2】

The soft-sell method often uses promotions like money-back guarantees and free-trial periods. By promising your customers that they'll be happy with their purchase (購買), you can persuade them to give you a chance.【3】That can help your financial goals on track.

【4】Choosing to sell your products or services this way will help people know that your business is reliable and easy to work with. Sometimes good word of mouth can make all the difference in how many sales you make.

The soft-sell method is generally the preferred one for most businesses, but that doesn't mean it's perfect. 【5】 If your competitors are employing a hard-sell method their aggression could force customers into buying from them instead of you.A hard-sell method is typically a more aggressive way of making a sale While some people will be turned off by a pushy method, there will always be those who give in to the pressure. So it's important to take that into consideration if you plan to rely only on the soft-sell method.

A. Both methods have advantages and disadvantages.

B. The soft-sell method will also help you win good fame.

C. a salesman tries to sell something using indirect methods.

D. Sometimes a soft method might be easily beaten by a pushy one.

E.“ Soft sell”and“ hard sell” are known to scholars and businessmen.

F. When you keep your promise, you earn their trust and gain repeat buyers.

G. The idea shows the good of making a purchase while putting customers at ease.

【答案】

【1】A

【2】G

【3】F

【4】B

【5】D

【解析】

這是一篇說明文。文章介紹了商家在銷售產(chǎn)品或服務(wù)時，有兩種主要方法可供選擇：強(qiáng)行推銷方法和軟推銷方法。你可以根據(jù)兩種方法的優(yōu)缺點(diǎn)確定哪種方法最適合你的業(yè)務(wù)。

【1】考查段中句。根據(jù)空前“You need to decide whether you want to use the hard-sell method or a soft one.（您需要決定要使用強(qiáng)行推銷方法還是軟推銷方法。）”和空后“Let’s take a look at the difference between the two to determine which one is right for your business.（讓我們看一下兩者之間的區(qū)別，以確定哪種方法最適合您的業(yè)務(wù)。）”可知，A項(xiàng)(兩種方法都有優(yōu)點(diǎn)和缺點(diǎn)。）能夠承接上文并且與下文連接通順。該選項(xiàng)中的both methods與第一句的two main methods是同義表達(dá)。故選A項(xiàng)。

【2】考查段尾句。根據(jù)空前“With this method, a company can encourage a customer to buy a product or service without seeming too pushy.（通過這種方法，公司可以鼓勵客戶購買產(chǎn)品或服務(wù)，而又不會顯得死纏硬磨。）”可知，G項(xiàng)(這個想法表明它的好處所在：客戶在購買產(chǎn)品或服務(wù)時感到很舒適自在。）能夠承接上文。該選項(xiàng)中的the idea指的是前一句話的內(nèi)容。故選G項(xiàng)。

【3】考查段中句。根據(jù)空前“By promising your customers that they’ll be happy with their purchase , you can persuade them to give you a chance.（通過向客戶承諾他們會對購買的產(chǎn)品或服務(wù)感到滿意的，這樣可以說服他們給你帶來銷售的機(jī)會。）”和空后“That can help your financial goals on track.（這可以幫助你實(shí)現(xiàn)財(cái)務(wù)目標(biāo)。）”可知，F項(xiàng)(當(dāng)你信守諾言時，你就會贏得他們的信任并贏得回頭客。）能夠承接上文并且與下文連接通順。該選項(xiàng)中的promise與前一句的promising是同詞復(fù)現(xiàn)。故選F項(xiàng)。

【4】考查段首句。根據(jù)空后“Choosing to sell your products or services this way will help people know that your business is reliable and easy to work with.（選擇以這種方式出售你的產(chǎn)品或服務(wù)將幫助人們了解你的業(yè)務(wù)是可靠的且能夠讓人們很容易與你合作）”可知，B項(xiàng)(軟銷售方法還將幫助您贏得良好的聲譽(yù)。）能夠承接上一段且與下文連接通順。該選項(xiàng)的句式與上一段最后一句的句式是相同的并且文章本段的主題是軟推銷，下一段講的是強(qiáng)行推銷，因此本段的關(guān)鍵詞是soft-sell（軟推銷），this way指代的就是soft-sell。故選B項(xiàng)。

【5】考查段中句。根據(jù)空前“The soft-sell method is generally the preferred one for most businesses, but that doesn’t mean it’s perfect.（對于大多數(shù)企業(yè)而言，軟銷售方法通常是首選方法，但這并不意味著它是完美的。）”和空后“If your competitors are employing a hard-sell method their aggression could force customers into buying from them instead of you.（如果你的競爭對手采用強(qiáng)制銷售的方法，那么他們的侵略性可能會迫使客戶從他們那里購買產(chǎn)品或或服務(wù)而不是從你那里。）”可知，D項(xiàng)(有時，軟推銷方法可能會輕易地被強(qiáng)行推銷方法擊敗。）能夠承接上文并且與下文連接通順。該選項(xiàng)講的是軟推銷方法的缺點(diǎn)。故選D項(xiàng)。

七選五的解題技巧之一是根據(jù)上下文詞匯來鎖定線索。即：要關(guān)注空白前后的名詞和動詞，然后在選項(xiàng)中查找它們的近義詞、反義詞、同義詞、同類詞等，看是否有同詞復(fù)現(xiàn)和代詞等的指代。其次是一些專有名詞，數(shù)詞、代詞、時間、年代、地點(diǎn)/名稱等。在本文中，第1小題：A選項(xiàng)中的both methods與第一句的two main methods是同義表達(dá)；第2小題：G選項(xiàng)中的the idea指的是前一句話的內(nèi)容；第3小題：F選項(xiàng)中的promise與前一句的promising是同詞復(fù)現(xiàn)；第4小題：this way指代的就是選項(xiàng)B中的soft-sell；第5小題：D選項(xiàng)中的soft method就是前一句中的soft-sell method。因此，關(guān)注同詞復(fù)現(xiàn)和指代在這篇文章中是很有效的做法。

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