Question

Every people（民族）uses its own special（特殊的）words to show its ideas and feelings. Some expressions are commonly used for many years. Others are popular for just a short time. One such American expression is“Where’s the beef?”It is used when something is not as good as it is said to be In the early 1980s “Where’s the beef?”was one of the most popular expressions in the United States. It seemed as if everyone was using it at the time.

       Beef, of course, is the meat from a cow, and no food is more popular in America than a hamburger（漢堡包）made from beef. In the 1960s a businessman named Ray Kroc began building small restaurants that sold hamburgers at a low price. Kroc called his restaurants“McDonald’s”. Ray Kroc became one of the richest businessmen in America.

       Other business people watched his success. Some of them opened their own hamburger restaurants. One company（公司）called“Wendy’s”said its hamburgers were bigger than those sold by McDonald’s or anyone else’s .The Wendy’s Company began to use the expression“Where’s the beef?”to make people know that Wendy’s hamburgers were the biggest. The Wendy’s television advertisement（廣告）showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef.“Where’s the beef?”she shouted in a funny way. The advertisement for Wendy’s hamburger restaurants was a success. As we said, it seemed everyone began using the expression“Where’s the beef?”

1.______________started Mc Donald’s restaurant.     

A. Ray Kroc

B. McDonald

C. Wendy

D. Three old women

2. Other people wanted to open hamburger restaurants because they thought       .

       A. they could sell hamburgers at a low price

       B. hamburgers were easy to make

       C. beef was very popular in America

       D. they could make a lot of money

3. Wendy’s made the expression known to everybody        .

       A. with many old women eating hamburgers

       B. by a television advertisement

       C. while selling bread with a bit of meat in it

       D. at the McDonald’s restaurant

4. We can learn from the passage that the expression“Where’s the beef?”means      .

       A. the beef in hamburgers is not as much as it is said to be

       B. the hamburgers are not as good as they are said to be

       C. something is not so good as one says

       D. Wendy’s is the biggest

Answer 1

【小題1】A

【小題2】D

【小題3】B

【小題4】C