閱讀理解

　　To understand the marketing concept, it is only necessary to understand the difference between marketing and selling．Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on“persuasive salesmanship”to move as much of these goods as possible．Such production and selling focuses on the needs of the seller to produce goods and then convert(使轉(zhuǎn)換)them into money．

　　Marketing, on the other hand, focuses on the wants of consumers．It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them．This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce, the makers and dealers first find out what the consumer wants to buy and then go about making it available for purchase．

　　This concept does not imply that business is benevolent(慈善的)or that consumer satisfaction is given priority over profit in a company．There are always two sides to every business transaction－the firm and the customer－and each must be satisfied before trade occurs．Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to(迎合)customers．A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink．The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration(恢復(fù))of the Classic Coke, which was then marketed alongside the new．

(1)

The marketing concept discussed in the passage is ________．

[　　]

A．

the practice of turning goods into money

B．

making goods available for purchase

C．

the customer-centered approach

D．

a form of persuasive salesmanship

(2)

What was the main concern of industries before the marketing concept was widely accepted?

[　　]

A．

The needs of the market．

B．

The efficiency of production．

C．

The satisfaction of the user．

D．

The preferences of the dealer．

(3)

According to the passage,“to move as much of these goods as possible”(in Paragraph 1)means“________”．

[　　]

A．

to sell the largest possible quantity of goods

B．

to transport goods as efficiently as possible

C．

to get rid of these goods in large quantities

D．

to redesign these goods for large-scale production

(4)

What does the restoration of the Classic Coke best prove?

[　　]

A．

Traditional goods have a stronger appeal to the majority of people．

B．

It takes time for a new product to be accepted by the public．

C．

Consumers with conservative tastes are often difficult to please．

D．

Products must be designed to suit the taste of the consumer．

答案：1．C;2．B;3．A;4．D;
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科目：高中英語 來源：名師伴讀高中英語二年級上 題型：050

閱讀理解

　　New York , May 25?　　 Millions of volunteers (志愿者)joined in a long chain spreading 4 125 miles across the world's richest nation Sunday and burst into songs , reaching the highest development in the Hands Across America road to raise 50 million for the nation's homeless and hungry.

　　

　　The chain began with a 6-year-old homeless girl named Amy in New York's Buttery Park. It spread across 16 states and Washington, D.C. where it crossed the White House　　 to the Queen Mary's port in California. The last people in the line were Bill and Mary Jones and their five small children, who lived in a family shelter (收容所) for the homeless in Venice, California.

　　

　　The chain was not unbroken some gaps were planned for safety, others opened where there were not enough people to cover the ground. But along most of the route, the healthy joined the sick, beautiful film stars , homeless beggars , wealthy artists , poor children and President and Mrs Regan all took places in the long line.

　　

　　

1．What is the main idea of the passage?

　　

[　　]

　　 　　

A．Millions of volunteers support the poor.

　　 　　

B．The longest line is waiting for support.

　　 　　

C．The homeless and poor need help.

　　 　　

D．The richest nation faces the problem.　　 　　 　　

2．The underlined word “raise” in the first paragraph means _______.

　　

[　　]

　　 　　 　　 　　 　　 　　 　　 　　 　　
　　

A．try to lift

　　

B．manage to collect

　　

C．bring up

　　

D．join up

　　 　　 　　

3．From the article, we know that the volunteers were made up of ________.

　　

[　　]

　　 　　 　　

A．both the homeless and the poor

　　

B．the government officials, including President Regan

　　

C．people in every field

　　

D．people of 16 states except Amy

　　 　　 　　

4．What do you think of the people in the chain spreading 4 125 miles?

　　

[　　]

　　 　　 　　 　　 　　 　　 　　 　　 　　
　　

A．They were hand in hand.

　　

B．They were in good order.

　　

C．They were troublesome.

　　

D．They were planned for safety.

　　 　　 　　

5．Although the United States is a developed country, ________.

　　

[　　]

　　 　　 　　

A．there is still a rebellion sometimes.

　　

B．there is still many people waiting for jobs

　　

C．there are still some family shelters

　　 　　 　　 　　

D．there are still many social problems to be solved.

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科目：高中英語 來源： 題型：053

閱讀理解

　　New York , May 25?　　 Millions of volunteers (志愿者)joined in a long chain spreading 4 125 miles across the world's richest nation Sunday and burst into songs , reaching the highest development in the Hands Across America road to raise 50 million for the nation's homeless and hungry.

　　

　　The chain began with a 6-year-old homeless girl named Amy in New York's Buttery Park. It spread across 16 states and Washington, D.C. where it crossed the White House　　 to the Queen Mary's port in California. The last people in the line were Bill and Mary Jones and their five small children, who lived in a family shelter (收容所) for the homeless in Venice, California.

　　

　　The chain was not unbroken some gaps were planned for safety, others opened where there were not enough people to cover the ground. But along most of the route, the healthy joined the sick, beautiful film stars , homeless beggars , wealthy artists , poor children and President and Mrs Regan all took places in the long line.

　　

　　

1．What is the main idea of the passage?

　　

[　　]

　　 　　

A．Millions of volunteers support the poor.

　　 　　

B．The longest line is waiting for support.

　　 　　

C．The homeless and poor need help.

　　 　　

D．The richest nation faces the problem.　　 　　 　　

2．The underlined word “raise” in the first paragraph means _______.

　　

[　　]

　　 　　 　　 　　 　　 　　 　　 　　 　　
　　

A．try to lift

　　

B．manage to collect

　　

C．bring up

　　

D．join up

　　 　　 　　

3．From the article, we know that the volunteers were made up of ________.

　　

[　　]

　　 　　 　　

A．both the homeless and the poor

　　

B．the government officials, including President Regan

　　

C．people in every field

　　

D．people of 16 states except Amy

　　 　　 　　

4．What do you think of the people in the chain spreading 4 125 miles?

　　

[　　]

　　 　　 　　 　　 　　 　　 　　 　　 　　
　　

A．They were hand in hand.

　　

B．They were in good order.

　　

C．They were troublesome.

　　

D．They were planned for safety.

　　 　　 　　

5．Although the United States is a developed country, ________.

　　

[　　]

　　 　　 　　

A．there is still a rebellion sometimes.

　　

B．there is still many people waiting for jobs

　　

C．there are still some family shelters

　　 　　 　　 　　

D．there are still many social problems to be solved.

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科目：高中英語 來源： 題型：009

閱讀理解

短文改錯

此題要求改正所給短文中的錯誤。對標(biāo)有題號的每一行作出判斷：如無錯誤，在該行右邊橫線上畫一個勾（√）；如有錯誤（每行只有一個錯誤），則按下列情況改正：

此行多一個詞：把多余的詞用斜線（/）劃掉，在該行右邊的橫線上寫出該詞，并也用斜線劃掉。

此行缺一個詞：在缺詞處加一個漏字符號（∧），在該行右邊的橫線上寫出該加的詞。

此行錯一個詞：在錯的詞下劃一個橫線，在該行右邊橫線上寫出改正后的詞。

注意：原行沒有錯誤的不要改。

I use my bike most in the summer when　　　　　　　　　　　　　　　　　　　　 1._____________

the weather is warm or dry. It can be very　　　　　　　　　　　　　　　　　　  2._____________

unpleasant of winter when it is cold and　　　　　　　　　　　　　　　　　　　　　　　　 3._____________

the rain is pour down. It can also be　　　　　　　　　　　　　　　　　　　　　　   4._____________

very dangerous. You must of course　　　　　　　　　　　　　　　　　　　　　　   5._____________

careful on a bike. Accident are not the　　　　　　　　　　　　　　　　　　　　    6._____________

only problem, though. One day I go to school　　　　　　　　　　　　　　　　 7._____________

and came back to find my front wheel had　　　　　　　　　　　　　　　　　　  8._____________

missing. It was a long walk towards the　　　　　　　　　　　　　　　　　　　　　　    9._____________

repairer’s! Now I have two strong locks.　　　　　　　　　　　　　　　　    10._____________

 

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科目：高中英語 來源：福建省泉州五中2007－2008年高考模擬考試　英語試題 題型：050

閱讀理解

ISC(HS)Reference No．S006864　　　　　　　　　　　　New South Wales

Student Date of Birth：19/08/1988　　　Department of Education and Training

　　　　　　　　　　　　　　　　　　　　　International Students Centre

Hong Xue　　　　　　　　　　　　　　827-839 George Street PO Box 707

60 Waratah Street　　　　　　　　　　　　　　　　Broadway NSW 21007

Croydon Park NSW 2133　　　　　　　Phone：(612)9217 4801 1300 302 456

　　　　　　　　　　　　　　　　　　　　　　　　Fax：(612)9212 6721

　　　　　　　　　　　　　　　　　http：//www.tafensw.edu.au/international/

WARNING LETTER

Dear Hong Xue,

　　As you are aware, your student visa regulations set out a number of conditions applying to your visa．It has come to our attention that you are failing to meet the following conditions：You must maintain accommodation, support and general welfare arrangements that have been approved by your education provider if you：

　　●have not turned 18; and

　　●are not staying in Australia with：

　�。璦 parent

　�。璦 custodian(監(jiān)護人); or

　�。璦 relative who has been nominated(指定)by your parent or a custodian, is aged at least 21 and is of good character．

　　Note：You must not change those arrangements without the written approval of your education provider．

　　You must obey the following rules：

　　1．During term time you must：

　　a)remain in your homestay during the school term;

　　b)come home every night; and

　　c)inform your guardian at all times of your whereabouts．

　　2．On weekends you must：

　　a)have your guardian's permission to stay with friends; and

　　b)inform your guardian of the name, address and phone numbers of people you are visiting．

　　3．You must return your guardian's telephone calls．

　　This will be your only warning．If you continue to breach(違反)your student visa regulations we will report you to the Department of Immigration and Multicultural and Indigenous Affairs．Such action may lead to the cancellation(取消)of your student visa．Please contact me on(612)9217 4801 or fax(612)9212 6721 if you have questions about your enrolment．

　　　　　　　　　　　　　　　　　　　Yours sincerely

　　　　　　　　　　　　　　　　　　　Tracey Carlon

　　　　　　　　　　　　　　　　　　　Student Advisor

　　　　　　　　　　　　　　　　　　　International Students Centre

NSW Department of Education and Training

(1)

What's the purpose of writing this letter?

[　　]

A．

To remind the recipient of the conditions for applying for a student visa．

B．

To warn the recipient not to do anything against his student visa regulations again．

C．

To tell the recipient how to contact his student advisor．

D．

To inform the recipient of the student visa regulations．

(2)

What can be learned about the recipient from this letter?

[　　]

A．

He is under 18 and studies in Australia with his parents．

B．

He is required to come home every night according to the rules．

C．

He can stay with his friends on weekends if permitted．

D．

His student Visa has been cancelled．

(3)

To which address should the recipient reply if he feels like answering the letter?

[　　]

A．

Hong Xue at 60 Waratah Street, Croydon Park NSW 2133．

B．

Tracey Carlon at the Department of Immigration and Multicultural and Indigenous Affairs．

C．

Hong Xue at NSW Department of Education and Training．

D．

Tracey Carlon at 827-839 George Street, PO Box 707, Broadway NSW 21007．

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科目：高中英語 來源：甘肅省天水一中2010屆高三二模英語試題 題型：050

閱讀理解

　　One night when my wife was preparing dinner, our little son took a piece of paper to her which read：

　　For washing the car　　　　　　　　　　　　　　　　　＄5.00

　　For making my own bed this week　　　　　　　　　　　＄1.00

　　Going to the provision shop　　　　　　　　　　　　　　＄0.50

　　Playing with little sister　　　　　　　　　　　　　　　＄0.25

　　Taking out the rubbish　　　　　　　　　　　　　　　　＄1.00

　　Getting a good report card　　　　　　　　　　　　　　＄5.00

　　And for sweeping the common corridor　　　　　　　　　＄2.00

　　Total　　　　　　　　　　　　　　　　　　　　　　　＄14.75

　　His mother looked at him standing there expecting payment．I could see a thousand memories flashed through her mind．So she picked up the pen and turning the paper over, this is what she wrote：

　　For nine months I carried you, growing inside me　　　　　　No Charge

　　For the nights I sat up with you, doctored and prayed for you　No Charge

　　For the toys, food and clothes and wiping your nose　　　　　No Charge

　　When you add it all up, the full cost of my love　　　　　　　No Charge

　　Well, when he finished reading, he had big tears in his eyes．He looked at his mother and said,“Mummy, I love you．”Then he took the pen and in great big letters wrote on the“bill”“All paid．”

(1)

What's the best title for this passage?

[　　]

A．

Part-time Job

B．

Mother's Love, No Charge

C．

Payment for House Work

D．

Greedy Mother

(2)

The write wrote the passage in order to ________．

[　　]

A．

show that children should be paid for their housework

B．

show that children should not be paid for their housework

C．

show a clever way of teaching children

D．

tell children how to spend their spare time

(3)

How do you think of the mother in the passage?

[　　]

A．

Clever

B．

Greedy

C．

Cold－hearted

D．

Selfish

(4)

From the last passage we know that ________

[　　]

A．

the boy got all the money he wanted

B．

the mother was unwilling to give the money to the boy

C．

the boy realized that it was not right to ask for money for the housework

D．

the mother was angry with what the boy said

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