Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in the  breakfast food．Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them．

Some packages suggest that a buyer will get something for nothing．Food products sold in

reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．

The size of a package also motivates a buyer．Maybe the package has “Economy Size” or

“Family Size” printed on it．This suggests that the large size has the most products for the least money．But that is not always true．A buyer has to know how the product is sold and the price of the basic unit．

The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．

1．The underlined words “a buyer will get something for nothing” （Paragraph 2） most probably mean that _________．

       A．a(chǎn) buyer will not get what he wants

       B．a(chǎn) buyer will gain more than he loses

       C．a(chǎn) buyer will get what he pays for

       D．a(chǎn) buyer will get something useful free of charge

2．Which of the following statements is NOT mentioned in the passage?

       A．On seeing a well-designed container, a buyer often neglects（忽略）what is inside it．

       B．A buyer is also attracted by the size of the container．

       C．Children are often made to buy a product by its package with attractive pictures．

       D．Packaging is often a successful advertisement．

3．What suggestion does the author give in the passage?

       A．The best choice for a buyer is to get a product in a plain package．

       B．A buyer should get what he needs most．

       C．Do not buy the product which is sold in a glass or dish．

       D．A buyer should know that the quality of a container has little to do with the quality of the product．

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科目：高中英語 來源： 題型：閱讀理解

When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining．One exception was France, where Mr．Hennequin had done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates．

So far Mr．Henncquin is doing well．Last year European sales increased by 5．8% and the number of customers by 3．4%, the best annual results in nearly 15 years．Europe accounted for 36% of the group's profits and for 28 of its sales．December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly（壟斷）．

Mr．Hennequin's recipe for revival（復興） is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants． McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public to address these concerns．

He introduced "open door" visitor days in each country which became hugely popular．In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡議）launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners．

Which of the following statement is RIGHT?

            A．Denis Hennequin has been boss of McDonald since 2004．

            B．The sales of McDonald is increasing in France．

            C．Denis Hennequin tries his best to increase the sales of McDonald in the world．

            D．The nutrition information is always launched on McDonald products．

McDonaId's is blamed in Europe for the following reasons EXCEPT          .

            A．making people fat                    B．exploiting workers

            C．treating animals cruelly               D．earning too much

Which of the following is not included in the McDonaId's packaging?

            A．a(chǎn)ttentions              B．fat          C．protein                 D．salt content

What did Denis Hennequin do to increase the sales of McDonald in Europe?

            A．He visited all the McDonaId's branches in Europe．

            B．He introduced "open door" visitor's days in each country．

            C．He had done a reliable job as head of the group's French subsidiary．

            D．He engaged in a dialogue with the public．

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科目：高中英語 來源：2010年河北省正定中學高三下學期第三次考試英語 題型：閱讀理解

When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining．One exception was France, where Mr．Hennequin had done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates．
So far Mr．Henncquin is doing well．Last year European sales increased by 5．8% and the number of customers by 3．4%, the best annual results in nearly 15 years．Europe accounted for 36% of the group's profits and for 28 of its sales．December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly（壟斷）．
Mr．Hennequin's recipe for revival（復興） is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants． McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public to address these concerns．
He introduced "open door" visitor days in each country which became hugely popular．In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡議）launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners．
【小題1】Which of the following statement is RIGHT?

A．Denis Hennequin has been boss of McDonald since 2004．
B．The sales of McDonald is increasing in France．
C．Denis Hennequin tries his best to increase the sales of McDonald in the world．
D．The nutrition information is always launched on McDonald products．
【小題2】McDonaId's is blamed in Europe for the following reasons EXCEPT         .
A．making people fatB．exploiting workers
C．treating animals cruellyD．earning too much
【小題3】Which of the following is not included in the McDonaId's packaging?
A．a(chǎn)ttentionsB．fatC．proteinD．salt content
【小題4】What did Denis Hennequin do to increase the sales of McDonald in Europe?
A．He visited all the McDonaId's branches in Europe．
B．He introduced "open door" visitor's days in each country．
C．He had done a reliable job as head of the group's French subsidiary．
D．He engaged in a dialogue with the public．

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● Organic farms are better than conventional farms at keeping diverse ecosystems, i.e., populations of plants and insects, as well as animals.        

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A. firsthand experience                                                  B. the “certified organic” label tag

C. its packaging                                                                         D. examining its organic certification

2. We can infer that _______.

A. in America, organic food can only be bought in small stores or farmers’ markets

B. organic food is also available in large supermarkets at present

C. organic food is produced by large-scale farms

D. organic food is often beautifully packaged

3. According to the passage, organic food is considered as _______.     

A. junk food                     B. delicious snacks                     C. green food         D. conventional food

4. What is the main idea of the last paragraph?

A. The benefits of organic food.                                            B. The cost of organic food.

C. The disadvantages of organic food.                           D. Organic food and conventional food.

5. Which of the following statements does NOT support the view that organic farming is more environment-friendly?

A. Organic food is generally thought to be more nutritious.

B. Organic farms are more energy efficient and produce less waste.

C. Organic farms are better than conventional farms at maintaining varieties of plants, insects and animals.

D. Organic farms do not release synthetic pesticides into the environment.

 

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  1  . Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.

  2  . Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package -- because we think of blue as safe, and white as calm.

 3  . But quite often a bottle doesn’t contain as much as it appears to.

    It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

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    B. Coloring, for example, varies according to what the producers are trying to sell.

    C. Any fool can make soup, but it takes a genius to sell it.

    D. The colors tricked the customers into shopping.

    E. The size of a product can attract a shopper.

    F. A good product is an advantage.

G. The colors turned the customers off.

 

 

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科目：高中英語 來源：2010-2011學年安徽省高三上學期第一次月考英語卷 題型：閱讀理解

Ask someone what they have done to help the environment recently and they will almost certainly mention recycling．Recycling in the home is very important of course．However, being forced to recycle often means we already have more material than we need．We are dealing with the results of that over–consumption in the greenest way possible, but it would be far better if we did not need to bring so much material home in the first place．

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1.What does the underlined phrase “that over-consumption” refer to?

         A．Using too much packaging．         

         B．Recycling too many wastes．

         C．Making more products than necessary．

         D．Having more material than is needed．

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         A．the tendency of cutting household waste   

         B．the increase of packaging recycling

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         D．the fact of packaging overuse

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         D．leads to a waste of land

4.What can be inferred from Paragraph 4?

         A．Unpackaged products are of bad quality．

         B．Supermarkets care more about packaging．

         C．It is improper to judge quality by packaging．

         D．Other products are better packaged than food．

 

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