【題目】語法填空,閱讀下面材料，在空白處填入適當(dāng)?shù)膬?nèi)容（1個單詞）或括號中單詞的正確形式。

We all get affected by advertisements in magazines and on radio and television. They promise us and make us believe【1】 we can buy ideal things with our money.

However, many products. 【2】 promise to help us realize our dreams, turn out to be of little effect. Their purpose is to persuade the buyer to spend more. Well, knowing the 【3】 (true) does not stop the victims from 【4】_______ (attract) by media stunts (噱頭)!

Though we are fully aware 【5】 the artful devices of a toothpaste company, we enjoy the color and pictorial values that we see. Many companies make these pictures with artful imagination. A short film with a simple story and colorful atmosphere【6】 (create) the desired effect without using many words. Some of 【7】 best advertisements have even won international praise.

The present age is an age of advertisement. All big and small companies depend on some kind of techniques 【8】 (catch) a market for their products. Advertising may be make-believe, but it is here to stay. Industries grow 【9】________ (extreme) fast and markets are flooded with new products every day. Therefore, 【10】________ is necessary that there be some code of ethics (道德準(zhǔn)則) to prevent producers making goods below standard and cheating the public.

【答案】

【1】that

【2】which

【3】truth

【4】being attracted

【5】of

【6】creates

【7】the

【8】to catch

【9】extremely

【10】it

【解析】

試題分析：本文屬于說明文，說明了現(xiàn)代社會中廣告無處不在。并介紹了廣告的工作原理以及存在問題。

【1】that 考查賓語從句。本句中that所引導(dǎo)的賓語從句we can buy ideal things with our money.作為動詞believe的賓語，其中連詞that在句中不充當(dāng)任何成分，只是一個引導(dǎo)詞而已。

【2】which 考查定語從句。本題定語從句的先行詞是many products，關(guān)系代詞which指代先行詞在句中作主語，并引導(dǎo)這個定語從句。

【3】truth 考查名詞。橫線前面有定冠詞the，說明橫線上應(yīng)該使用名詞形式。形容詞true的名詞是truth。

【4】being attracted 考查動名詞。介詞from的后面要接動名詞做賓語，句意：知道真相也不能阻止受害者被噱頭所吸引。根據(jù)句意可知使用動名詞的被動語態(tài)being attracted。

【5】of 考查固定搭配。形容詞短語be aware of..意識到....；盡管我們完全意識到牙膏公司的巧妙的設(shè)計，我們?nèi)匀缓芟矚g我們所看見的漂亮的顏色和圖片的藝術(shù)效果效果。這一點也被對方公司所利用。

【6】creates 考查謂語動詞。本句主語是單數(shù)名詞短語a short film with a simple story and colorful atmosphere，所以謂語動詞要使用單數(shù)形式creates。句意：一部有著多彩氛圍的簡單故事的小電影并沒有使用很多詞就創(chuàng)造出了我們想要的效果。

【7】the 考查定冠詞。在英語中形容詞或副詞的最高級前面要使用定冠詞the表示特指，使用本句中最高級best的前面要加上the。

【8】to catch 考查不定式。本句中不定式to catch a market在句中充當(dāng)目的狀語。句意：大大小小的公司都屬于這種技術(shù)抓住他們產(chǎn)品的市場。

【9】extremely 考查副詞。在英語中通常使用副詞做狀語修飾形容詞、副詞或動詞。本句中使用副詞extremely修飾副詞fast，這個短語一起修飾動詞grow。

【10】it 考查形式主語。在英語中能夠作為形式主語和形式賓語的只有it。本句中it是形式主語，真正的主語that there be .... and cheating the public.

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