B
Taste is such a subjective matter that we don’t usually conduct preference tests for food．The most you can say about anyone’s preference is that it’s one person’s opinion．But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．
We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke, or Diet Pepsi．These were people who thought they’d have no trouble telling their brand from the other brand．
We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished．
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand．In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all four samples wrong．Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．
41．According to the passage the preference test was conducted in order to ________．
A．show that a person’s opinion about taste is mere guesswork
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person’s drinking
D．reveal which cola is more to the liking of the drinkers
42．The statistics recorded in the preference tests show that________．
A．there is not much difference in taste between Coca-Cola and Pepsi
B．few people had trouble telling Coca-Cola from Pepsi
C．people’s tastes differ from one another
D．Coca-Cola and Pepsi are people’s two most favorite drinks
43．It is implied in the first paragraph that________．
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste test is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
44．The underlined word “burnout” here refers to the state of________．
A．being seriously burnt in the skin           
B．being badly damaged by fire  
C．being unable to burn for lack of fuel     
D．being unable to function because of too much use
45．The author’s purpose in writing this passage is to________．
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control of colas
C．show that taste preference is highly subjective
D．a(chǎn)rgue that taste testing is an important marketing strategy


41---45 CAADC  

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科目：高中英語 來源： 題型：閱讀理解

According to the dictionary definition of“create”, ordinary people are creative every day. To create means“to bring into being, to cause to exist something each of us does daily”.

We are creative whenever we look at or think about something in a new way. First, this includes an awareness of our surroundings. It means using all of our senses to become aware of our world. This may be as simple as being aware of color and texture(質(zhì)地), as well as taste, when we plan a meal. Above all, it is the ability to notice things that others might miss.

A second part of creativity is an ability to see relationships among things. If we believe the expression,“There is nothing new under the sun, the creativity is remaking or recombining(重組) the old in new ways.”For example, we might do this by finding a more effective way to study or a better way to arrange our furniture, or we might make a new combination of camera lenses and filters to create an unusual photograph.

A third part of creativity is the courage and drive to make use of our new ideas, to ask for them to achieve some new results. To think up a new idea is one thing; to put the idea to work is another.

These three parts of creativity are included in all the great works of geniuses, but they are also included in many of our day-to-day activities.

64.Which of the following activities is NOT a creative one according to the passage?

A. To prepare for a meal.                                  B. To arrange the furniture in a special way.

C. To buy some books from a bookstore.            D. To“write”a letter with the computer.

65.“There is nothing new under the sun” really implies that _________.

A. a new thing can only be created at the basis of earliest things

B. a new thing is only a tale

C. we can seldom create new things     

D. we can hardly see really new things in the world

66. What does the author think about the relationship between a new thought and its being put into practice?

A. It’s more difficult to create a new thought than to use it in practice.

B. To find a new thought will clearly lead to the production of a new thing.

C. A man with an excellent ability of practice can easily become an inventor.

D. One may come up with a new thought, but can not put it into practice.

67. The best title for this passage is__________.

A. How to Develop One’s Creativity                  B. What Is Creativity

C. The Importance of Creativity                         D. Creativity, a Not Faraway Thing

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科目：高中英語 來源：浙江省寧波市20092010學年八校聯(lián)考高二下學期期末考試試題（英語） 題型：閱讀理解

第三部分：閱讀理解（第一節(jié)20小題，第二節(jié)5小題；每小題2分,共50分）

第一節(jié)：閱讀下列短文，從每題所給的四個選項（A、B、C和D）中，選出最佳選項，并在答題卷上將該項標號涂黑。

Concern with money, and then more money, in order to buy the conveniences and luxuries of modern life, has brought great changes to the lives of most Frenchmen. More people are working harder than ever before in France. In the cities the traditional leisurely midday meal is disappearing. Offices, shops, and factories are discovering the great efficiency of a short lunch hour in company lunch rooms. In almost all lines of work emphasis now falls on ever increasing output. Thus the "typical" Frenchman produces more, earns more, and buys more consumer goods than his counterpart of only a generation ago. He gains in creature comfort and ease of life. What he loses to some extent is his sense of personal uniqueness, or individuality.

Some say that France has been Americanized. This is because the United States is a world symbol of the technological society and its consumer products. The so-called Americanization of France has its critics(批評家). They fear that “assembly line(裝配線)life” will lead to the disappearance of the pleasures of the more graceful and leisurely (but less productive) old French style. What will happen, they ask, to taste, elegance(優(yōu)雅), and the cultivation of the good things in life to joy in the smell of a freshly picked apple, a walk by the river, or just happy hours of conversation in a local café?

Since the late 1950s life in France has indeed taken on qualities of rush, tension, and the pursuit of material gain. Some of the strongest critics of the new way of life are the young, especially university students. They are concerned with the future, and they fear that France is threatened by the achievements of this competitive, goods-oriented culture. At times, they have reacted against the trend with considerable violence.

In spite of the critics, however, countless Frenchmen are committed to keeping France in the forefront of the modern economic world. They find that the present life brings more rewards, conveniences, and pleasures than that of the past. They believe that a modern, industrial France is preferable to the old.

1.Which of the following is not given as a feature(特色) of the old French way of life?

A. Leisure.           B. Taste.           C. Elegance           D. Efficiency.

2. The passage suggests that _________.

A. the smell of freshly picked apples is no more popular with the French

B. it’s now unlikely to see a Frenchman enjoying a walk by the river

C. in pursuing material gains the French are suffering losses elsewhere

D. student critics are great in number than the people enjoying the new lifestyle

3. Which of the following is NOT true about Frenchmen?

A. Many of them prefer the modern life style.

B. They actually enjoy working at the assembly line.

C. They are more concerned with money than before.

D. They are more competitive than the old generation.

4.Which of the following best states the main idea of the passage?

A. Great changes have occurred in the French way of Life.

B. The new life style in France is facing serious criticism.

C. France has been pushed in the forefront of the world economy.

D. Frenchmen used to be lazy and only enjoy life conveniences.

 

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科目：高中英語 來源： 題型：閱讀理解

B

       Taste is such a subjective matter that we don’t usually conduct preference tests for food．The most you can say about anyone’s preference is that it’s one person’s opinion．But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty．We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting．

       We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke, or Diet Pepsi．These were people who thought they’d have no trouble telling their brand from the other brand．

       We eventually located 19 regular cola drinkers and 27 diet cola drinkers．Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other．We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished．

       Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand．In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials．The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly．

       Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times．Two people got all four samples wrong．Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor．Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price．

41．According to the passage the preference test was conducted in order to ________．

       A．show that a person’s opinion about taste is mere guesswork

       B．compare the ability of the participants in choosing their drinks

       C．find out the role taste preference plays in a person’s drinking

       D．reveal which cola is more to the liking of the drinkers

42．The statistics recorded in the preference tests show that________．

       A．there is not much difference in taste between Coca-Cola and Pepsi

       B．few people had trouble telling Coca-Cola from Pepsi

       C．people’s tastes differ from one another

       D．Coca-Cola and Pepsi are people’s two most favorite drinks

43．It is implied in the first paragraph that________．

       A．the competition between the two colas is very strong

       B．blind tasting is necessary for identifying fans

       C．the purpose of taste test is to promote the sale of colas

       D．the improvement of quality is the chief concern of the two cola companies

44．The underlined word “burnout” here refers to the state of________．

       A．being seriously burnt in the skin           

       B．being badly damaged by fire  

       C．being unable to burn for lack of fuel     

       D．being unable to function because of too much use

45．The author’s purpose in writing this passage is to________．

       A．emphasize that taste and price are closely related to each other

       B．recommend that blind tasting be introduced in the quality control of colas

       C．show that taste preference is highly subjective

       D．a(chǎn)rgue that taste testing is an important marketing strategy

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B.

Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.

       We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi, Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.

       We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.

       Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.

       Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.

60. According to the passage the preference test was conducted in order to ________.

A. show that a person’s opinion about taste is mere guesswork

B. compare the ability of the participants in choosing their drinks

C. find out the role taste preference plays in a person’s drinking

D. reveal which cola is more to the liking of the drinkers

61. The statistics recorded in the preference tests show that________.

A. there is not much difference in taste between Coca-Cola and Pepsi

B. few people had trouble telling Coca-Cola from Pepsi

C. people’s tastes differ from one another

D. Coca-Cola and Pepsi are people’s two most favorite drinks

62. The underlined word “burnout” here refers to the state of________.

A. being seriously burnt in the skin            

B. being badly damaged by fire   

C. being unable to burn for lack of fuel      

D. being unable to function because of too much use

63. The author’s purpose in writing this passage is to________.

A. emphasize that taste and price are closely related to each other

B. recommend that blind tasting be introduced in the quality control of colas

C. show that taste preference is highly subjective

D. argue that taste testing is an important marketing strategy

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