Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (傳統(tǒng)型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse----only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
小題1:According to the passage the preference test was conducted in order to ________.
A．show that a person’s opinion about taste is mere guess-work
B．compare the ability of the participants in choosing their drinks
C．find out the role taste preference plays in a person’s drinking
D．reveal which cola is more to the liking of the drinkers
小題2: It is implied but not stated in the first paragraph that ________.
A．the competition between the two colas is very strong
B．blind tasting is necessary for identifying fans
C．the purpose of taste tests is to promote the sale of colas
D．the improvement of quality is the chief concern of the two cola companies
小題3:The word “burnout” (Line3, Para. 5) refers to the state of _________.
A．being seriously burnt in the skin
B．being badly damaged by fire
C．being unable to function because of excessive use
D．being unable to burn for lack of fuel
小題4:The author’s purpose in writing this passage is to ________.
A．emphasize that taste and price are closely related to each other
B．recommend that blind tasting be introduced in the quality control of colas
C．show that taste preference is highly subjective
D．a(chǎn)rgue that taste testing is an important marketing strategy

小題1:C
小題2:A
小題3:C
小題4:C

試題分析：文章介紹人的口味是很主觀的事情，通過偏好的測試是證明偏好在人的飲料中起著什么作用。測試人員被提供四種可口可樂和百事可樂的樣本品嘗，看他們能不能說出不同的飲料名稱，結(jié)果證明只有一部分人可以說出自己喜歡的品牌的飲料。
小題1:細節(jié)題：從第一段的句子：we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans:可知做偏好的測試是為了偏好在人的飲料中起著什么作用。選C
小題2:推理題：從第一段的句子：But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, aggressively是“好斗的，爭強好勝的“，可以推斷出這兩個公司的競爭很激烈。選A
小題3:猜詞題：從最后一段的句子：Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor.可知一般的受測試人員在最后一輪中和第一輪中做的一樣好，所以疲勞不是因素。所以我們可以推斷出burnout和tiredness意思相近，選C
小題4:寫作意圖題：從第一段的句子：Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion.可知作者一開始就說人的口味是很主觀的事情，下面的文章就是在證明這個觀點。選C
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科目：高中英語 來源：不詳 題型：閱讀理解

What do you want to be when you grow up?
“When I grow up, I want to be...”
Almost all of us have thought about, or been asked to think about, our future careers. Our answers may differ greatly. Even now your aspirations(志向) may have changed from when you were in primary school.
However, it seems career options aren’t only based on personal taste. In a survey carried out by Teens, doctors, lawyers, and bankers were some of the most popular careers that people said they hoped to follow. This is in line with a similar survey carried out in the UK in May 2011 by job website monster. Co.uk, in which medicine was the top choice among UK teenagers aged between 13 and 17.
Medicine and law are two of the oldest and best known professions. Their prestige (威望) may come from the fact that doctors and lawyers are some of the most esteemed members of society, and they make good money. Joining these high-profile professions is often seen as a sign of upward social mobility.
It is equally unsurprising that banking is now one of the most common career choices. Youngsters worldwide think of banking and see the money rolling in. Wealth is increasingly becoming one of the most important indicators of a successful career. British young men list the UK tycoon Alan Sugar, Microsoft founder Bill Gates and Facebook chief Mark Zuckerberg as their top role models “for their wealth”. Just as Chinese teenagers see being a banker as a good and fun pathway to “wealth”.
However, not every child has the makings of doctor, lawyer, or banker. They are those who see fulfillment and happiness in other areas, and many teenagers dare to ink more individuality into their career options. As the Teens’ survey discovered, a variety of unconventional jobs---coffee shop owner, gourmet(美食家)，waiter at a fast food restaurant---are among teenagers’ career choices. They can be equally interesting and rewarding jobs.
With every choice comes responsibility and challenge, and all career paths require specific education and training, you have to learn to balance optimism and confidence with being realistic about your particular talents and skills.
小題1:What is the passage mainly about?
A．Choosing a good job is very important.
B．The choice of career needs challenge.
C．Teenagers in the UK like doctors.
D．Careers in teenagers’ mind.
小題2:What is the top career choice among UK teenagers aged between 13 and 17 according to the article?
A．MedicineB．LawC．BankD．Education
小題3:According to the article, all of the following are the benefits of being a doctor except_______.
A．respect from others B．the oldest professionC．high payD．upward social mobility.
小題4:What do youngsters think is increasingly becoming one of the most important indicators of a successful career?
A．PrestigeB．FulfillmentC．HappinessD．Wealth
小題5:What can we learn from the last paragraph?
A．According to your particular talents and skills, you can choose your favorite career.
B．Specific education and training can help get a good job.
C．Whatever career you choose, you should balance optimism and confidence with being realistic about your particular talents and skills.
D．Responsibility is the most important when you choose a goodjob.

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科目：高中英語 來源：不詳 題型：完形填空

It was a bright spring afternoon when Freda told me she wouldn’t need me any more. I had just finished my four-hour work － 36  up and down the stairs of her three-storey home, cleaning the floor and washing the dished. She was  37 jeans and a sweater. Sitting at the table I had just   38 a pile of papers spread around her. Her husband’s 39   was going to be reduced by thirty percent. And they were trying to live as if it had 40  happened. I felt sorry for her, but I also felt a sense of   41 .
I had been cleaning Freda’s house for five years and had   42  an unexpected relationship with the family. It was not just   43  I had become an expert at scraping（刮掉）dirt stuck to their wooden floor.   44  that I had learned exactly how to place toys on the girls’ beds. It was   45  than that, for I felt I had become a part of their    46 .
Freda stayed at home with the kids,   47 I would often see her in the morning 48
them to school. And I’d be there when they   49  home at lunch for sandwiches and piano practice. I had   50  them grow up. Now I was fired, but the   51 thing was that I still wanted to keep scraping away the dirt and dust for the family.   
I left Freda’s  52  relationship with my clients（主顧）. Who am I  53 them? As a matter of fact. I’m   54  an employee － the lowest kind of employee. But I’m also a trusted  55  of the family. I can’t help worrying about what happens around me.
小題1:
A．movingB．comingC．jumpingD．stepping
小題2:
A．hangingB．makingC．changingD．wearing
小題3:
A．washed B．cleanedC．sweptD．brushed
小題4:
A．dutyB．payC．workD．money
小題5:
A．neverB．seldomC．a(chǎn)lreadyD．yet
小題6:
A．lossB．surprise C．fearD．regret
小題7:
A．startedB．improvedC．developedD．broken
小題8:
A．why B．whatC．thatD．which
小題9:
A．butB．a(chǎn)ndC．orD．for
小題10:
A．lessB．moreC．leastD．most
小題11:
A．storyB．lifeC．a(chǎn)ctivityD．experience
小題12:
A．soB．a(chǎn)sC．sinceD．however
小題13:
A．takingB．bringingC．meetingD．calling
小題14:
A．leftB．marchedC．went D．returned
小題15:
A．foundB．noticedC．watchedD．realized
小題16:
A．possibleB．greatC．properD．strange
小題17:
A．meaning B．resultC．natureD．importance
小題18:
A．forB．toC．withD．a(chǎn)t
小題19:
A．merelyB．certainlyC．probablyD．hardly
小題20:
A．memberB．personC．relativeD．companion

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科目：高中英語 來源：不詳 題型：閱讀理解

DEARAUNTYf
My husband’s niece is 13 and what I would call “a handful”. She wants to stay with us for while, and her mother and grandmother have told me what a great influence I would be on her. Her visit ，no doubt, would bring about a long list of demands’ and she’d want to bring a friend too. I don t feel comfortable hosting her, but I don 3r know how to tell my husband’s family members without hurting their feelings.
-Reluctant Aunt
Dear Reluctant,
Let’s get you out of this mess. Your husband’s family is making a request that borders on a demand and sugarcoating it with self-serving flattery (恭維）? Put your foot down, and tell the truth. Say you don’t feel equipped or comfortable hosting the little darling, and regretfully decline (拒絕).Under no circumstances should you take part in any discussion that attempts to change your mind through flattery.
DEAR AUNTY
have two stepdaughters, 21 and 24. On holidays, the older one always buys me gift but adds her sister’s name on the card. I feel insincere thanking the younger daughter -Vd rather get no gift than be a part of this pretence. Is it tacky (俗氣)to ask the 24-year-old to stop giving her sister credit while it isn t deserved? Will the younger one ever learn to be thoughtful?
-Mindful Mum
Dear Mindful,
Lighten up! Your older stepdaughter is a considerate and generous sister who covers for and protects her younger sister. Good for her! The girls’ relationship is between them. As for your role, you can’t punish anyone into being thoughtful. You can, however, model thoughtful behavior. Spend some time with her, and get to know her better.
小題1:The underlined word “a handful” would probably mean a person who______
A．is difficult to deal withB．enjoys making friends
C．is easy to get along withD．gets easily influenced
小題2:AUNTY suggested that Reluctant Aunt______
A．kindly host the guest
B．discuss with her husband
C．politely turn down the request
D．try to meet all the demands
小題3:Which of the following is TRUE about the second case?
A．Mindful Mum is very proud of her two step daughters.
B．The two stepdaughters always buy Mindful Mum gifts.
C．AUNTY thinks the older sister should be punished.
D．The older stepdaughter cares for her sister.
小題4:In which section does the passage most probably appear in a magazine?
A．Entertainment.B．Advice.C．Health.D．Food &Recipes.

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科目：高中英語 來源：不詳 題型：閱讀理解

Xu Hui is very excited. The Senior 1 student in a middle school in Beijing will go to South Korea with his parents during the Spring Festival.
“Overseas touring has always been a dream for me,” he said happily.
Nowadays, Chinese people enjoy longer holidays, such as the three “Golden Week Holidays”(the Spring Festival, May Day and National Day). They have more time to travel. Rising incomes also make travelling abroad realistic for ordinary Chinese people.
Nearly 7 million Chinese travelled overseas in 2001, according to the National Tourism Administration(國家旅游局). The most common problem travellers face is how to choose the best routes(路線).
By the end of 2002, Chinese citizens were allowed to travel to 19 foreign countries and regions at their own expense.
The top 10 places included Hong Kong, Macao and Thailand. European countries are also becoming increasingly popular.
“More and more Chinese people have shown interest in travelling to Europe, particularly France and Finland,” said Tan Wen, a general manager of China Youth Travel Service. “Sooner or later, there will be a peak(高峰) in European tours.”
Another consideration is choosing the right travel agencies and finding the best price. The China Consumers’ Association(CCA, 中國消費者協(xié)會) offered tips to consumers on choosing the right travel agencies to help prevent a relaxing vacation from turning into a costly disaster.
“Price should not be the single most important factor in choosing a travel agency,” said Zhang Yuanchao, CCA vice-secretary general. Consumers are advised to choose large State travel agencies with good reputations(名聲) and official approval to organize overseas tour groups.
Zhang’s association dealt with more than 5, 000 complaints about travel agencies(旅行社) last year. And the majority of the complaints were about random changes in travel routes, bad tour guides, and forced shopping.
Travellers were warned to look carefully at their contracts(合同) with agencies and to buy travel insurance(保險).
小題1:How many reasons are given in the article as to why ordinary Chinese people are traveling abroad more today?
A．Two.B．Three.C．Four.D．Five.
小題2:According to the passage, what is the biggest problem Chinese travelers face when going overseas?
A．Choosing the best travel agent.
B．Deciding the best way to get to the places they want to go to.
C．Traveling to Europe.
D．Cost.
小題3:According to the passage, what seems to be the most common result of choosing a bad travel agency?
A．People buy more souvenirs than they had planned to.
B．People spend more money than they had planned to.
C．People go to different places than they had planned to.
D．People complained more than they had planned to.
小題4:The underlined part “random changes” probably means that _______.
A．the travelers agreed with the changes.
B．the travel agency didn’t make any changes.
C．the travel agency refused to changes the routes.
D．the travel agency changed the routes or time without following the original plan.
小題5: What would be a good title for this passage?
A．Xu Hui’s Vacation in South Korea
B．The Job of the National Tourism Administration
C．Where Young Chinese Travelers Go
D．Suggestions for the Chinese Travelers

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科目：高中英語 來源：不詳 題型：閱讀理解

Climbers at the top of Mount Everest, the world’s highest peak, will now be able to make video calls and surf the Internet on their mobile phones, a Nepalese (尼泊爾的) telecom group claims.
Ncell, a branch company of Swedish phone giant TeliaSonera, said on Thursday it had set up a high-speed third-generation (3G) phone base station at an altitude of 5,200 metres in the Everest region.
“Today we made the world’s highest video call from Mount Everest base camp successfully. The coverage (覆蓋范圍) of the network will reach up to the peak of Mount Everest,” Ncell Nepal chief Pasi Koistinen told reporters in Kathmandu.
The installation (安裝) will also help tens of thousands of tourists and hikers who visit the world’s highest mountain every year.
Climbers who reached its 8,848-metre peak previously depended on expensive satellite phones and a voice-only network set up by China Mobile in 2007 on the Chinese side of the mountain.
“This is a great milestone for mobile communications as the 3G high speed Internet will bring faster, more affordable telecommunication services from the world’s tallest mountain,” said Lars Nyberg, chief executive of TeliaSonera, which owns 80 percent of Ncell.
The 3G services will be fast enough to make video calls and use the Internet, said the company, which also claimed the world’s lowest 3G base at 1,400 metres below sea level in a mine in Europe.
Despite the installation in Mount Everest, telecom services cover less than one-third of the 28 million people of Nepal, one of the poorest countries in the world.
TeliaSonera said it planned to invest $ 100 million in the next year to ensure that mobile coverage increases to more than 90 per cent of the Himalayan nation’s population.
The 3G network on Mount Everest puts TeliaSonera ahead of state-controlled Nepal Telecom, Indian-owned United Telecom and China Mobile.
Around 3,000 people have climbed to the Everest summit since Edmund Hillary and Tenzing Norgay became the first people to conquer the peak in 1953.
小題1:Who are most likely to benefit from the 3G services at Mount Everest?
A．The telecom firm.B．The local residents.
C．Travelers to Nepal.D．Mount Everest explorers.
小題2:According to Lars Nyberg, the 3G services they provide __________.
A．a(chǎn)re fast and convenientB．a(chǎn)re a little expensive
C．can make voice-only callsD．offer free emailing
小題3:What do we know about TeliaSonera?
A．80 percent of it is owned by Ncell
B．It belongs to Nepal Telecom.
C．It is in the charge of Pasi Koistinen
D．It provides services for Pasi Koistinen.
小題4:What is the best title of the text?
A．Telecommunication in Nepal
B．3G services reach Mt. Everest summit
C．TeliaSonera takes lead in communication
D．Good news for hikers and climbers

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科目：高中英語 來源：不詳 題型：閱讀理解



There’s no shortage of web sites offering deals-everything from daily deals to members-only private sales. But when it comes to real jaw-dropping deals, there’s one company that seems to have figured out a way to really deliver.
The company is called Quibids and they auction（拍賣）the hottest, in-demand electronics like Apple ipads and ipods, as well as other items like gift cards from the top retailers（零售商）. Unlike other sites, the prices people pay are nowhere near retail. How low are the prices?
$ 33.84 for a new Apple ipad 32 GB（retail $ 600）
$ 22.10 for a new Nikon D90 Digital SLR Camera（retail $ 1070）
Our first reaction on seeing these prices was disbelief. After all, how could Quibids possibly afford to sell these items for so little ---- surely they must be losing a lot of money.
That’s where its unique business model comes into play. You see, for every bid a buyer places for an item on Quibids, the company collects a small fee from the bidder. The fee to bid is only about 60 cents, but based on the volume of sales and bids, the company is able to collect enough to make up for the ridiculous prices the items sell for.
But best of all, participating in the Quibids auction is incredibly fun. Because each bid costs a little to place, shoppers can strategize when to place their bids. Each auction has a strict time limit. When you place your bid, the system adds a little time to the auction to see if any other bids come in. If you have the winning bid when the clock runs out ---- you win the item for that price.
But the best part of Quibids may be the “Buy-It-Now” feature. This allows bidders who did not win an auction to still buy the product they want and apply the cost of the bids they placed as a discount on the regular product price. So you still get the item and the bids you placed previously in the auction don’t cost you anything!
小題1:According to the passage, the success of Quibids mainly lies in          .
A．how its buying and selling is conducted B．the change in people’s shopping model
C．the quality of the goods and serviceD．their willingness to risk losing money
小題2:It can be inferred from the passage that          .
A．other retailers will be out of business B．winning a bid is not just a matter of luck
C．Quibids only sell popular electronicsD．the prices on Quibids are the lowest
小題3:A buyer who bid twice for a $ 20 MP4 can get one from “Buy-It-Now” for          .
A．$ 21.2B．$ 20C．$ 19.4D．$ 18.8
小題4:Which might be the most suitable title for the passage?
A．Buy Products for Next to Nothing B．How to Buy New Must–have Electronics
C．The Most Successful Shopping WebsiteD．Tips on Shopping Online

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科目：高中英語 來源：不詳 題型：閱讀理解

“People are ruder today because they are rushed and more ‘time poor’ than ever before, ” says Patsy Rowe, “ Manners have fallen off the radar(雷達). ” Due to our strong attraction to electronic equipment it is a wonder more people don’t wake up each morning and greet the singing birds with a complaint（抱怨）about the noise. Here are some examples of rudeness.
Some people prefer to do almost everything over the internet. To them, dealing with an actual human is like an evolutionary step backward. It feels very slow because humans don, t work at 4G speeds. When you have dinner with friends, you will often notice someone paying more attention to his mobile phone. We have programmed ourselves to think that every new message brings life-changing news, so taking calls and checking our texts are more important than talking to the people we are with. What is worse, some people even tend to send anonymous（匿名的） rude messages by email.
However, rudeness is never acceptable, Don, t assume it is OK to be rude if the person you, re in touch with won, t recognize you. If you have something awful to say, have the courage to face the person and say it, write a letter or email and sign it, or forget it. Upsetting people with unsigned messages is cruel and disgusting.
We shouldn′t blame technology for our shortcomings. Technology is here to help us, but we should not allow it to take over our lives. An important step is acknowledging our shortcomings. People spend a lot of time pointing out bad manners but it would be even more help if we′d publicly acknowledge good manners when we see them.
小題1:What can be inferred from the underlined sentence in Paragraph I?
A．People can tell good from bad behavior.
B．Radar is able to observe human behavior.
C．People care little about their behavior.
D．Radar can be used to predict human behavior.
小題2:Some people are less willing to deal with humans because
A．they are becoming less patient
B．they are growing too independent
C．they have to handle many important messages
D．they have to follow an evolutionary step backward.
小題3:The author thinks sending unsigned awful messages is
A．RidiculousB．disgustingC．a(chǎn)cceptableD．reasonable
小題4:What can we learn from the last paragraph?
A．We should applaud good behabior.
B．Technology can neber be blamed
C．We should keep pointing out mistakes.
D．Technology will take over lives one day.

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科目：高中英語 來源：不詳 題型：閱讀理解

The teacher was leaving the village, and everybody seemed sorry. The miller lent him the small cart and horse to carry his goods to Christminster, the city of his destination. Such a vehicle proved of quite enough size of the teacher’s belongings, for his only article, in addition to the packing-case of books, was a piano that he had bought when he thought of learning instrumental music. But the eagerness having faded, he had never acquired the skill of playing, and the purchased article had been a permanent trouble to him.
The headmaster had gone away for the day, being a man who disliked the sight of changes. He didn’t mean to return till the evening, when the new teacher would have arrived, and everything would be smooth again.
The blacksmith, the carpenter and the teacher were standing in confused attitudes in the sitting room before the instrument. The teacher had remarked that even if he got it into the cart he should not know what to do with it on his arrival at Christminster, since he was only going into a temporary place just at first.
A little boy of eleven, who had been assisting in the packing, joined the group of men, and said, “Aunt has got a fuel-house, and it could be put there, perhaps, till you’ve found a place to settle in, sir.”
“Good idea,” said the blacksmith. The smith and the carpenter started to see about possibility of the suggested shelter, and the boy and the teacher were left standing alone.
“Sorry I am going, Jude?” asked the latter kindly.
Tears rose into the boy’s eyes. He admitted that he was sorry.
“So am I,” said the teacher. He continued, “Well---don’t speak of this everywhere. You know what a university is, and a university degree? It is the necessary hallmark(標(biāo)志) of a man who want to do anything in teaching. My plan, or dream, is to be a university graduate. By going to Christminster, I shall be at headquarters(總部), so to speak, and if my plan is practical at all, I consider that being on the spot will afford me a better chance.”
The smith and his companion returned. Old Miss Fawly’s fuel-house was big enough, and she seemed willing to give the instrument standing-room there. So it was left in the school till the evening, when more hands would be available for removing it; and the teacher gave a final glance round.
小題1:The teacher purchased the instrument to ___________________.
A．teach his students instrumental music
B．better equip the village school
C．learn to play it himself
D．let students appreciate elegant art of music
小題2: It seemed that the teacher __________________.
A．was not getting on well with the headmaster
B．had lived a rather simple life in the village
C．was likely to continue to practise playing the piano
D．was tired of teaching
小題3: Why did the teacher leave for Christminster?
A．Because he was admitted to a university there.
B．Because he was offered a temporary job with better pay there.
C．Because he preferred the life in a big city to that in a village.
D．Because he thought he had better chance to attend university there.
小題4:Which of the following can be inferred from the text?
A．The teacher was torn between the eagerness to go to the city and his love for the village.
B．The teacher was going into a temporary place in Christminster at first.
C．The teacher moved his piano into the fuel-house with the help of some other people.
D．The teacher had so much belongings that he had to borrow a cart.
小題5:The motivation of the teacher’s moving lay in his ___________.
A．devotionB．a(chǎn)dmirationC．inspirationD．a(chǎn)mbition

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