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科目:高中英語(yǔ) 來(lái)源:2012屆湖北省黃岡市黃州區(qū)一中高三精品模擬試卷(一)英語(yǔ)(解析版) 題型:閱讀理解
Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea,such as helping prevent forest fires,or to make them want to buy a certain product or service.At the beginning of the 20th century,advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television,it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time,and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278,more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton,England’s first printer,who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets.Besides advertising his product,he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily.
This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.
The Industrial Revolution,in the 18th and 19th centuries,brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.
Manufacturers used the newly built railroads to distribute(遞送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born.
Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.
【小題1】The passage mainly talks about .
A.the development of advertisement |
B.the first advertisement in the world |
C.the difficulty in advertising |
D.the advantages of advertisements |
A.Because it can help to prevent forest fires. |
B.Because it cand make people want to buy a certain product or service. |
C.Because it can bring information to great numbers of people. |
D.Because it can help people live longer. |
A.the Industrial Revolution |
B.the newly built railroads |
C.the appearance of the first printer advertisement |
D.people’s need |
A.red-striped shield is the best thing to use in advertising |
B.main streets and television are used in advertising |
C.person-to-person selling is the best way in advertising |
D.people show little interest in advertisement |
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科目:高中英語(yǔ) 來(lái)源:2012-2013學(xué)年福建省泉州一中高二下學(xué)期期中考試英語(yǔ)試卷(帶解析) 題型:閱讀理解
Today, roller skating is easy and fun. But a long time ago, it wasn't easy at all. Before 1750, the idea of skating didn't exist. That changed because of a man named Joseph Merlin. Merlin's work was making musical instruments. In his spare time he liked to play the violin. Joseph Merlin was a man of ideas and dreams. People called him a dreamer.
One day Merlin received an invitation to attend a fancy dress ball. He was very pleased and a little excited. As the day of the party came near, Merlin began to think how to make a grand entrance at the party. He had an idea. He thought he would get a lot of attention if he could skate into the room.
Merlin tried different ways to make himself roll. Finally, he decided to put two wheels under each shoe. These were the first roller skates. Merlin was very proud of his invention and dreamed of arriving at the party on wheels while playing the violin.
On the night of the party Merlin rolled into the room playing his violin. Everyone was astonished to see him. There was just one problem. Merlin had no way to stop his roller skates. He rolled on and on. Suddenly, he ran into a huge mirror that was hanging on the wall. Down fell the mirror, breaking to pieces. Nobody forgot Merlin's grand entrance for a long time!
【小題1】The text is mainly about_________.
A.a(chǎn) strange man | B.how roller skating began |
C.a(chǎn)n unusual party | D.how people enjoyed themselves in the 18th century |
A.often gave others surprises | B.was a gifted musician |
C.was full of imagination | D.invented the roller skates |
A.test his invention | B.a(chǎn)rrive at the party sooner |
C.impress the party guests | D.show his skill in walking on wheels |
A.Merlin succeeded beyond expectation. |
B.The party guests took Merlin for a fool. |
C.The roller skates needed further improvement. |
D.Merlin regretted what he had done |
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科目:高中英語(yǔ) 來(lái)源:2012-2013學(xué)年江蘇省無(wú)錫一中高一下學(xué)期期中考試英語(yǔ)卷(帶解析) 題型:閱讀理解
Today, roller skating is easy and fun. But a long time ago, it wasn't easy at all. Before 1750, the idea of skating didn't exist. That changed because of a man named Joseph Merlin. Merlin's work was making musical instruments. In his spare time he liked to play the violin. Joseph Merlin was a man of imagination, ideas and dreams. People called him a dreamer.
One day Merlin received an invitation to attend a fancy dress ball. He was very pleased and a little excited. As the day of the party came near, Merlin began to think how to make a grand entrance at the party. He had an idea. He thought he would get a lot of attention if he could skate into the room.
Merlin tried different ways to make himself roll. Finally, he decided to put two wheels under each shoe. These were the first roller skates. Merlin was very proud of his invention and dreamed of arriving at the party on wheels while playing the violin.
On the night of the party Merlin rolled into the room playing his violin. Everyone was astonished to see him. There was just one problem. Merlin had no way to stop his roller skates. He rolled on and on. Suddenly, he ran into a huge mirror that was hanging on the wall. Down fell the mirror, breaking to pieces. Nobody forgot Merlin's grand entrance for a long time!
【小題1】The text is mainly about ________.
A.a(chǎn) strange man |
B.a(chǎn)n unusual party |
C.how roller skating began |
D.how people enjoyed themselves in the 18th century |
A.often gave others surprises | B.was a gifted musician |
C.invented the roller skates | D.was full of imagination |
A.impress the party guests | B.a(chǎn)rrive at the party sooner |
C.test his invention | D.show his skill in walking on wheels |
A.The roller skates was dangerous and harmful. |
B.The party guests thought Merlin was a fool. |
C.Merlin succeeded beyond expectation. |
D.Merlin should never do that again. |
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科目:高中英語(yǔ) 來(lái)源:2015屆安徽省高一下學(xué)期第一次質(zhì)量檢測(cè)英語(yǔ)試卷(解析版) 題型:閱讀理解
How Americans Began to Eat Tomatoes
People have strange ideas about food. For example, the tomato is a kind of very delicious vegetable. It is one of useful plants that can be prepared in many ways. It has rich nutrition and vitamin in it. But in the 18th century, Americans never ate tomatoes. They grew them in their gardens because tomato plants are so pretty. But they thought the vegetable was poisonous (有毒的). They called tomatoes “poison apples.”
President Thomas Jefferson, however, knew that tomatoes were good to eat. He was a learned man. He had been to Paris, where he learned to love the taste of tomatoes. He grew many kinds of tomatoes in his garden. The President taught his cook a way for a cream of tomato soup. This beautiful pink soup was served at the President’s party. The guests thought the soup tasted really good. They never thought their president would serve his honored guests poison apples. Jefferson never spoke to his honored (忠實(shí)的) guests about the fact.
1.From the passage we know all the honored guests invited by Jefferson were .
A.people from other countries B.from France
C.people of his own country D.men only
2.After you read the passage, which of the following do you think is true?
A.Americans never ate tomatoes after they began to plant them.
B.Americans didn’t eat tomatoes before 19th century.
C.Even now Americans don’t eat tomatoes.
D.In the 18th century Americans ate a lot of tomatoes.
3.The passage tells us that Jefferson was a President who learned to love the taste of tomatoes .
A.while he was in Paris B.when he was a little boy
C.because his parents told him so D.from books
4.According to the text, _______ made the beautiful pink soup served at the President’s party?
A.the President himself B.a(chǎn) French cook
C.the President’s cook D.the President’s wife
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科目:高中英語(yǔ) 來(lái)源:2013屆陜西省高二下學(xué)期期末考試英語(yǔ)試卷(解析版) 題型:閱讀理解
People have strange ideas about food. For example, the tomato is a kind of very delicious vegetable. It is one of useful plants that can be prepared in many ways. It has rich nutrition and vitamin in it. But in the 18th century, Americans never ate tomatoes. They grew them in their gardens because tomato plants are so pretty. But they thought the vegetable was poisonous (有毒的). They called tomatoes “poison apples.”
President Thomas Jefferson, however, knew that tomatoes were good to eat. He was a learned man. He had been to Paris, where he learned to love the taste of tomatoes. He grew many kinds of tomatoes in his garden. The President taught his cook a way for a cream of tomato soup. This beautiful pink soup was served at the President’s party. The guests thought the soup tasted really good. They never thought their president would serve his honored guests poison apples.
Jefferson never spoke to his honored (忠實(shí)的) guests about the fact.
1.The passage tells us that Jefferson was a President who learned to love the taste of tomatoes .
A.while he was in Paris B.when he was a little boy
C.because his parents told him so D.from books
2. According to the text, _______ made the beautiful pink soup served at the President’s party?
A.the President himself B.a(chǎn) French cook
C.the President’s cook D.the President’s wife
3. From the passage we know all the honored guests invited by Jefferson were .
A.people from other countries B.from France
C.people of his own country D.men only
4.According to the passage, which of the following is NOT true?
A.All of the guests knew the soup that was served at the President’s party was made of tomatoes.
B.All of the guests thought the soup which was prepared by the President’s cook was nice.
C.All of the guests thought the taste of the beautiful pink soup was nice.
D.None of the guests knew that their president would serve his honored guests poison apples
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