Online shoppers would rather receive an offer for a product or service than make their own offer 3 according to a study led by a Michigan State University scholar that has implications for the fast-growing e-commerce industry. The findings may come as a surprise given that shopping online is an anonymous(匿名的）process that seemingly can give consumers more confidence to drive a hard bargain,said Don Conlon ，Professor of Management in MSU’s Broad College of Business.
But the study found that participants who made their own offers were less successful in sealing the deal and ，when they were successful? worried they overpaid Many shoppers found the process of researching an offer to be a hassle. “ Americans are very busy，and it’s less time-consuming to be the one receiving the offer rather than the one proposing the offer  ” Conlon said. u People tend to be happier when they’re in the receiver role. ”
Online spending in the United States is expected to jump 45 percent in the next four years， from數(shù)學公式327 billion in 2017，according to Forrester Research Inc. Nevertheless, researches into this prosperous market remain largely focused on the strategies of companies, rather than those o? shoppers. Conlon’s study is ，obviously, a rare exception.
Conlon got the idea for the study after considering the difference between two popular sites for hotels and airline flights, priceline.com, which takes bids, and hotwire.com ，which provides offers. Using these two models ，Conlon and his fellow researchers conducted a series of experiments with more than 850 people who were charged with booking a fictional hotel room and acquiring a fictional antique car. Not only did participants prefer to receive bids, Conlon said ，but they also secured more deals in that receiver role. Further ，when they had to make the bids ，they were left more mentally taxed and regretful.
From an industry perspective，putting customers in the receiver role may help fill more hotel rooms and airplane seats. “If you’re a business with a lot of products3 ” Conlon said，“you may want to be the one making the offers. ” However, when selling single items, such as an antique car， accepting bids may be a better option since that typically drives up the price, he said

  1. 1.

    What can we learn from Para. 1?

    1. A.
      The result of the study gives customers more confidence
    2. B.
      Scholars aren’t surprised at the findings of the study
    3. C.
      Online shoppers don’t bargain as much as expected
    4. D.
      E-commerce industry drives more hard bargains
  2. 2.

    It can be concluded from Conlon’s experiments that______

    1. A.
      online shopping is time-consuming
    2. B.
      given prices help promote online sales
    3. C.
      online businesses provide a lot of products
    4. D.
      receiving offers makes online shoppers regretful
  3. 3.

    The underlined word “taxed” in Para. 4 probably means______

    1. A.
      burdened
    2. B.
      numbed
    3. C.
      relieved
    4. D.
      challenged
  4. 4.

    The passage is mainly about______

    1. A.
      the big advantages of online shopping
    2. B.
      the rapid development of online shopping
    3. C.
      online shoppers’ preference for taking offers
    4. D.
      online companies strategies to improve service
CBAC
試題分析：這篇文章講的是網(wǎng)絡購物者更喜歡接受價格。但研究人員指出：顧客給出價格可以幫助促進網(wǎng)絡銷售。
1.細節(jié)題：從第一段的句子：Online shoppers would rather receive an offer for a product or service than make their own offer 3可知網(wǎng)上購物的人并不像預料的那樣討價還價。選C
2.推理題：從文章最后一段的句子：when selling single items, such as an antique car， accepting bids may be a better option since that typically drives up the price, he said.
可知顧客給出價格可以幫助促進網(wǎng)絡銷售。選B
3.猜詞題：從并列的形容詞：regretful可知這個單詞是有負擔的，選A
4.主旨題：從第一段的句子：Online shoppers would rather receive an offer for a product or service than make their own offer 3 可知這篇文章講的是網(wǎng)絡購物者更喜歡接受價格。選C
考點：考查日常生活類短文
點評：這篇文章講的是網(wǎng)絡購物者更喜歡接受價格。但研究人員指出：顧客給出價格可以幫助促進網(wǎng)絡銷售。要求考生在仔細審題和研讀選項的基礎(chǔ)之上，到文章中尋找對應的語群，合理推斷，做出選擇。
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  1. 1.

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---What made him so upset?
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  1. 1.

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  1. 1.

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    Which of the followings is NOT true?

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    1. A.
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Dear Mayor,
I would like to draw your attention to the depressing state of the environment in our city. Increased vehicles have made the air polluted. Citizens find it difficult to breathe. Dumping toxic chemicals into the river has polluted the drinking water and ground water.
All of us, as concerned citizens, have discussed these problems in various meetings. We have come up with the following proposals（提議）.
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I would request you to seriously consider our proposals and act accordingly.
Thank you!
Sincerely yours,
A kind-hearted citizen

  1. 1.

    The author wrote this letter in order to ______

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      restricting the movement of vehicles
    4. D.
      banning dumping dangerous chemicals into the river
  3. 3.

    The underlined word “tackle”in the fourth paragraph means“_______”

    1. A.
      put off
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    3. C.
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Like any good mother,when Karen found out that another baby was on the way,she did what she could to help her 3-year-old son,Michael,prepare for a new baby.Day after day,night after night,Michael sang to his mommy’s tummy(肚子).
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The next day—the very next day—the little girl was well enough to go home!

  1. 1.

    Which of the following can be the best title for the passage?

    1. A.
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    3. C.
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  2. 2.

    From Karen’s action in the first paragraph we know that______.

    1. A.
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      mothers often tell their children how to look after their younger brothers or sisters
    3. C.
      it is good for children to learn to sing songs to babies
    4. D.
      it often takes some time for a child to accept his/her newly-born brother or sister
  3. 3.

    When did Michael’s sister go home?

    1. A.
      three days later
    2. B.
      after two weeks
    3. C.
      after  one year
    4. D.
      the very next day
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    Which words can describe Michael?

    1. A.
      Naughty and annoying
    2. B.
      Strong and brave
    3. C.
      Active and careless
    4. D.
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