To understand the marketing concept it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the mass production of goods, and then relied on "persuasive salesmanship" to move as much of
these goods as possible. Such production and selling focuses on the needs of the sellers to produce
goods and then make money by selling them.
Marketing, on the other hand, focuses on the wants of consumers. It beans with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and
dealers first try to find out what the consumer wants to buy and then go about making it available for purchase. Every step -- design, production, distribution, promotion — is made according.
This concept does not mean that consumer satisfaction is given priority (優(yōu)先) over profit in a company. There are always two sides to every business activity — the firm and the customer —and each must be satisfied before trade occurs. Successful businessmen and producers, however, recognize that the surest way to profit is through understanding customers. This concept has been recognized, such as "Have It Your Way," and "You're the Boss." A good example of the importance of satisfying the consumer presented itself in mid-1985, when Coca Cola changed the taste of its drink. The non-acceptance of the new taste by a significant part of the public brought about a quick return to the Classic Coke, which was then marketed along with the new. King Consumer rules!
71. A good knowledge of the difference between marketing and selling leads to       .
A. the mass production of goods
B. a perfect command of salesmanship
C. a basic command of the marketing concept
D. the process of selling goods to earn money
72. Not too long ago, industries focused on        .
A. moving goods to the market
B. the demands of consumers 
C. the selling of new products
D. producing and selling goods
73. The focus of marketing lies in              
A. an understanding of consumer needs
B. the quick movement of goods
C. developing new wants for consumer goods
C. making goods readily available to customers
74. The last sentence of the passage suggests that          
A. the consumer should be allowed to do things in his way
B. the consumer should be treated like a king
C. the consumer should have the final say in selling products
D. the consumer should be advised on what to say
75. What will be discussed in the next paragraph?
A. How to make a profit for a company.
B. How to meet the demands of consumers.
C. How to persuade people into buying goods.
D. How to improve the quality of goods.
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科目：高中英語 來源：不詳 題型：閱讀理解

I began working in journalism(新聞工作) when I was eight.It was my mother’s idea.She wanted me to“make something”of myself,and decided I had better start young if I was to have any chance of keeping up with the competition.
With my load of magazines I headed toward Belleville Avenue.The crowds were there.There were two gas stations on the corner of Belleville and Union.For several hours I made myself highly visible,making sure everyone could see me and the heavy black letters on the bag that said THE SATURDAY EVENING POST.When it was suppertime,I walked back home.
“How many did you sell,my boy?”my mother asked.
“None.”
“Where did you go?”
“The corner of Belleville and Union Avenues.”
“What did you do?”
“Stood on the corner waiting for somebody to buy a Saturday Evening Post.”
“You just stood there?”
“Didn’t sell a single one.”
“My God,Russell!”
Uncle Allen put in,“Well,I’ve decided to take the Post.”I handed him a copy and he paid me a nickel(五分鎳幣).It was the first nickel I earned.
Afterwards my mother taught me how to be a salesman.I would have to ring doorbells,address adults with self-confidence(自信),and persuade them by saying that no one,no matter how poor,could afford to be without the Saturday Evening Post in the home.
One day,I told my mother I’d changed my mind.I didn’t want to make a success in the magazine business.
“If you think you can change your mind like this,”she replied,“you’ll become a good-for-nothing.”She insisted that,as soon as school was over,I should start ringing doorbells,selling magazines.Whenever I said no,she would scold me.
My mother and I had fought this battle almost as long as I could remember.My mother,dissatisfied with my father’s plain workman’s life,determined that I would not grow up like him and his people.But never did she expect that,forty years later,such a successful journalist as me would go back to her husband’s people for true life and love.
小題1:Why did the boy start his job young?
A．He wanted to be famous in the future.
B．The job was quite easy for him.
C．His mother had high hopes for him.
D．The competition for the job was fierce.
小題2:From the dialogue between the boy and his mother,we learn that the mother was _______.
A．excitedB．interested
C．a(chǎn)shamedD．disappointed
小題3:What did the mother do when the boy wanted to give up?
A．She forced him to continue.
B．She punished him.
C．She gave him some money.
D．She changed her plan.
小題4:What does the underlined phrase “this battle”(last paragraph) refer to?
A．The war between the boy’s parents.
B．The arguing between the boy and his mother.
C．The quarrel between the boy and his customers.
D．The fight between the boy and his father.
小題5:What is the text mainly about?
A．The early life of a journalist.
B．The early success of a journalist.
C．The happy childhood of the writer.
D．The important role of the writer in his family.

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科目：高中英語 來源：不詳 題型：完形填空

完形填空（共20小題；每小題1分，滿分20分）
When someone has deeply hurt you, it can be extremely difficult to let go of your anger. But forgiveness is possible—and it can be surprisingly    16    to your physical and    17    health.
“People who always forgive others   18    less depression, anger and stress and more hopefulness,” says Frederic Luskin, Ph.D., the    19    of Forgive for Good. “So it can help    20    on the wear and tear on our organs, reduce the wearing out of the immune（免疫的） system and    21    people to feel more vital.”
So how do you start the forgiveness? Try    22    these steps:
Calm yourself. To defuse your    23   , try a simple stress-management technique. “Take a couple of breaths and think of    24    that gives you pleasure: a   25    scene in nature, someone you love,” Luskin says.
Don’t    26    an apology. “Many times the person who hurt you has no    27    of apologizing,” Luskin says. “They may have wanted to hurt you or they just don’t see things the same    28   . So if you wait for people to apologize you could be waiting a(n)   29    long time.” Keep in mind that forgiveness does not necessarily mean    30    to the person who upsets you.
Take the control away from your offender. Mentally replaying（重播） your    31    gives power to the person who caused you pain. “   32    focusing on your hurt feelings, learn to look for the love, beauty and kindness   33    you,” Luskin says.
Try to see things from the other person’s view. If you empathize（把感情移入） with that person, you may    34    that he or she was acting out of ignorance, fear—even love.
Recognize the benefits of forgiveness. Research has shown that people who always forgive others will get more energy, better    35    and better sleep.
Don’t forget to forgive yourself.“For some people, forgiving themselves is the biggest challenge,” Luskin says. But it can rob you of your self-confidence if you don’t do it.”
16. A. beneficial                 B. harmful                  C. helpless                 D. suitable
17. A. chemical                  B. wealthy                 C. technical               D. mental
18. A. own                           B. show                     C. direct                     D. prove 
19. A. author                      B. owner                    C. professor             D. publisher
20. A. protect                     B. save                      C. wait                        D. depend
21. A. have                          B. wish                        C. make                      D. allow
22. A. coping                      B. turning                   C. following              D. accepting
23. A. sadness                   B. anger                             C. hunger                   D. energy
24. A. something               B. anything                C. nothing                  D. everything
25. A. thoughtful               B. dull                          C. beautiful              D. still
26. A. call for                      B. hunt for                 C. long for                  D. wait for
27. A. invention                 B. invitation               C. intention              D. attention
28. A. way                          B. means                    C. method                     D. approach
29. A. helpfully                   B. carefully                 C. patiently                D. awfully 
30. A. giving in                  B. giving away C. giving up                D. giving out
31. A. wound                      B. hurt                       C. cut                          D. damage
32. A. Because of              B. Despite of             C. Instead of             D. In search of
33. A. around                     B. above                     C. beneath               D. below
34. A. tell                   B. realize                  C. see                            D. recognize
35. A. housing           B. appearance          C. figure                     D. appetite

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科目：高中英語 來源：不詳 題型：閱讀理解

Games originally are entertainment. Contemporary games are very realistic and for this reason they are a source of great experience for the player and develop the imagination. Games are entertainment and even more than that. The statistics （統(tǒng)計） of the New York University led by Green claim that the player preferring active games get improvement of some types of brain activity. In particular, game players deal with problems of simultaneously （同時地） tracking several moving objects at the average level of 30% better than people who do not play active computer video games. The “gaming” violent experience may not be the cause of violent behavior in reality. None of the playing experience will become the priority in making important decisions concerning problems in real life. A game is an abstraction （虛擬物）. A player gets abstract tasks and acts according to abstract rules.
Games are also the possibility to be however a person wants to he and to rest from the outside world for some time. But what if a person gets so much excited with the game scenes that he becomes violent in reality? Then, it proves that the games cause people to become violent in reality. But a psychologically healthy person will never confuse these two different worlds. A game is virtual world with visual images very similar to human. These images represent by themselves nothing but playing obstacles （障礙）. A game may potentially give the opportunity to “destroy the obstacles” that may not be destroyed according to the rules but it is more about personal choice whether to do it or not. This leads us to the conclusion that violence is not a consequence but the cause. People who are originally trended to violence may get into a temper by games and perform violence in the “real world”. But in this case violence in games is a simple justification （理由） of the violent nature of the player.
49．The passage is          .
A．a(chǎn) story                                            B．a(chǎn) descriptive writing
C．a(chǎn)n argumentative writing          D．a(chǎn) scientific essay
50．In the first paragraph the author used the statistics to prove that         .
A．games can provide experience for the players
B．games can help develop player’s imagination
C．games can cause violent behavior
D．game are more than entertainment
51．What is the author’s attitude towards the “computer games”?[
A．“Violent games” can lead to the performance of violence in the real world.
B．Violence is not a consequence of the “computer games” but the cause.
C．Games are just entertainment and nothing more.
D．The virtual world and the real world are just the same.
52．The best title for this passage is         .
A．Violent games cause violence   B．Games: good or bad?
C．The cause of violence         D．The consequence of games

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科目：高中英語 來源：不詳 題型：閱讀理解


第三節(jié)：閱讀理解（40分）
第一節(jié)：閱讀下列短文，從每題所給的四個選項（A、B、C和D）中，選出最佳選項。
How Americans Began to Eat Tomatoes
People have strange ideas about food. For example, the tomato is a kind of very delicious vegetable. It is one of useful plants that can be prepared in many ways. It has rich nutrition and vitamin in it. But in the 18th century, Americans never ate tomatoes. They grew them in their gardens because tomato plants are so pretty. But they thought the vegetable was poisonous (有毒的). They called tomatoes “poison apples.”
President Thomas Jefferson, however, knew that tomatoes were good to eat. He was a learned man. He had been to Paris, where he learned to love the taste of tomatoes. He grew many kinds of tomatoes in his garden. The President taught his cook a way for a cream of tomato soup. This beautiful pink soup was served at the President’s party. The guests thought the soup tasted really good. They never thought their president would serve his honored guests poison apples. Jefferson never spoke to his honored (忠實的) guests about the fact.
56. After you read the passage, which of the following do you think is true?
A. Americans never ate tomatoes after they began to plant them.
B. Americans didn’t eat tomatoes before 19th century.
C. Even now Americans don’t eat tomatoes.
D. In the 18th century Americans ate a lot of tomatoes.
57. The passage tells us that Jefferson was a President who learned to love the taste of tomatoes________.
A. while he was in Paris                                        B. when he was a little boy 
C. because his parents told him so                           D. from books
58. According to the text, _______ made the beautiful pink soup served at the President’s party?
A. the President himself     B. a French cook       
C. the President’s cook      D. the President’s wife
59. From the passage we know all the honored guests invited by Jefferson were________.
A. people from other countries   B. from France  
C. people of his own country     D. men only
60. According to the passage, which of the following is NOT true?
A. All of the guests knew the soup that was served at the President’s party was made of tomatoes.
B. All of the guests thought the soup which was prepared by the President’s cook was nice.
C. All of the guests thought the taste of the beautiful pink soup was nice.
D. None of the guests knew that their president would serve his honored guests poison apples.

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科目：高中英語 來源：不詳 題型：閱讀理解

Have you experienced the 2009’s Oscar best movie called Slum-dog Millionaire (《貧民富翁》)?   
This film is about a poor Indian boy from the slums (貧民窟), Jamal, who ends up winning the grand prize in a show— “Who Wants to be a Millionaire?” The night before he answers the prize-winning questions, Jamal is arrested by the police and hurt severely. They don't believe a slumdog like Jamal can answer seven questions correctly and possibly win 20 million rupees. But, as the movie unfolds, Jamal let out the secret how he found the answers to each of the questions. Viewers also learn about Jamal's childhood, his selfish older brother Salim, and his childhood love, Latika.   
The movie's point, however, is not just to tell a typical story of an underdog (弱者) who becomes a hero. The director also uses Slum-Dog Millionaire to give viewers a taste of India. The movie begins in Jamal's childhood home in the slums of India. The place where he and his family lived reminds one of the hutong that used to make up a large part of old Beijing. Jamal and his brother grow and travel across India, meanwhile surviving as slum-dogs and cheats, and India ages with them. By the time Jamal is 17 or 18, his old home has been replaced by a giant financial center. Jamal and Salim take a moment to recall about their old lives, as they stand high up in a tall building that is still under construction. That view from above reminded me of a similar view I had just two years ago in China: I was standing there in the living room of a family friend's modern apartment, looking out through a window, down to some shacks (簡陋的房屋) below, just next to the building complex. It was amazing how riches and poverty could live so close together.   
The thing that was most appealing about the movie, to me and my Indian friends, was how we could understand the story presented in the movie. More important than the story was the window on the social and economic situations in Asia that it provided.
60．Viewers can learn from the movie EXCEPT __________.
A．Jamal’s childhood and his bitter experience of wandering across the country
B．the rapid social changes and economic development in India
C．the poor life of people in the slums against the development of cities in India
D．the secret of becoming a millionaire through personal struggle
61．Why does the movie appeal to the writer?
A．It’s a typical story of the underdog who becomes a hero, which she admires most.
B．It’s an Oscar best movie that helps her understand the human nature.
C．It has an exciting and complicated plot that attracts her very much.
D．It reminds her of her experience in China and helps know about other Asian countries.
62．The writer wrote the passage to____________.
A．introduce a movie to readers and share her views about it.
B．persuade more viewers to go to the cinema to see the movie.
C．express her enthusiasm towards Asia and its culture.
D．reveal the true social reality in most developing countries.

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科目：高中英語 來源：不詳 題型：閱讀理解

The following symbols have appeared on clothes labels for four decades, each one chosen by international experts for its simplicity and clarity.
Yet for most people, washing instructions might as well be written in Martian.
According to a new poll, nine in ten people are unable to decipher common symbols used on clothes labels. Even those who have mastered the difference between a wool and a synthetics（化學合成物）wash admit being baffled by the confusing array（排列）of boxes, circles and crosses used to give advice about drying and bleaching（漂白）.
The findings come from a poll of 2,000 people carried out by YouGov for Morphy Richards. A third of people surveyed said that they recognized none of the several symbols shown, while the only symbol recognized by more than half of people was the iron with a single dot. Around 70 per cent knew it meant "iron on a low heat". Just 10 per cent sign knew the sign for "do not dry clean", while only 12 per cent were familiar with "drip dry only".
Despite the sexual revolution, women are still more knowledgeable than men. Awareness was highest among 18 to 29-year-old women---for whom taking care of clothes is clearly important.
Chris Lever, from Morphy Richards, said: "Clothes Care symbols are a unique language, clearly a language that few people in the UK have taken the time to learn."
"Learning the basics such as which icon represents tumble dry and which represents normal wash would go a long way to getting the best out of clothes."
The Home Laundering Consultative Council said it was not surprised to learn that people were unfamiliar with them.
"It's disappointing that there is a lack of recognition, but it's a story that's repeated time and time again," said a spokesman, Adam Mansell. "We are a small organization and we don't have a big budget."
①
②
③
④
⑤
60. Women know more about these common symbols than men, because _________.
A. women have the gift of recognizing these symbols by nature
B. women pay more attention to taking care of clothes in their daily life
C. women have much time to know about these symbols
D. women take advantage of the sexual revolution
61. Which of the following can be recognized by the majority of people?
                       
A              B                 C              D
62. Which of the following statements is NOT correct?
A. Washing clothes is damaging them if we don’t know about some symbols used on clothes labels.
B. Washing clothes is also a cultured knowledge.
C. More and more people devote much time to studying these symbols used on clothes labels.
D. Clothes Care symbols are a unique language, which few people spend time to learn.

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科目：高中英語 來源：不詳 題型：閱讀理解

On an island there are exactly seven towns: T, U, V, W, X, Y and Z. All existing and planned roads on the island are two-way and run perfectly straight between one town and the next. All distances(距離；路程) by road are distances the main square of one town to the main square of another town. U is the same distance by road from T, V and W as Y is from X and Z. The following are of the now existing roads on the islands.
Road 1 goes from T to V via (經(jīng)由) U.
Road 2 goes directly from U to W.
The triangle (三角形) road goes from X to Y, from Y on to Z, and from Z back to X. Any main square reached by two roads is an interchange (立交橋) between them, and there are no other interchanges between roads.
68. Which of the following sketches is correct?
A.     W                     B.        U
                                        
T   U    V                       W   V   T
C.   T   U    V    W         D.       T    W    V
U
69. Draw a sketch of the Triangle Road. Which of the following sketches is correct?
A.        Z                     B.     Y      X
     Y                                 
Z
X                          
C.   X     Z                      D.    Y     Z   
        
Y                                   X
70. Which of the following is a town from exactly two other towns can be reached by road?
A. T           B. X          C. V         D. W

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科目：高中英語 來源：不詳 題型：閱讀理解

    Every day we go to school and listen to the teacher, and the teacher will ask us some questions. Sometimes, the classmates will ask for your opinions of the work of the class. When you are telling others in the class what you have found out about these topics, remember that they must be able to hear what you are saying. You are not taking part in a family conversation or having a chat with friends— they will remain silent, waiting to hear what you have to say. In the class, you must speak so that they can hear you—loudly enough and clearly enough but without trying to shout or appearing to force yourself.
Remember, too, that it is the same if you are called to an interview whether it is with a professor of your school or a government official who might meet you. The person you are seeing will try to put you at your ease (not worried) but the situation is somewhat different from that of an ordinary conversation. You must take special care that you can be heard.
41. Usually, when you speak to the class, the class is____________.
16．noisy   B. quiet    C. having a rest    D. serious
42. The situation in the class is _____than in your house.
A.not very different from   B. sometimes the same as
C. sometimes not different from  D. not the same as
43. If you are having a conversation with an official, the most important thing for you     is _________.
A. to show your ability              B. to be very gentle
C. to make sure that you can be heard  D. to put the official at ease
44. The main idea of the passage is _________.
A.that we should not talk in different ways in different situations
17．that we must speak loudly to make ourselves heard when stating our opinions in serious situations
18．that we must keep silent at any time
19．that we must talk with the class

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