The rise of multinational corporations (跨國公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
  Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
  Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相對應(yīng)的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
小題1:Compared with the American PR personnel, what is/are an advantage(s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.
小題2:What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991.
B.Other countries have increased their efforts in public relations.
C.On the global scale, cultural differences have significantly shrunk.
D.The British companies are becoming especially sophisticated and creative in public relations.
小題3:It could be inferred that the author of the passage is______.
A.a(chǎn)n AmericanB.a(chǎn) Briton
C.Ted TurnerD.a(chǎn)n Asian
小題4:The underlined word “provincial” in paragraph 3 could possibly mean “     ”.
A.strict in thinkingB.like people from rural areas
C.limited in outlook D.interested in geographical knowledge
小題1:D
小題2:B
小題3:A
小題4:C

小題1:從文章第三段的內(nèi)容看出是A.B.都對,選D, They tend to be more internationally minded“他們往往有國際化的思維”They speak more and better foreign languages.“他們說更多更好的語言”。
小題2:從第二段的: since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries.看出美國公共關(guān)系的下降導(dǎo)致其它國家增加了努力。選B。
小題3:從文章出現(xiàn)的abroad ,Overseas,這樣的詞看出作者是美國人。選A
小題4:從后面的句子:take more of an interest in local affairs,對當(dāng)?shù)厥聵I(yè)更感興趣,說明選C。“地方的”。
練習(xí)冊系列答案
相關(guān)習(xí)題

科目:高中英語 來源:不詳 題型:閱讀理解

Do you like sitting on the edge of your seat? How about falling off it laughing? If so, "Rush Hour 1" is the perfect movie for you. Although it didn’t get the best reviews, it is perfect for those who like a good comedy.

Just as in the first "Rush Hour," Inspector Lee (Jackie Chan) and LAPD Detective James Carter (Chris Tucker) are partners. This time, they are on vacation in China and Carter is looking for a good time, but they are on the job again when a bombing at the American Embassy kills two customs agents. Lee and Carter go to look for a suspect named Ricky Tan. For Lee this is a serious case because Tan killed his father. Will Carter and Lee be able to capture Tan?
Another reason to see this movie perhaps is for the thrilling action, which includes karate fights with Jackie Chan. One of my favorite scenes shows Carter and Lee in a massage parlor (店堂) when everything goes crazy.
"Rush Hour 2" is, of course, really funny with Chris Tucker in the lead role. Chan and Tucker have many clever jokes and remarks. Some of the jokes aren’t enjoyed by the critics, but most will find them entertaining.
With no doubt, the movie was great. I was filled with anxiety about what was going to happen next. Many critics say that sequels (續(xù)集) are not as good as the original but this one is great. I especially enjoyed it because the special effects are minimal so everything looks as though it actually happened. The lighting effect is great as well as the sound.
So, if you are looking for a great action movie that leaves you at the edge of your seat and makes you laugh quite a bit, you should rush to see “Rush Hour 2.”
小題1:According to the author, "Rush Hour 2" is a perfect movie particularly ______.
A.full of special effects
B.with the best actors
C.full of humors
D.with great lights
小題2:In "Rush Hour 2”, the two leading roles are on duty again because ______.
A.their vocation in China is limited to a short term
B.inspector Lee doesn’t want to have a good time
C.the American Embassy in China was attacked
D.a(chǎn) suspect named Ricky Tan killed Lee’s father
小題3:In Rush Hour series, the following are usually included EXCEPT _____.
A.thrilling actionsB.maximal special effects
C.karate fightsD.clever jokes and remarks
小題4:If "Rush Hour 3" is shot, what kind of the movie will it be? ______.
A.Stage tragedyB.Action movie
C.Soap operaD.Situational comedy

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解


Many businesses today use conferences as a means of discussing new plans of the company. As people are paying more attention to the environment and green problems, more businesses are looking for ways to reduce their negative effect on the environment. Many businesses do this by using Web conferencing.
Web conferencing is a technology that allows people to communicate more effectively over the Internet. It’s an easy way of hosting and attending conferences without having to leave the office. Each of the people involved in a Web conference will be posted an invitation to the conference with the time and date of the Web conference on it. When the conference is ready to begin, all participants (參與者) must sit at their computers and they will be connected over the Internet.
With Web conferencing all participants attend conference from the comfort of their own desks. Obviously, in doing this no fuel is used in traveling to and from a conference, and less work is taken up in attending a conference.
Any material to be used during Web conference is simply e-mailed to all the participants before the conference. Participants can then either choose to print material or read it on screen. This not only saves paper but also greatly reduces mailing costs for the business.
As a conference hall or business center isn’t being used, it means that the only power that is used is the power that is used by the participants’ personal computers. Similarly, conference organizers don’t have to arrange for food or overnight accommodation. All this means that less energy is used.
Often in business some companies actively choose to do business with other companies that do many things to reduce their negative impact on the environment. And Web conferencing helps you show other businesses that you are willing to work hard for the green cause.
小題1:What is the passage mainly about?
A.Ways of protecting the environment
B.Green benefits of Web conferencing
C.Ways of hosting a Web conference
D.Impact of Web conferencing on costs
小題2:According to paragraph 1, many companies use Web conferencing because they ______.
A.a(chǎn)re interested in using any new technology.
B.believe that Web conferencing is more convenient.
C.want to do something to protect the environment .
D.haven’t enough money to hold a traditional conference.
小題3:The participants of a Web conference _____.
A.will be e-mailed an invitation before the conference.
B.a(chǎn)re required to sit in an office together.
C.will receive many paper materials.
D.must have access to the Internet.
小題4:Which of the following words best describes the author’s opinion about a Web conference?
A.UselessB.Environmentally friendly
C.InconvenientD.Money-consuming

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解


A trip with your family and friends to Disney World can be one of the best vacations of your life. When you decide to travel to this destination, you can be sure in the knowledge that you are going to have a great time.
Many travelers may be worried about the exorbitant amount of money that one has to pay for a comfortable and fun trip to Disney World. We all want to give our family and children the best time since it may only be a once in a lifetime vacation. However it would not be wise to end up in debt over a week-long stay in Disney World. A few handy tips and a little planning can make a lot of difference and can reduce some of your financial (經(jīng)濟(jì)上的) worries.
You need to start planning for a vacation to Disney World well in advance. The first step is deciding what time of year you wish to visit it. The peak seasons of the year will be costly for the accommodations (膳宿) whether you are staying within or outside the theme park. Staying outside the resort is a choice that may save you a large amount of money if you plan to stay for a week or two. Also, there are plenty of budget (價格低廉的) hotels outside Disney World that offer cheap and pleasant accommodations with shuttle services. Another money saving tip is to buy food ahead of time. If you have most of your meals at your hotel or at cheaper restaurants, it will save you a lot of money. You can try not to buy food in and around Disney World. Carrying food and beverages and enough cold water would help you reduce the cost, too.
小題1:The first paragraph mainly tells us that ______.
A.a(chǎn) trip to Disney World must be the best vacation of your life
B.you are sure to have a good time by visiting Disney World
C.when you decide to travel to Disney World, you should bring your family and friends with you
D.you can get rich knowledge during your travel to Disney World
小題2:The underlined word “exorbitant” in Paragraph 2 probably means “______”.
A.too lowB.too high
C.too expensive D.too small
小題3:Why do you need to start planning for a vacation to Disney World well in advance?
A.You can get more information about Disney World ahead of time.
B.You can make it more economical to travel to Disney World.
C.You can spend longer time traveling in Disney World.
D.You can receive a warm welcome in Disney World.
小題4:How can you save money if you visit Disney World according to the passage?
A.By going there in the peak seasons.
B.By staying outside the resort for a week or two.
C.By buying food ahead of time in Disney World.
D.By carrying enough food and drinks.

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Cultural rules determine every aspect of food consumption. Who eats together defines social units. For example, in some societies, the nuclear family is the unit that regularly eats together. The anthropologist Mary Douglas has pointed out that, for the English, the kind of meal and the kind of food that is served relate to the kinds of social links between people who are eating together. She distinguishes between regular meals, Sunday meals when relatives may come, and cocktail parties for relatives and friends. The food served symbolizes the occasion and reflects who is present. For example, only snacks are served at a cocktail party. It would be inappropriate to serve a steak or hamburgers. The distinctions among cocktails, regular meals, and special dinners mark the social boundaries between those guests who are invited for drinks, those who are invited to dinner, and those who come to a family meal. In this example, the type of food symbolizes the category of guest and with whom it is eaten.
In some New Guinea societies, the nuclear family is not the unit that eats together. The men take their meals in a men’s house, separately from their wives and children. Women prepare and eat their food in their own houses and take the husband’s portion to the men’s house. The women eat with their children in their own houses. This pattern is also widespread among Near Eastern societies.
Eating is a metaphor that is sometimes used to signify marriage. In many New Guinea societies, like that of the Lese on the island of New Ireland in the Pacific and that of the Trobriand Islanders, marriage is symbolized by the couple’s eating together for the first time. Eating symbolizes their new status as a married couple. In U.S. society, it is just the reverse. A couple may go out to dinner on a first date.
Other cultural rules have to do with taboos against eating certain things. In some societies, members of a family group, arc not allowed to eat the animal or bird that is their ancestor. Since they believe themselves to be children of that ancestor, it would be like eating that ancestor or eating themselves.
There is also an association between food prohibitions and rank, which is found in its most extreme form in the caste (social class) system of India. A caste system consists of ranked groups, each with a different economic specialization. In India, there is an association between caste and the idea of pollution. Members of highly ranked groups can be polluted by coming into contact with the bodily secretions, particularly saliva(唾液),of individuals of lower-ranked castes. Because of the fear of pollution, Brahmans and other high-ranked individuals will not share food with, not eat from the same plate as, not even accept food from an individual or from a low-ranking class.
小題1:According to the passage, who will NOT eat together?
A.The English during regular meals.
B.Americans on their first date.
C.Men and women in Near Eastern societies.
D.Newly-married people on the island of New Ireland.
小題2:In Paragraph 4, the underlined word "taboos" means _____________.
A.favorsB.prohibitionsC.hatredD.gossips
小題3:According to the passage, eating together indicates all the following EXCEPT         .
A.the type of foodB.social relations.
C.marital statusD.family ties.
小題4:What is the main idea of the passage?
A.Different kinds of food in western countries.
B. Relations between food and social units.
C. Symbolic meanings of different kinds of food.
D.Food consumption in different cultures.

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

English is a very interesting language. It has borrowed words from many other languages. Immigrants(移民) coming into the United States have contributed many words to the language, which have kept their original pronunciation. “Coolie” and “kowtow” were taken from the Chinese language, “kamikaze from the Japanese, “shampoo” from India, “blitz” from German, “amigo” and “Los Angeles” from Spanish and so on.
Many students have studied English for years, some as many as eight. However, some students still have difficulty in speaking fluent English. Some know many words but are unable to discern them when native speakers use them. In our Oral English classes we will focus on speaking and listening to native English speakers. For this reason, because we are trying to train your ears to hear English and your mouths to speak intelligible (易理解的) English, we will have a rule that ONLY ENGLISH will be spoken in our English classes. Anyone speaking Chinese in class will be required to pay a fine in order to encourage the speaking and understanding of English. If teachers enter a classroom and discover that anyone is speaking Chinese, they will require everyone in the room to pay the fine. It is everyone’s job to enforce the English-Only rule. It is for your benefit. It is because we want to accustom (使習(xí)慣于) your ears to hearing English.
Other subjects may be learned solely from books but the only way to learn a foreign language is to SPEAK IT! Students are often nervous about speaking in class at first but we hope to make the classes fun, so you will forget your nervousness and learn to speak out. Enjoy your classes.
小題1:The first paragraph is mainly about________.
A.the difficulty of learning English.B.how interesting and various English is
C.different words in different languagesD.the immigrants’ contributions to America
小題2:The underlined word “discern” in Para 2 can be replaced by___________.
A.understandB.noticeC.hearD.speak
小題3:In the author’s opinion , the only way to learn a language well is to__________.
A.listen to it on the radioB.learn it from booksC.play games with itD.speak it often
小題4:The article is probably aimed at________.
A.Japanese studentsB.German studentsC.Chinese studentsD.Indian students

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

Ideas about polite behavior are different from one culture to another.Some societies, such as America and Australia, for example, are mobile and very open.People here change jobs and move house quite often.As a result, they have a lot of relationships that often last only a short time, and they need to get to know people quickly.So it’s normal to have friendly conversations with people that they have just met, and you can talk about things that other cultures would regard as personal.
On the other hand there are more crowded and less mobile societies where long – term relationships are more important.A Malaysian or Mexican business person, for example, will want to get to know you very well before he or she feels happy to start business.But when you do get to know each other, the relationship becomes much deeper than it would in a mobile society.
To Americans, both Europeans and Asians seem cool and formal at first.On the other hand, as a passenger from a less mobile society puts it, it’s no fun spending several hours next to a stranger who wants to tell you all about his or her life and asks you all sorts of questions that you don’t want to answer.
Cross-cultural differences aren’t just a problem for travelers, but also for the flights that carry them.All flights want to provide the best service, but ideas about good service are different from place to place.This can be seen most clearly in the way that problems are dealt with.
Some societies have ‘universalistic’ cultures.These societies strongly respect rules, and they treat every person and situation in basically the same way.
‘Particularistic’ societies, on the other hand, also have rules, but they are less important than the society’s unwritten ideas about what is right or wrong for a particular situation or a particular person.So the normal rules are changed to fit the needs of the situation or the importance of the person.
This difference can cause problems.A traveler from a particularistic society, India, is checking in for a flight in Germany, a country which has a universalistic culture.The Indian traveler has two much luggage, but he explains that he has been away from home for a long time and the suitcases are full of presents for his family.He expects that the check – in official will understand his problem and will change the rules for him.The check – in official explains that if he was allowed to have too much luggage, it wouldn’t be fair to the other passengers.But the traveler thinks this is unfair, because the other passengers don’t have his problem.
小題1:Often moving from one place to another makes people like Americans and Australians _____.
A.like traveling betterB.easy to communicate with
C.difficult to make real friendsD.have a long–term relationship with their neighbors
小題2:People like Malaysians prefer to associate with those  _________.
A.who will tell them everything of their own
B.who want to do business with them
C.they know quite well
D.who are good at talking
小題3:A person from a less mobile society will feel it _______ when a stranger keeps talking to him or her, and asking him or her questions.
A.boringB.friendlyC.normalD.rough
小題4:The writer of the passage thinks that the Indian and the German have different ideas about rules because of different _______.
A.interestsB.habits and customsC.culturesD.ways of life

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

When someone says, “Well, I guess I’ll have to face the music”, it doesn’t mean that he is planning to go to hear a singer or attend a concert. It is something far less unhappy than you are called in by your leader to explain why you did this and that or why you did not do this or that.
At some time or another, every one of us has to “face the music”, especially (尤其) as children. We can all remember father?s angry words “I want to talk to you”. And only because we did not listen to him. What a bad thing it was!
In the middle or at the end of every term, we students have to “face the music”. The result of the exam will decide whether we will face the music or not. If...that means parents cold faces and contempt (輕視) of the teachers and classmates.
“To face the music” is well known to every American, young or old. It is at least 100 years old. It really means that you have to do something, no matter (無論) how terrible the whole thing might be, because you know you have no choice.
小題1:“To face the music"means “to____ ”.
A.do something that we don’t like toB.go to the theatre
C.go to the music showD.do something that we want to
小題2:In the third paragraph, “If...”really means “If____ ”.
A.we don’t do a good jobB.we get an“A” in the exam
C.the exam is easyD.the exam is difficult
小題3:Which of the following is NOT true according to the passage?
A.“To face the music” is well known in the United States.
B.“To face the music” has a history of more than 100 years.
C.The young Americans know what “to face the music” means.
D.Only the old in the United States know the meaning of“to face the music”.

查看答案和解析>>

科目:高中英語 來源:不詳 題型:閱讀理解

On Halloween Night, children go trick-treating in their neighborhoods. Dressed up as ghosts, skeleton devils, and various other characters, children knock on doors to collect their treats. Seldom do they actually perform a “trick”.
It is thought that trick-or-treating comes from an old English custom. On All Souls Day, poor people went begging and promised to say prayers in exchange for food. Apple bobbing, still a favorite Halloween game, was originally an ancient ceremony honoring the harvest time.
A jack-o’-lantern is placed on porches and windows to tell children that treats are available. The legend was that a man named Jack could enter heaven because he played tricks on the devil. As punishment, he had to wander the earth carrying a lantern waiting to be judged fit to get into heaven.
People believed that Halloween marked the connection between the world of the living and the world of the dead. This meant that ghosts would roam the earth on this night. Some believed that these ghosts would go back to the homes they lived in before they died.
Thankfully, Halloween is an amusing night when children can dress up and get a bag full of candy. We don’t have to worry about ghosts. Or do we?
小題1:Apple bobbing was an ancient ceremony held originally to ____.
A.honor the harvest timeB.honor the dead
C.honor the livingD.play a trick on each other
小題2:The underlined word “roam” is close in meaning to ____.
A.come backB.placeC.collectD.walk around
小題3:Which of the following is not true?
A. On Halloween Night, children often dress up as ghosts.
B. On Halloween Night, children often perform tricks.
C,. Trick-or-treating comes from an old English custom.
D. Children can get a lot of candy on Halloween Night.
小題4:According to the passage, Halloween is a(n) ____ festival.
A.sadB.badC.interestingD.boring

查看答案和解析>>

同步練習(xí)冊答案