Market analysts in the United States have recently been quoted as saying that the biggest threat to the luxury (奢侈品) industry in the US is the tech industry. This is according to an article by fellow journalist Ashley Lutz. Her suggestion is sound. The main idea of her article is that products from Tiffany & Co. find their biggest competition not from other luxury brands but from companies like Apple. Lutz points out that luxury products are often only for “show,” while the attraction behind tech products is functionality.
You find few people in the United States today willing to purchase luxury goods at full price. It didn’t use to be that way. Luxury goods used to be actually exclusive. That meant you needed to travel to the right store to purchase them, and you didn’t even have the option of getting a deal.
Today, no one wants to pay full price for luxury goods. People have the unfortunate belief that fakes (贗品) somehow are equal to originals, and if you can’t get a deal on eBay, Amazon, or in an outlet store, purchasing a luxury product probably isn’t worth it. Luxury brands struggle to remain high-end (高檔的) images despite the reality that the American consumer is motivated much more by discounts than they are by brand names or image.
Yet people stand in line to pay full price for a new product from Apple and crowds gather to hear about a new smart phone. While electronics are updating every day, people are purchasing technology at full prices much more than they are purchasing luxury goods. What are high-tech makers doing right that luxury makers are pitifully failing at?
Carefully looking at the situation, it would appear as if the Internet didn’t hurt the luxury industry, expectation from the consumers did. What people want these days more than anything is stuff that does something. They want cars that drive, shoes that are comfortable, games that are fun to play, screens that are beautiful to look at, tools that are useful, and entertainment that is entertaining. Little of that fits into what the luxury industry has typically offered with its status, image, and fine materials. The sad reality is that luxury products aren’t that luxury any more.
小題1:What does this passage mainly talk about?
A.Nobody likes luxury goods any more.
B.Luxury goods are of poor quality nowadays.
C.Tech products become the new “l(fā)uxury goods”.
D.Iphones have taken the place of luxury products.
小題2:The underlined word “exclusive” in paragraph 2 means _______.
A.unique and with no bargainB.low in price
C.hard to findD.easy to sell
小題3:From paragraph 3 we can know that _______.
A.people have found that some luxury goods are fakes
B.people can buy luxury goods at a low price on eBay
C.luxury brands will give up high-end images
D.consumers prefer brand names to discounts
小題4:What do people pay most attention to nowadays?
A.The Internet service.B.The images of luxuries.
C.The function of products.D.The expectation from the consumers.

小題1:C
小題2:A
小題3:B
小題4:C

試題分析:文章大意:美國奢侈品行業(yè)所面臨的威脅。其最大威脅來自美國的高科技行業(yè)。并分析了個中原因。
小題1:C 主旨大意題。根據(jù)第一段的闡述:“據(jù)稱美國的市場分析人士最近表示美國奢侈品行業(yè)面臨的最大威脅來自美國的高科技行業(yè)。消息來自一位記者同行阿什麗·魯茲Ashley Lutz的文章她的報道非?尚旁撐恼碌囊c在于蒂芙尼公司Tiffany Co發(fā)現(xiàn)其產(chǎn)品的最大競爭者并非其他奢侈品牌而是蘋果這樣的公司。魯茲指出奢侈品經(jīng)常僅用于炫耀而科技產(chǎn)品背后的吸引力在于它的功能性”我們可以得到答案。
小題2:A 詞義猜測題。上文說“在美國你會發(fā)現(xiàn)很少有人愿意出全價購買奢侈品了”說明“奢侈品在過去是一種獨特的不打折(不討價還價)的商品”。
小題3:B推理判斷題。從本段中“如果你不能在e電子港灣(eBay)、亞馬遜或一家打折店里買到折價商品而去購買奢侈品,這可能會被認為是非常不值的。”可以推斷“人們可以在e電子港灣以打折的價格即低價買到奢侈品”。
小題4:C 推理判斷題。根據(jù)最后一段“審視這一情況時,看起來傷害奢侈品行業(yè)的好像不是互聯(lián)網(wǎng),而是消費者的預期。人們眼下最想要的是具有某些功用的東西。他們想要好開的汽車、舒適的鞋、有趣的游戲畫質(zhì)、出眾的屏幕、實用的工具以及精彩的娛樂。這些訴求基本上與奢侈品行業(yè)傳統(tǒng)上提供的產(chǎn)品及其看重的身份形象和精良材質(zhì)不搭邊。一個悲慘的現(xiàn)實是奢侈品不再那么奢侈了。”我們可以推斷答案。
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The course is taught for three periods a week. Despite the happy subject, the pupils themselves insist it is no laughing matter.
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The message is that self-esteem (自尊) improves   48  too.
Research by the school shows it is not the first to start happiness classes and they also exist at some US universities, but are mainly based on positive thinking, using   49  from studies of depression.
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B.public college costs will increase by 51% in the next ten years
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D.saving can help deal with the rising cost of college education
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Multitasking
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New genetic analysis has revealed that many Amazon tree species are likely to survive human-made climate warming in the coming century, contrary to previous findings that temperature increases would cause them to die out. A study,   1  in the latest edition of Ecology and Evolution, reveals the   2  age of some Amazonian tree species -- more than 8 million years -- and   3  shows that they have survived previous periods as warm as many of the global warming imagined periods   4  for the year 2100.
The authors write that, having survived warm periods in the past, the trees will   5  survive future warming, provided there are no other major environmental changes.   6  extreme droughts and forest fires will impact Amazonia as temperatures   7 , the trees will stand the direct impact of higher temperatures. The authors   8  that as well as reducing greenhouse gas emissions to minimize the risk of drought and fire, conservation policy should remain   9  on preventing deforestation(采伐森林)for agriculture and mining.
The study disagrees with other recent researches which predicted tree species’ extinctions   10  relatively small increases in global average air temperatures.
Study co-author Dr Simon Lewis (UCL Geography) said the   11  were good news for Amazon tree species, but warned that drought and over-exploitation of the forest remained major   12  to the Amazon’s future.
Dr Lewis said: “The past cannot be compared directly with the future. while tree species seem likely to   13  higher air temperatures than today, the Amazon forest is being transformed for agriculture and   14 , and what remains is being degraded by logging, and increasingly split up by fields and roads.
“Species will not move as freely in today’s Amazon as they did in previous warm periods, when there was no human   15 . Similarly, today’s climate change is extremely fast, making comparisons with slower changes in the past   16 .”
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A.considerB.decideC.guaranteeD.recommend
小題9:
A.basedB.builtC.focusedD.made
小題10:
A.in relation toB.in response toC.in reply toD.in reference to
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A.findingsB.thoughtsC.inventionsD.writings
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A.threatsB.disadvantagesC.embarrassmentsD.instructions
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A.a(chǎn)cceptB.tolerateC.permitD.Require
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A.farmingB.plantingC.cateringD.mining
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A.powerB.influenceC.desireD.violence
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A.difficultB.clear C.easyD.important
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A.beliefB.directionC.understandingD.suggestion
小題18:
A.doubtB.concludeC.calculateD.prefer
小題19:
A.thoughtB.guidanceC.protectionD.a(chǎn)ction
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