Question

閱讀理解

　　Money spent on advertising is money spent as well as any I know of．It serves directly to assist a rapid distribution of goods at reasonable prices，there by establishing a firm home market and so making it possible to provide for export at competitive prices．By drawing attention to new ideas it helps enormously to raise standards of living．By helping to increase demand it ensures an increased need for labor，and therefore an effective way to fight unem-ployment．It lowers the costs of many services ：without advertisements your daily newspaper would cost four times as much，he price of your television license would need to be doubled，and travel by bus or tube would cost more．

　　And perhaps most important of all，advertising provides a guarantee of reasonable value in the products and services you buy．Apart from the fact that twenty-seven Acts of Parlia-ment govern the terms of advertising，no regular advertiser dare promote a product that fails to live up to the promise of his advertisements．He might fool some people for a little while through misleading advertising．He will not do so for long，for mercifully the public has the good sense not to buy the inferior article more than once．If you see an article consistently advertised，it is surest proof I know that the article does what is claimed for it，and that it represents good value．

　　Advertising does more for the material benefit of the community than any other force can think of．

　　There is one more point I fee I ought to touch on．Recently I heard a well-known television personality declaring that he was against advertising because it persuades rather than informs．He was drawing excessively fine distinctions．Of course advertising seeks to persuade．

　　If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve，for even a detail such as the choice of the color of a shirt is subtlty persuasive-advertising would be so boring that no one would pay any attention．But perhaps that is what the well-known television personality wants．

1．Which is the advantage of advertisements in the first paragraph？

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A．It can help to raise standard of living．

B．It lowers the costs of many services．

C．It is an effective way to fight unemployment．

D．All of above．

2．The writer thinks that advertising seeks to persuade is________．

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A．harmful to people

B．should be blamed

C．wrong

D．nothing wrong

3．In the author's opinion，________．

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A．a(chǎn)dvertising costs too much money

B．a(chǎn)dvertisements can secure greater fame

C．It is worth spending money on advertising

D．a(chǎn)dvertisements never seek to persuade

4．The attitude of the author about advertising is________．

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A．dislike

B．support

C．opposite

D．negative

Answer 1

答案：D;D;C;B
解析：

選項(xiàng)A由第一段中“By drawing attention to...standards of living．”可見(jiàn)；選項(xiàng)B由“It lowers the costs of many services”可見(jiàn)；選項(xiàng)C由“By helping to...to fight unemployment．”可見(jiàn)。這三項(xiàng)全部都是廣告的優(yōu)點(diǎn)，所以應(yīng)該選擇D。 　　通讀全文不難看出，作者對(duì)于廣告的勸誘性是承認(rèn)的，但是它認(rèn)為那是無(wú)可厚非的，所以D應(yīng)該是正確選項(xiàng)。 　　從本文第一句話就可以看出作者對(duì)于廣告的觀點(diǎn)“Money spent on advertising is money spent as well as any I know of”他認(rèn)為錢花在廣告上是值得的。而D選項(xiàng)是不對(duì)的，由第二段的 “Of course advertising seeks to persuade．”可知。 　　選項(xiàng)A是“討厭”的意思；C是“反對(duì)”的意思；D是“否定”的意思，都不對(duì)，他的態(tài)度是支持的，所以應(yīng)該選擇B。