Advertising gives useful information about which products to buy. But modern advertising gives more than news   16   products and services .Today’s advertisements, or ads, try to get consumers to buy certain brands .Writers of advertising are so skillful 17  they can sometimes persuade a consumer ___18___(wear) a certain kind of clothing, eat a special kind of cereal (麥片) ,or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the ___19___(new) cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for __20__. But if you see ads about a new cereal that is your extra - tasty and has a free prize in the box, you may want __21_. Advertising must get attention. To be     22__ (effect), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer____23__ good idea as well as a product. The idea is ___24___ the advertisement is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it ____25__ (offer) strength and energy.

小題1:about
小題2:that
小題3:to wear
小題4:newest
小題5:another 
小題6:it
小題7:effective
小題8:a
小題9:what
小題10:offers

小題1:考查介詞：about修飾news，關(guān)于產(chǎn)品的新聞
小題2:考查so …that…句型：廣告是如此有技術(shù)以至于可以說(shuō)服顧客穿某種品牌的衣服。
小題3:考查persuade sb to do說(shuō)服某人做…,用to wear
小題4:定冠詞后面修飾形容詞的最高級(jí)newest
小題5:another泛指另一種麥片 
小題6:it代指上文的 a new cereal
小題7:effect 是名詞：這里be動(dòng)詞后面是表語(yǔ)用effective
小題8:不定冠詞a修飾good idea“一個(gè)好主意”
小題9:what 引導(dǎo)表語(yǔ)從句，在表語(yǔ)從句中what做賓語(yǔ)
小題10:考查時(shí)態(tài)：表示一般情況用一般現(xiàn)在時(shí)，主語(yǔ)是it，謂語(yǔ)是offers
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