閱讀理解:
Television carries more national advertising than any other in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries Sweden and Denmark, for example the state-owned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects(潛在的顧客)aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising. Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to(適合于)demonstration. No other medium is as effective in showing how quickly and automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium for conveying a mood or and emotional benefit for products such as long-distance telephone calls.
1.Which medium carries the most national advertising in Spain?
[ ]
A.Radio. B.Newspaper.
C.Television. D.Internet.
2.State-owned television accepts ads in the following countries except ______.
[ ]
A.Portugal B.Sweden
C.France D.Italy
3.To manufacturers, TV advertising is the most efficient way to promote sales because ______ .
[ ]
A.TV can make advertisers aware of their products
B.it can convince people of the quality of their products
C.TV covers a large audience at the same time
D.it can be seen and heard by over 25 million local viewers
4.The word commercial in the 2nd paragraph means ______ .
[ ]
A.advertisement B.business
C.notice D.motion picture
5.The writer of this passage is ______ about the benefits of TV advertising.
[ ]
A.optimistic B.unconcerned
C.enthusiastic D.positive
科目:高中英語 來源:同步單元練習(xí)英語第一冊下高中1年級第二學(xué)期用 題型:051
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閱讀下面短文,掌握其大意,然后從每小題所給的四個選項中,選出最佳答案
WellingtonAs the capital city and geographical centre of New Zealand, Wellington is the focus of the country's financial and political power.
Wellington became the capital in 1865 and by 1870, the population was growing at a brisk rate and it began to assume that cosmopolitan air that has characterised it ever since. While construction has changed the skyline with modern skyscrapers, Wellington has also retained many of its historic sites and buildings. Among these are Antrim House, the Colonial Cottage Museum, Old St Paul's Cathedral, Katherine Mansfield's Birthplace, the Parliament Buildings, including the 'Beehive' and the many city villas which cling precariously to the steep hillsides. Downtown Wellington on Lambton Quay is popular with shoppers. Don't miss a trip on the Cable Car which takes you from Lambton Quay to Kelburn, the Botanic Gardens and superb harbour views. For a different perspective of the city, take a harbour cruise or a ferry trip to Eastbourne, where there are craft shops, galleries and cafes. Wellington also has a strong yachting fraternity. The city has long been recognised as the cultural and arts capital of New Zealand. It is home to the New Zealand Symphony Orchestra, the Royal New Zealand Ballet, opera companies, theatre and a large number of art galleries, including the National Museum of New Zealand Te Papa Tongarewa. The cosmopolitan nature of Wellington is reflected in the 350 restaurants and cafes serving innovative New Zealand and ethnic cuisine. North of Wellington is the Kapiti Coast whose main attractions are the world-class Southward Car Museum, the Lindale Agricultural Centre and the superb Maori craftsmanship of the Rangiatea Church at Otaki. Further inland is the lively university and agricultural city of Palmerston North situated in the Manawatu region.
1.From paragraph 1, we know that ________.
2.For how many years has Wellington been the capital of New Zealand?
[ ]
3.Amy likes shopping very much, where should she go when she stays in New Zealand?
[ ]
A.Eastbourne.
B.North of Wellington.
C.Manawatu region.
D.Downtown Wellington on Lambton Qucy.
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科目:高中英語 來源:廣東省廣州六中2010-2011學(xué)年高一上學(xué)期期中考試英語試題 題型:050
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科目:高中英語 來源:福建省廈門市翔安一中2011-2012學(xué)年高一上學(xué)期期中考試英語試題 題型:053
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Some programmes that will be on in Beijing
Joyful jugglers:The China Acrobatic Troupe is staging a night variety show at the Tiandi Theatre, where the seemingly impossible becomes reality, and performers spin plates and juggle umbrellas.
Time:7∶15 pm, daily
Place:10 Dongzhimen Nandajie, Chaoyang District
Tel:6502-3984
Leaping into a fream:The ballet troupe of the Italian La Scala Opera House will stage its classic ballet “ A Midsummer Night's Dream” by Shakespear.
Time:7∶30 pm, November 10-11
Place:Poly Theatre, dongsi Shitiao, Chaoyang District
Tel:6506-5345
Raising her voice:Chian's top soprano You Hongfei will hold a solo concert.The young soprano has made her name in recent years with her penetratingly high voice and her outstanding performance of Violetta in the opera La Traviata, Leonora in The Troubadour and many roles in Cinese operas.
Time:7∶30 pm, October 29
Place:Beijing Concert Hall, 1 Beixinhuajie
Tel:6605-7006, 6605-5812
Key German player:German pianist Valentin Schiedermair will give his solo concert.Born into a family of musicians, Schiedermair, whose great grandfather is the founder of The Beethoven Archive, played chamber music with his father since childhood.
Time:7∶30 pm, November 3
Place:Forbidden City Concert Hall in Zhongshan Park, northwest of Tian' anmen Square
Te:6559-8285
Songs of yesterday:Taiwan singer Tsai Chin will greet her fans with her good old songs.
For Tsai, it doesn't matter how old she is or how long she has been offstage; she could never be forgotten.
Time:7∶30, December 16
Place:Great Hall of the people, west of Tian' anmen Square
Tel:6417-7845
F:Chinese female artist Li Yan is presenting nearly 50 ink-and-color painting at the National Art Museum of China.On display are landscape and flower creations including a series of Mount Qomolangma.
Time:9 am-5 pm, until October 31
Place:1 Wusi Dajie
Tel:8403-3500
以下是與廣告相關(guān)的信息項,請匹配它們與它們所對應(yīng)的廣告。
1.Dan is interested in ballet and enjoys the kind of programme which gives him a chance to see a professional performance to improve his own dancing skill.
2.Gina is a middle-aged music teacher.Although she prefers popular songs nowadays, she likes old popular songs which call up her memory of the past days.
3.Ron majors in painting at a famous university and now is on business in Beijing.She hopes to have a chance to see display on landscape and flower creations.
4.Rob leads a busy life in Beijing, only having free time in the evening.Because he is not familiar with Chinese, he doesn't particularly enjoy programme but acrobatic shows.
5.Bella enjoys rock and roll music very much, but recently she wants to make a change by attending serious piano concerts which play works of music masters.
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