Question

Frank Woolworth was born in Rodman, New York., in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品 ) for as much as he could get. Frank put all these things on one table with a sign which said five cents each. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store., selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ The customer is always right.”

1.Frank took a short business course in order to ____________.

A．earn more money for his family	B．learn something from a salesman
C．get away from the farm	D．get enough to eat.

2.The price of the knives was cut down by half because ______________.

A．the factory workers worked 24 hours a day.

B．knives were ordered in large quantities directly from the factory.

C．the knives were made in Germany, where labour (勞動(dòng)力) was cheap.

D．the knives were produced in one factory.

3._____________ make Woolworth a world-famous man.

A．His business skills and his wealth.

B．The low price of the goods he sold.

C．His trip to Germany and his huge order of knives.

D．His natural skill for showing things.

4.The belief that : “ The customer is always right” suggests that _______________.

A．whenever there is a quarrel between the customer and shop assistant, the customers are always right.

B．If you want to succeed, the rule is the only way.

C．stores must always follow the customer’s orders if they want to make more money.

D．stores should do their best to meet the customer’s needs if they want to be successful.

 

Answer 1

【答案】

1.C

2.B

3.A

4.D

【解析】文章介紹了著名的銷售大師Frank Woolworth的成功一身，并介紹他的營(yíng)銷哲學(xué)和營(yíng)銷技巧。

1.C 細(xì)節(jié)題。根據(jù)第一段最后2行Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.說明他參加課程的目的是為了不在做農(nóng)民。故C正確。

2.B 細(xì)節(jié)題。根據(jù)文章第三段最后三行The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.這個(gè)例子說明通過大量訂購(gòu)來降低成本，故B正確。

3.A 細(xì)節(jié)題。根據(jù)最后一段第二行He made many millions and his name became famous throughout the world.說明他的財(cái)富讓他出名了，再根據(jù)文章2,3段說明他的營(yíng)銷技巧也非常出色是他事業(yè)成功的保證，故A正確。

4.D 推理題。顧客永遠(yuǎn)是對(duì)的。指商家要滿足顧客的一切需求，只有這樣才能讓顧客滿意，才會(huì)購(gòu)買，消費(fèi)他們的產(chǎn)品。故D正確。

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