17. They don’t think advertisements are useful for our daily life,           .

     A. aren’t they      B. are they      C. don’t they      D. do they

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語 來源：廣東省執(zhí)信中學(xué)2009-2010學(xué)年度高二下學(xué)期期中考試 題型：閱讀理解

             
C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互關(guān)系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.    
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.      
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to.    C. To talk to.      D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

查看答案和解析>>

科目：高中英語 來源：2011屆廣東省佛山一中高三下學(xué)期2月聯(lián)考英語卷 題型：閱讀理解

In the last years of the Warring States period, the State of Qin attacked the State of Wei on a large scale repeatedly and occupied large areas of land, for the State of Wei was too weak to defend itself. In 273 B.C., the Qin army launched a more serious attack upon the State of Wei than ever. The king of the State of Wei gathered his officials, and asked with a worried look if anyone could propose a way to defeat the Qin army. After years of chaos caused by the wars, the officials trembled when fighting was mentioned, and no one dared to speak of resistance.
At the critical moment when a large enemy force was bearing down upon the border, most of the officials persuaded the king to sue for peace, at the cost of giving away to the State of Qin the large area of land north of the Huanghe River and south of the Taihang Mountain. However Su Dai, a counselor, did not agree. He hurried up to the king and said: "Your Majesty, they don't think about the interests of the country at all. It is just because they are afraid of death that they ask you to sue for peace by betraying the country. Of course you can temporarily satisfy the ambition of Qin, but it will never stop attacking us until our land is totally given away."
He added,“Once there was a man whose house was on fire. People told him to put out the fire with water, but he would not listen. Instead, he carried a faggot to put out the fire, only to make the fire fiercer. Isn't it similar to carrying faggots to put out a fire if you agree to sue for peace at the cost of the land of the State of Wei?”
Though Su Dai's argument was very convincing, the king accepted the suggestion of those officials and gave away to the State of Qin a large area of the land of the State of Wei. As might be expected, the Qin army attacked the State of Wei in 225 B.C. again, surrounding the capital city Daliang and flooding it by digging open the dykes (堤防) of the Huanghe River. The State of Wei was finally destroyed.
【小題1】 When asked how to defeat the Qin army, most officials _______.

A．were scared and at a loss what to do
B．looked worried and turned to Su Dai for help
C．a(chǎn)sked a large enemy force to bear down upon the border
D．were extremely frightened and decided to give up fighting back
【小題2】The underlined phrase“sue for”in Paragraph 2 probably means _______.
A．demand B．beg for C．search forD．negotiate for
【小題3】Su Dai used the example of“carrying faggots to put out a fire”to show _______.
A．the ambition of the State of Qin
B．the serious results of giving in
C．the loss of the land of the State of Wei
D．the trembling consequences of defense
【小題4】 The story is mainly developed by _______.
A．timeB．logicC．making comparisonD．cause and effect
【小題5】 The attitude of the writer towards Su Dai is _______.
A．a(chǎn)pprovalB．praiseC．neutralD．disapproval

查看答案和解析>>

科目：高中英語 來源：2010-2011遼寧省丹東市寬旬二中高一下階段教學(xué)質(zhì)量檢測(cè)英語卷 題型：閱讀理解

Weddings in the United States vary as much as the people do. There are church weddings with a great deal of fanfare； there are weddings on mountain-tops with guests barefooted； and there have been weddings on the ocean floor with oxygen tanks for the guests. But many weddings, no matter where or how they are performed, include certain traditional customs.
　　Before a couple is married，they become engaged. And then invitations are sent to those who live nearby, their close friends and their relatives who live far away. When everything is ready，then comes the most exciting moment.
　　The wedding itself usually lasts between 20 and 40 minutes. The wedding party enters the church while the wedding march is played. The bride carrying a bouquet enters last with her father who will "give her away". The groom enters the church from a side door. When the wedding party is gathered by the altar， the bride and groom exchange vows. It is traditional to use the words "To have and to hold from this day forward， for better， for worse， for richer， for poorer， in sickness and in health， to love and to cherish， till death do us part". Following the vows， the couple exchange rings. Wearing the wedding ring on the fourth finger of the left hand is an old custom.
　　After the ceremony there is often a party, called a "reception" which gives the wedding guests an opportunity to congratulate the newlyweds.
The car in which the couple leaves the church is decorated with balloons, streamers and shaving cream. The words "Just Married" are painted on the trunk or back window. The bride and groom run to the car under a shower of rice thrown by the wedding guests. When the couple drives away from the church， friends often chase them in cars， honking and drawing attention to them. And then the couple go on their honeymoon.
【小題1】 What’s the main idea of the passage?

A．Introducing the kinds of wedding in the USA
B．introducing the whole procedure of the wedding in the USA
C．Introducing the traditional wedding ceremony in the USA
D．Introducing a forgetful wedding party in the USA
【小題2】Which of the following sentences is true?
A．In American ,before a couple are married, they never get engaged.
B．It is an old custom to wear the wedding ring on the fourth finger of the right hand.
C．They don’t invite the relatives who live far away to the wedding party.
D．The couple will go on their honeymoon on the very wedding day.
【小題3】Which is the last but one step of the wedding ceremony?
A．The bride carrying a bouquet enters with her father who will "give her away"
B．t he bride and groom exchange vows
C．the couple exchange rings
D．The wedding party enters the church while the wedding march is played

查看答案和解析>>

科目：高中英語 來源：廣東省增城中學(xué)2010屆高三下學(xué)期第三次模擬考試英語試卷 題型：閱讀理解


At 227 billion yuan ($33 billion) for 2008, Guangdong's cultural industries accounted for 6.4 percent of its GDP and experienced a growth rate of 13.8 percent.  But Lai admits that size does not equal weight. "Our businesses are mostly small, financing difficult and brands few."
One local brand that has made it big is Pleasant Goat and Big, Big Wolf, also translated as Happy Sheep and Gray Wolf, China's most popular cartoon series currently being aired. But Liu Manyi, general manager of Creative Power Entertaining Inc, the firm behind the hit show, is not laughing to the bank. Instead she is bitter: "Pirate discs were all over the streets before our first movie hit the screen. Their images appear on all kinds of products. All this has no proper licensing."
In case you don't know, China produces the largest amount of animated(動(dòng)畫的) programming in the world. But quantity is not quality. Behind every Pleasant Goat there are tens of thousands of flops. The best way for the government to promote the country's creative industries is to crack down on piracy (盜版). Hollywood often raises its voice about being victimized (受害) in China. Truth be told, Hollywood is probably the least affected since there is a quota system for China's importation of Hollywood films.
Many Chinese producers are taking baby steps and the domestic market is all they have. If their rights in the home market are not protected, they will never see the day their products find a foreign audience.
The sudden closure(關(guān)閉) of BT websites where copyrighted materials used to flow freely suggests a determination on the part of the government to take intellectual property rights seriously. This kind of websites is bad for us, so we should ban them.
Much of the news coming out of the 2009 International Cultural Industries Forum was encouraging. China's film industry is expected to get 6 billion yuan ($879 million) in box office receipts this year. A decade from now, this number may go up to 30 billion, according to some forecasts.
If the government takes serious action against online and offline pirates, China's creative industries may well have a bright future.
51. What does the underlined sentence in paragraph 1 mean?
A. Fast as the development of Guangdong's cultural industries is, they don’t have a big challenge in the world.
B. Guangdong's cultural industries can make a big profit although they are just the small companies.
C. Guangdong's cultural industries make a big contribution to its GDP because of their strong economic power.
D. The development of Guangdong's cultural industries cannot catch up with any other industries.
52. What does Liu Manyi think about Pleasant Goat and Big, Big Wolf?
A. It is a failure since it is a local brand.
B. It is a success but cannot get the expected profit.
C. Its profit from the images has been shared legally.
D. Pirate discs make it more popular among the children.
53. Hollywood films are mentioned to tell us that __________.
A. Hollywood films make our creative industries have less space to survive
B. it is piracy that makes it possible for Hollywood films to get less influenced
C. our creative industries need enough protection to have a bright future
D. foreign films have taken up more market in China than the local ones
54. Which of the following statements is TRUE?
A. Chinese creative industries are more advanced than foreign ones.
B. The domestic market is of little significance to the survival of Chinese creative industries.
C. BT websites stand in the way of the development of Chinese creative industries.
D. The growth of China's film industry is always slow and needs more support.
55. In which column of a newspaper will you probably read this passage?
A. Regional    B. Economic     C. Sports    D. Cartoon

查看答案和解析>>

科目：高中英語 來源：2011屆貴州省五校高三第五次聯(lián)考英語卷 題型：閱讀理解

BINGHAM REGIONAL COLLEGE
International Students’ Orientation Programme
What is it?
It is a course which will introduce you to the College and to Bingham. It takes place in the week before term starts, from 24th-28th September, but you should plan to arrive in Bingham on the 22nd or 23rd September.
Why do we think it is important?
We want you to have the best possible start to your studies and you need to find out about all the opportunities that college life offers. It will enable you to get to know the college, its facilities and services. You will also have a chance to meet staff and students.
How much will it cost?
* International students (non-European Union students)
For those students who do not come from European Union (EU) countries, and who are not used to European culture and customs, the progamme is very important and you are strongly advised to attend. Because of this, the cost of the programme, without accommodation, is built into your tuition fees.
* EU students
EU students are welcome to take part in this programme without accommodation for ￡195.
Accommodation costs (international and EU students)
The cost of accommodation for one week is ￡165
If you have booked accommodation for the year ahead (41 weeks) through the college, you do not have to pay extra for accommodation. You can ask us to pre-book accommodation for you one week only in a hotel with other International students.
What is included during the programme?
Meals: lunch and an evening meal are provided as part of the programme. Please note that breakfast is not available.
Information: including such topics as accommodation, health, religious matters, study skills, and other necessary information.
Social activities: including a welcome party and a half day trip round Bingham.
【小題1】Who is encouraged to attend the course according to the ad?

A．Those who are less prepared for their examination
B．Those who want to improve their social lives
C．Those who are not familiar with their future college.
D．Those who want to make up their missed lessons.
【小題2】It is better for Non-European Union students to take part in the programme because _______
A．they don’t have to pay for the course
B．it offers them opportunities to know more about European culture
C．they can save the cost of accommodation while they are studying
D．it is difficult for them to be accepted by the natives in Binghama
【小題3】If a student plans to take the course, he has to arrive in Bingham at least ___________ days in advance before term starts.
A．2B．4 C．5D．6
【小題4】Which of the following might NOT be included in the programme?
A．Learning how to study in the collegeB．Looking for a part-time job in neighborhood.
C．Understanding some taboos(禁忌)in European society．D．Travelling around Bingham.

查看答案和解析>>

同步練習(xí)冊(cè)答案