16.What do they really mean?Food manufacturers and retailers are letting shoppers down.This is the view of the CWS,which has just brought out a new report.
According to the report,shoppers believe food labels because they think there are strict regulations in place.(36)ESo the food industry can get away with all sorts of tricky strategies to make products look bigger and sound better than they are.
The report has identified the different ways in which shoppers are misled.(37)G Descriptions on packaging are sometimes inaccurate in an attempt to oversell the product.One example given in the report is the phrase"haddock fillets",used for a product that is in fact cut from big blocks of fish rather than individual slices.
(38)AThese include"traditional","wholesome",or"premium".The claim that a brand is"90% fat-free"hides the fact that it contains 10% fat,which above recommended levels.Phrases such as"free from preservatives"make a virtue out of a normal attribute(屬性) of food.
Labels have a wide variety of text sizes on them.You sometimes need a magnifying glass to read the small print.(39)DAnother deliberate type of misinformation lies in the image.Many pictures on packets use small plates to make the product look bigger.(40)CHowever,misleading messages on packaging could soon be a thing of the past.The CWS recently produced a code which,if used,would end the current inaccuracies and half-truths.It has called on the government to support it as a way of improving food standards.
A.Meaningless adjectives are often used to give a positive message.
B.The rules are,in reality,very weak at present.
C.Photographs are sometimes retouched(修飾) to achieve the same effect.
D.This result has not pleased the food industry.
E.An officer says the labels will receive very serious consideration.
F.By contrast,the hard sell (強行推銷) information is given emphasis.
G.The most common of these is poor labeling.
分析 根據(jù)最近的報告,食品制造商和零售商正在讓顧客失望,消費者相信食品標簽,因為他們認為商標都有嚴格的規(guī)定,然后報告卻表明他們正在以不同的方式來舞蹈消費者.
解答 EGADC
36.E 細節(jié)題.根據(jù)前句購they think there are strict regulations in place可知,物者相信食物標簽因為他們認為有嚴格的規(guī)定,但事實上,這些規(guī)定現(xiàn)在非常薄弱,故E項符合語境.
37.G 細節(jié)題.G后句是講述報道中列出了購物者被誤導(dǎo)的幾種方式,其中最普遍的是差的標簽,故G項符合語境.
38.A 細節(jié)題.由下文給出的多個形容詞"traditional","wholesome",or"premium可知,A項"毫無意義的形容詞用來傳遞一種積極的信息"符合語境.
39.D 細節(jié)題.D本段內(nèi)容介紹了商品標簽上一些不利于銷售的信息,這時你需要放大鏡去閱讀那些很小的字體,而強行推銷的字體就特別顯眼,故D項符合語境.
40.C 細節(jié)題.C前句內(nèi)容是關(guān)于如何讓照片效果更好的方法,包裝上的很多圖片用小盤子讓產(chǎn)品顯得很大,圖片有時也會被修飾來達到同樣的效果,故C項符合語境.
點評 解答此類題目,首先需要通讀全文,掌握文章大意;其次分析每一個空格前后的語意和語境,進而根據(jù)相關(guān)語法填寫正確的答案.