Question

【題目】D

It’s hard to be the bearer of bad news，but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake．Those beautiful，“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic，adjusted and corrected until they’re picture-perfect．

Martin Enthed，IT manager for IKEA’s in-house communications agency，revealed，“In 2012，12 per cent of its product and concept images was CGI-rendered，increasing to 25 per cent in 2013．Since then，that percentage of rendered images appearing in the company’s catalogue and online has tripled．75 per cent of the furniture company’s product images today are created by computers．”

It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI)．

Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images．

“So we looked at all the images they said weren’t good and the two of three they said were great，and the ones they didn’t like were photography and the good ones were all CG，”Enthed said．“Now we only talk about a good or bad image - not what technique created it．”

It’s a not-so-secret strategy used by top companies specializing in home and furniture design，though many consumers remain oblivious．

The company claims the shift is another way to reduce its environmental footprint，saying constructing digital files produces less waste．It also helps the home furnishing empire’s pocketbooks．

【1】What directly led IKEA to adopt CGI on a larger scale?

A．The convenience of high technology．

B．Company officials’ reaction to works．

C．The change in the concept of management

D．Development of environmental awareness．

【2】According to the passage，the advantage of the shift is that IKEA can 。

A．expand into another field

B．increase its financial benefits

C．win more support of consumers

D．produce more furniture of high quality

【3】The underlined word “oblivious” in paragraph 6 means “ ”．

A．unaware B．calm

C．conservative D．disturbed

【4】It can be concluded from the passage that ．

A．IKEA should be punished because of fake photos

B．IKEA set a good example as the furniture giant

C．IKEA adjusted strategies to answer its need

D．IKEA has a pioneering spirit in promotion

Answer 1

【答案】

【1】B

【2】B

【3】A

【4】C

【解析】

【1】細(xì)節(jié)理解題 根據(jù)第四段company officials called in his team and said they weren’t pleased with some previous photos and CG images．公司的高管對他的團(tuán)隊(duì)說公司對某一批圖片和CG圖像很不滿意。可見，直接導(dǎo)致大規(guī)模使用CGI是因?yàn)楣�司高對作品的反映�?/span>

【2】細(xì)節(jié)理解題 根據(jù)文章最后一句It also helps the home furnishing empire’s pocketbooks（經(jīng)濟(jì)利益，皮夾子）．此舉對公司的效益也很有幫助。

【3】詞義猜測題A．unaware 沒察覺的，不知道的 B．calm 平靜的C．conservative 保守的 D．disturbed擾亂的；關(guān)鍵詞though“盡管”，可知前半句與后半句意思相反。前半句說“在頂尖的家居家具設(shè)計(jì)公司里這并不算是什么秘密”， 只是顧客不知道。

【4】判斷推理題 文章主要講述了宜家家具美輪美奐的圖片大多數(shù)是采用了電腦合成技術(shù)，公司調(diào)整策略來適應(yīng)它的需求。