Mass media are tools of communication. They allow us to record and pass information rapidly to a large, scattered audience. They extend our ability to each other by helping us overcome limits caused by time and space. Mass media can be divided into two groups: print media and electronic media. By print media, we mean books, newspapers and magazines. Electronic media include television, radio and movie.

There are a number of ways in which mass media make daily life easier for us. First, they inform and help us keep a watch on our world. They gather and pass on information we would be unlikely or unable to gain on our own.

Second, mass media help us to arrange our time and life. What we talk about and what we think about are greatly influenced by the media. When people get together, they tend to talk about certain happenings on the newspapers or on TV. Because we are provided with differing points of view through different kinds of media every day, we are able to comment on all sides of a certain issue.

Third, mass media help us to connect with various groups in society. Through mass media, we are able to keep in contact with politicians in the world; with famous actors and actresses, and with our beloved singers.

Fourth, the media help to socialize us. We learn about the preferred behavior and values from the people we meet as well as from the media. Through portrayals of people, the media tell us what proper behaviors are. By doing so, they teach us standards of behavior and values, and help us in our daily life.  

Fifth, the media are used to persuade people. A good example is advertisements through the media. Newspapers, magazines and TV are filled with all kinds of colorful, persuasive advertisements. Though many advertisements may not say openly that they want you to buy a certain product, they describe their products in such a way that you may want to but them.

Sixth, the media entertain. All of the media make some effort trying to entertain their audience. For example, even though the newspaper is a main medium of information, it also contains entertainment features. Many newspapers offer their readers at least some of the following: comics, fiction books and puzzle games, televisions and magazines are devoted mainly to entertainment. It is guessed that in the future, the entertainment function of mass media will become even more important than it is now.

They underlined word “scattered” in paragraph 1 means______.

  A. faraway      B. nearly     C. a small number of      D. small and far apart

The underlined word “portrayal” in Paragraph 5 means ______.

  A. photograph   B. words     C. description      D. clothes

According to the passage, which of the following statements isn’t true about medium?

  A. Mass media have an effect on our speech and thoughts.

  B. Mass media keep us informed and connected.

  C. Mass media persuade us into buying what we don’t need at all.

  D. Mass media help us spend time with others in a friendly way.

Which of the following isn’t included about mass media in the passage?

  A. entertainment   B. sports    C. famous people      D. advertisements

______ is an old form of mass media now.

  A. Mobile phone   B. Computer    C. Radio      D. Television

【小題1】D

【小題2】C

【小題3】C

【小題4】B

【小題5】C


解析:

【小題1】由上下文“媒體能迅速地把信息傳遞給多而零散的觀眾；他們能幫助打破時(shí)空界限”可推知。

【小題2】通過(guò)對(duì)人們的描述，媒體讓我們知道何為行為得體。

【小題3】 從媒體的第1-6個(gè)作用可知。

【小題4】 文中未提到sports.

【小題5】由常識(shí)可推知。

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語(yǔ) 來(lái)源：2012-2013學(xué)年江蘇省如皋中學(xué)高二10月階段練習(xí)英語(yǔ)試題（帶解析） 題型：閱讀理解

For the past two years, 8－year－old Harli Jordean from Stoke Newington, London, has been selling marbles(彈珠)．His successful marble company, Marble King, sells all things marble-related—from affordable tubs of the glass playthings to significantly expensive items like Duke of York solitaire（獨(dú)粒寶石）tables—sourced, purchased and processed by the mini－CEO himself.
“I like having my own company. I like being the boss,” Harli told The Mirror.
With profits now in the thousands, “the world's youngest CEO” has had to get his mother and older brothers to help him meet the growing demand.
Harli launched Marble King after swapping（交換）marbles at school led to schoolchildren depleting(削減) his marble collection. Yes, he literally（確切地）“l(fā)ost his marbles.” Harli and his mother, Tina, turned to the Internet to find replacements.
Harli saw an empty space online: the marbles he wanted were hard to find. Within months, Harli had his own marble－selling website and orders started pouring in.
Tina says her son's obsession(迷戀) with marbles started when he was just 6.
“His obsession became so big we started calling him the Marble King, so when he wanted to set up a website it was the natural name for it，” she told The Sun.
“I never thought it would become so popular—we are struggling to cope with the number of orders at times.”
The 8－year－old boy has his sights set on expanding his business and launching his own brand of marbles.
“Sometimes his ideas are so grand we have to scale them back a bit. But his dream is still to own Britain's biggest marble shop and open stores around the world.” Tina told The Daily Mail.
“At the minute he is annoying me by asking about creating his won Marble King marbles, so that could well be the next step for him.”
【小題1】Why did Harli's marble company become popular as soon as he launched it?

A．Because it was run by “the world's youngest CEO”．
B．Because it filled the gaps of marble business.
C．Because Harli was fascinated with marble collection.
D．Because his mother and brothers helped him a lot.
【小題2】How many mass media are mentioned in the passage?
A．One.B．Two.C．Three.D．Four.
【小題3】Which of the following is closest in meaning to the underlined expression “scale back”？
A．make smallerB．carry outC．turn downD．frighten away
【小題4】What message do the last two paragraphs carry?
A．Conflicts often occur between Harli Jordean and his family.
B．Harli's mother and brothers are worried about Marble King's future.
C．Marble King marbles will be more popular with marble fans around the world.
D．The “Marble King” has great ambitions for his Marble King Company.

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2010-2011江蘇鹽城中學(xué)高一下學(xué)期期末英語(yǔ)試卷 題型：閱讀理解

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (發(fā)起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小題1】The existence of the privately owned mass media depends on the support of_________.

A．the governmentB．a(chǎn)dvertisements
C．their owners’ familiesD．the TV stations
【小題2】The passage seems to say that different ideas of advertising are given due to __________.
A．the subject of the advertisementsB．the change of time
C．people's age differenceD．peoples’ different opinions
【小題3】Which of the following is considered modern mass media?
A．Emails.B． NewspapersC．Magazines. D．Films.
【小題4】 According to the passage, which of the following statements about advertisements is NOT true?
A．The sponsors are always mentioned.
B．Advertising is meant for large groups of people.
C．There is the description of things advertised
D．Advertising must be honest and humorous

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2011-2012學(xué)年浙江省杭州市高三3月月考英語(yǔ)試題 題型：閱讀理解

In the West, advertisements are the fuel that makes mass media (大眾傳媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money.  So where does the money come from?  From advertisements. Without advertisements, there would not be these private businesses.

         Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (贊助商) through various media.

        First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of ________.

A. the government                                       B. their owners families

C. advertisements                                        D. the TV stations

2.The passage seems to say that different ideas about what advertising is are given due to ________.

A. the change of time                                  B. the subject of the advertisements

C. people’s age difference                          D. people’s different opinions

3.Which of the following is considered modern mass media? ________.

A. Newspapers                  B. Emails           C. Magazines            D. Films

4.According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.    

B. Advertising must be honest and humorous.

C. There is the description of things advertised. 

D. Advertising is directed at large groups of people.

 

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：2012屆廣西柳州高中高二下學(xué)期期末考試英語(yǔ)題 題型：閱讀理解

When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people describe it in this way: Advertising is the paid , nonpersonal, and usually persuasive description of goods, services and ideas by identified sponsors(出資者) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you. In reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media includes the mail, matchbox covers and billboards.

 

1.According to the passage, who are most probably paying for the advertisements?

A. Companies.       B. Organizations.           C. Individuals.     D. All of the above.

2.The existence of the privately owned mass media depends financially on______.

A. the government       B. their owners’ families       C. advertisements

D. the audience

3.Which of the following is considered nontraditional mass media?

A. Newspapers       B. The mail             C. Magazines            D. Films

4.According to the passage, which of the following statements about the features of advertisements is NOT true?

A. Advertising must be honest and amusing.

B. Advertising is meant for large groups of people.

C. Advertising tells people to do something directly or indirectly.

D. The sponsors are always mentioned in the advertisements.

 

查看答案和解析>>

科目：高中英語(yǔ) 來(lái)源：20102011江蘇鹽城中學(xué)高一下學(xué)期期末英語(yǔ)試題 題型：閱讀理解

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (發(fā)起人) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of_________.

    A. the government                            B. advertisements

    C. their owners’ families                     D. the TV stations

2.The passage seems to say that different ideas of advertising are given due to __________.

    A. the subject of the advertisements    B. the change of time

    C. people's age difference              D. peoples’ different opinions

3.Which of the following is considered modern mass media?

    A. Emails.     B.   Newspapers        C. Magazines.         D. Films.

4. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.   

B. Advertising is meant for large groups of people.

C. There is the description of things advertised

D. Advertising must be honest and humorous

 

查看答案和解析>>

同步練習(xí)冊(cè)答案