When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自負(fù)的)  and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.
【小題1】What does the passage mainly tell us?

A．How to use music in advertising.
B．Advertising music can help sell products.
C．How to get an advertising jingle.
D．Advertisements are important in promoting.
【小題2】What makes concepts of an advertising jingle sound attractive?
A．Wonderful sayings.B．Word and pictures.
C．Beautiful voice.D．Music and tune.
【小題3】According to the writer, the best way to get an advertising jingle is____.
A．to collect works from publicB．to invite a famous singer
C．to get advice from expertsD．to hire a top songwriter
【小題4】What’s the advantage of your running a contest for an advertising jingle?
A．It will save much time.B．You can get the best works.
C．It will cost less money. D．You can sell more products.


【小題1】B
【小題2】D
【小題3】A
【小題4】B

解析試題分析：本文講述了音樂(lè)在廣告中有著非常重要的作用，并告訴我們?nèi)绾蝸?lái)獲得這種和廣告順口溜。
【小題1】主旨題。從第一段When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects.可知，文章主要告訴我們音樂(lè)在廣告中起到非常重要的作用，故選B
【小題2】細(xì)節(jié)題。從文章Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.可以知道音樂(lè)和旋律能使廣告更加有吸引力，故選D
【小題3】細(xì)節(jié)題。從文章Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you.可知這種特殊的廣告順口溜要從不同背景的人那里得到，故選A
【小題4】推斷題。從文章最后一段You simply choose which one you believe is best for the project. 可知，舉行一個(gè)廣告臺(tái)詞順口溜的全球征集競(jìng)賽的優(yōu)點(diǎn)是你能從中選出最好的一個(gè)，故選B
考點(diǎn)：社會(huì)現(xiàn)象類說(shuō)明文
點(diǎn)評(píng)：本文文脈清晰，結(jié)構(gòu)很好把握。說(shuō)明文是歷年高考很常見(jiàn)的文體，對(duì)于科技類的說(shuō)明文比較難，而對(duì)于說(shuō)物的文體較容易。本文中，把握好一個(gè)中心即作者對(duì)如何得到廣告中的音樂(lè)及順口溜的作用進(jìn)行了介紹。同時(shí)，此類文章中推斷題要理解作者寫作的意圖，方可作答。

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科目：高中英語(yǔ) 來(lái)源：2010年普通高等學(xué)校招生全國(guó)統(tǒng)一考試（安徽卷）英語(yǔ) 題型：完型填空

完形填空（共20小題；每小題1.5分，滿分30分）

閱讀下面短文，從短文后各題所給的四冊(cè)選項(xiàng)（A、B、C、D）中，選出可以填入空白處的最佳選項(xiàng)，并在答題卡上將該項(xiàng)涂黑。

Most people give little thought to the pens they write with , especially since the printers in modern homes and offices mean that very 36things are handwritten .All too often,people buy a pen based only on 37,and wonder why they are not satisfied 38 ,they begin to use it ,However, buying a pen that you’ll enjoy is not 39 if you keep the following in wond.

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36.A.many    B.few    C.pleasant       D.important

37.A.looks     B.reason  C.value        D.advantanges

38.A.once      B.if      C.because      D.though

39.A.coveenient  B.practocal   C.strange    D.difficult 

40.A.heavy B.easy C. hard                  D.safe

41.A.taking        B.finding      C.determining    D.seeking

42.A.strong         B.weaker      C.smaller       D.larger

43.A.prefer          B.recommend   C.prepare     D. demand

44.A.hardly         B.also     C.    never      D。  still

45.a.thick           B.light              C.  rong        D.   soft  

46.A.change        B.allow            C.  reduce     D .press

47. Athey           B. one        C.  this       D.  some

48.  A. from        B. rough         C. black         D. smooth

49.  A. prevent      B. free           C. protect        D. remove

50.  A. way         B. sight          C. flow          D. stream

51.  A. so          B. as             C. and          D. yet

52.  A. Meanwhile   B. Generally       C. Afterwards    D. Finally

53.  A. show up     B. differ from      C. break down    D. compensate for

54.  A. attention     B. support         C. respect       D. admission

55.  A. at most      B. for example      C. in brief      D. on purpose

 

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