At one point, the peace talks between the two countries seemed close to       .

A、break away                           B、break through

C、breaking down                      D、breaking out

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科目：高中英語(yǔ) 來(lái)源： 題型：閱讀理解

We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced，most people did not like it as well as “regular” coffee and it took several years to gain general acceptance (introduction stage)．At one point，though，instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth)．After a while people became attached to one brand, sales leveled off (stage of maturity)．Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline)．

The importance of the product life cycle to marketers is this：Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know，for example，that the backpacks that so many students carry today were originally designed for the military?

Market modification also means searching for increased usage among present customers or going for a different market，such as senior citizens. A marketer may re-position the product to appeal to new market sections.

Another product extension strategy is called product modification. It involves changing product quality，features，or styles to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture (奪回)world markets. Note，also，how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.

56. According to the passage，when people grow fond of one particular brand of a product，its sales will_______ .

A. decrease gradually                                 B．become unstable

C. improve enormously                       D．remain at the same level

57. The first paragraph tells us that a new product is_______ .

A．usually introduced to satisfy different tastes

B．often more expensive than old ones

C．often inferior to old ones at first

D．not easily accepted by the public

58. Marketers need to know which of the four stages a product is in so as to______.

A．work out marketing policies

B．promote its production

C．increase its popularity

D．speed up its life cycle

59. The author mentions the example of “backpacks” to show the importance of_______ .

A．increasing usage among students

B．pleasing the young as well as the old

C．exploring new market sections

D．serving both military and civil needs

60. In order to recover their share of the world market，US auto makers are_______ .

A．improving product quality

B．re-positioning their product in the market

C．modernizing product styles

D．increasing product features

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科目：高中英語(yǔ) 來(lái)源：2012屆福建省三明一中高三11月學(xué)段考試英語(yǔ)卷 題型：閱讀理解

While firing off pictures of a curious five-month-old fox, photographer Simon Czapp soon realized his subject had quite an interest in photography herself. The clever fox was so curious about the camera equipment that she climbed right on top of it. And while she was supposed to be the subject of the shoot, the fox stood on the shutter release button (快門(mén)按鈕) and took her own frames.
Mr Czapp visited the New Forest Wildlife Park to capture images of new arrival Jessie. She has been at the animal park in Ashurst, Hampshire — home to wolves, deer and other animals in 25 acres of ancient woodland — after being abandoned by her mother.
Mr Czapp said, “Jessie was very playful and curious and not at all camera shy. Soon after I arrived she was chewing my shoes and everything seemed to be a game to her. Then she started exploring the camera I had set up on a tripod (三腳架). She balanced her front paws on it and at one point knocked it over.”
He put the camera back on the tripod and Jessie soon jumped back up. At one point she had all four paws on the camera and was keeping her balance. Mr Czapp added, “She jumped up there several times and I realized it could make a good picture. As I was leaving with the public’s viewing window behind me, I thought I heard the camera go off but didn’t think much of it. But when I checked the memory card afterwards, I was amazed to see Jessie had actually taken two pictures of me photographing her. I couldn’t believe a fox had gained an advantage over me! Jessie is a lovely little fox. There were some lovely photos of her but she obviously thought the photographer was worthy of a picture too!”
【小題1】The underlined word “frames” in Paragraph 1 probably means “_________”.

A．photographersB．picturesC．buttonsD．a(chǎn)dvantages
【小題2】What do we know about Jessie from the passage?
A．She arrived at the park five months ago.
B．She lives at the park together with some other foxes.
C．She was sent to the park because her mother left her.
D．She loved the life in the park so much that she left her mother.
【小題3】What is the RIGHT time order of the following steps in Jessie taking a photo?
a. Jessie pressed the shutter release button.
b. Mr Czapp left the camera to take a photo.
c. Jessie climbed onto the camera and balanced herself.
d. Mr Czapp set up his camera on a tripod.
e. Jessie stood up to look at the back of the camera.
A．d, e, c, b, aB．a(chǎn), b, c, d, eC．c, b, e, a, dD．d, e, b, c, a
【小題4】From the passage we can infer that __________.
A．foxes are better at photographing than men
B．some foxes are more friendly than humans
C．Mr Czapp and Jessie took photos for each other
D．Jessie gained an advantage over Mr Czapp in photographing

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科目：高中英語(yǔ) 來(lái)源：2013年全國(guó)普通高等學(xué)校招生統(tǒng)一考試英語(yǔ)（四川卷解析版） 題型：閱讀理解

On a sunny day last August, Tim heard some shouting. Looking out to the sea carefully, he saw a couple of kids in a rowboat were being pulled out to sea.

Two 12-year-old boys, Christian and Jack, rowed out a boat to search for a football. Once they'd rowed beyond the calm waters, a beach umbrella tied to the boat caught the wind and pulled the boat into open water. The pair panicked and tried to row back to shore. But they were no match for it and the boat was out of control.

Tim knew it would soon be swallowed by the waves. "Everything went quiet in my head," Tim recalls(回憶). "I was trying to figure out how to swim to the boys in a straight line."

Tim took off his clothes and jumped into the water. Every 500 yards or so, he raised his head to judge his progress. "At one point, I considered turning back," he says. "I wondered if I was putting my life at risk." After 30 minutes of struggling, he was close enough to yell to the boys, "Take down the umbrella!" Christian made much effort to take down the umbrella. Then Tim was able to catch up and climb aboard the boat. He took over rowing, but the waves were almost too strong for him.

"Let's aim for the pier(碼頭)," Jack said. Tim turned the boat toward it. Soon afterward, waves crashed over the boat, and it began to sink. "Can you guys swim?" he cried. "A little bit," the boys said. Once they were in the water, Tim decided it would be safer and faster for him to pull the boys toward the pier. Christian and Jack were wearing life jackets and floated on their backs. Tim swan toward land as water washed over the boys' faces.

“Are we almost there?” they asked again and again. "Yes," Tim told them each time. After 30minutes, they reached the pier.

1.Why did the two boys go to the sea?

A．To go boat rowing.

B．To get back their football.

C．To swim in the open water.

D．To test the umbrella as a sail.

2.What does "it” in Paragraph 2 refer to?

A．The beach.                            B．The water.

C．The boat.                              D．The wind.

3.Why did Tim raise his head regularly?

A．To take in enough fresh air.

B．To consider turning back or not.

C．To check his distance from the boys.

D．To ask the boys to take down the umbrella.

4.How did the two boys finally reach the pier?

A．They were dragged to the pier by Tim.

B．They swam to the pier all by themselves.

C．They were washed to the pier by the waves.

D．They were carried to the pier by Tim on his back.

 

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科目：高中英語(yǔ) 來(lái)源：2012-2013學(xué)年遼寧省丹東市高三上學(xué)期期末考試英語(yǔ)試卷（解析版） 題型：閱讀理解

Ron Meyer is the president and COO（首席運(yùn)營(yíng)官） of Universal Studios．As one of the most successful business leaders in Hollywood, he heads up Universal Pictures and Universal Parks & Resorts．He's the guy who oversees the production of Multimillion-dollar extravaganzas（作品） like King Kong and Cinderella Man．

Meyer’s story sounds like the plot of one of his motion pictures．He grew up in a modest home where there was little income．It was a big deal to go to a restaurant．At 15, he quit high school and spent his time hanging out with the neighborhood toughs（流氓）．He was then a kid quick with his fists who seemed to get into fights somewhat regularly．At one point, he was separated from others with an infectious disease, having no TV and nothing to do．His mother sent him two books．One was The Amboy Dukes, a novel about kids in street gangs．The other was The Flesh Peddlers, about a guy in the talent agency（星探公司）who lived a successful life．“I realized,” he says, “that I was no longer that silly kid I had been, and I wanted to change my life．”

Meyer took any job he could get．He worked as a busboy and short-order cook．He cleaned offices and sold shoes．That attitude made an impression on people．One day he received a call from Paul Kohner, a successful agent who represented stars like John Huston, Charles Bronson and Lana Turner．Their messenger and driver had quit, and they knew Ron was willing to take whatever job they offered. He started the job the next day．

Meyer was lucky to work with a good boss―and he had the brains to make the most of that experience．In nearly six years of driving for Kohner, Meyer became his right-hand man and learned a lot．By the 1970s, Meyer had built many relationships in the business．In 1975, the fate presented an opportunity and he started his own operation Creative Artists Agency, which became a huge success, representing Hollywood legends like Barbra Streisand, Tom Hanks and Tom Cruise．

Twenty years later, Meyer was appointed to run Universal Studios, a position far beyond his youthful dream．But once he saw success was possible, he was driven to achieve it．Today, colleagues regularly owe his success―and theirs―to his humility and perseverance．It’s a level of success that takes determination, personality and intelligence, whether it comes from a college education or from the street．

1.What is the main idea of the passage? 

A．How a bitter childhood contributes to one’s success．

B．It’s important to choose a right career to achieve one’s life goal．

C．A talent agency helps a person to become famous．

D．It’s people’s determination, intelligence and personality that decide their success．

2.What does the author mean by saying “he had the brains to make the most of that experience”?

A．He benefited a good deal from the experience．

B．He smartly took the opportunity to learn from the experience．

C．That experience made him ever smarter than ever before．

D．He used his brains to impress his boss．

3.Which of the following is TRUE according to the passage?

A．A talent agency is to oversee the production of movies．

B．Ron Meyer did far more successfully than Raul Kohner．

C．Relationship is the most important thing in the film industry．

D．Meyer had never thought of being as successful as today．

 

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科目：高中英語(yǔ) 來(lái)源：2011-2012學(xué)年福建省高三11月學(xué)段考試英語(yǔ)題 題型：閱讀理解

While firing off pictures of a curious five-month-old fox, photographer Simon Czapp soon realized his subject had quite an interest in photography herself. The clever fox was so curious about the camera equipment that she climbed right on top of it. And while she was supposed to be the subject of the shoot, the fox stood on the shutter release button (快門(mén)按鈕) and took her own frames.

    Mr Czapp visited the New Forest Wildlife Park to capture images of new arrival Jessie. She has been at the animal park in Ashurst, Hampshire — home to wolves, deer and other animals in 25 acres of ancient woodland — after being abandoned by her mother.

    Mr Czapp said, “Jessie was very playful and curious and not at all camera shy. Soon after I arrived she was chewing my shoes and everything seemed to be a game to her. Then she started exploring the camera I had set up on a tripod (三腳架). She balanced her front paws on it and at one point knocked it over.”

    He put the camera back on the tripod and Jessie soon jumped back up. At one point she had all four paws on the camera and was keeping her balance. Mr Czapp added, “She jumped up there several times and I realized it could make a good picture. As I was leaving with the public’s viewing window behind me, I thought I heard the camera go off but didn’t think much of it. But when I checked the memory card afterwards, I was amazed to see Jessie had actually taken two pictures of me photographing her. I couldn’t believe a fox had gained an advantage over me! Jessie is a lovely little fox. There were some lovely photos of her but she obviously thought the photographer was worthy of a picture too!”

1.The underlined word “frames” in Paragraph 1 probably means “_________”.

   A. photographers         B. pictures         C. buttons          D. advantages

2.What do we know about Jessie from the passage?

   A. She arrived at the park five months ago.

   B. She lives at the park together with some other foxes.

   C. She was sent to the park because her mother left her.

   D. She loved the life in the park so much that she left her mother.

3. What is the RIGHT time order of the following steps in Jessie taking a photo?

   a. Jessie pressed the shutter release button.

   b. Mr Czapp left the camera to take a photo.

   c. Jessie climbed onto the camera and balanced herself.

   d. Mr Czapp set up his camera on a tripod.

   e. Jessie stood up to look at the back of the camera.

   A. d, e, c, b, a         B. a, b, c, d, e        C. c, b, e, a, d        D. d, e, b, c, a

4.From the passage we can infer that __________.

   A. foxes are better at photographing than men

   B. some foxes are more friendly than humans

   C. Mr Czapp and Jessie took photos for each other   

   D. Jessie gained an advantage over Mr Czapp in photographing

 

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