Sometimes ideas do not appear when you are concentrating your attention and mysteriously appear when you are not. Modern science recognizes this as a result of incubating (醞釀) the problem in your subconscious (潛意識(shí)) yet can't account for why it occurs.
When you quit thinking about a subject and decide to forget it, your subconscious mind doesn't quit working. Your thoughts keep making associations. This is why you're experienced suddenly remembering names, getting solutions to problems you've forgotten about, and ideas out of the blue when you're relaxing and not thinking about any particular thing.
You may try solving a problem with your subconscious mind by writing a letter to it. The letter should read just like a letter you would send to a real person. Seal the letter and put it away.
Let go of the problem. Don't work on it. Forget it. Do something else. This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. Open the letter in two days. The answer might magically pop into your mind.
An advertising agency was under pressure to come up with a marketing campaign to introduce new television shows. Bob, the creative director, wrote the following letter which he addressed to his subconscious mind. He called his subconscious mind "Secret Expert".
Secret Expert,
I need to come up with a new marketing program to introduce a new season of TV shows. I'm interested in coming up with some kind of campaign that will capture the audience's attention more than one time. Is there something people need that we can advertise on? What kind of products, foods and services should we investigate? I need a fresh approach to advertising. Your mission is to give me a new idea on how to advertise TV shows.
Thanks, Bob
Bob mailed the letter to himself and when he read what he had written, he got his brainstorm, which was to advertise on "eggs". Somehow an association between "foods", "need", and "fresh" approach" inspired the thought of using "fresh eggs to advertise". He arranged to place laser imprints of the slogans for the TV shows on eggs —some thirty million.
The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. It's unlike any other ad medium in the world, because you're looking at it while you're using it.
小題1:You remember names when you're not thinking about them because your subconscious mind ____.
A．is still workingB．is full of names
C．stops workingD．improves your memory
小題2:Which of the following was included in Bob's letter to his subconscious mind?
A．How the solution could be found.
B．When he would need its help.
C．What product could be advertised
D．What he wanted it to do
小題3:During the incubation stage, your focused awareness _____.
A．waits for an answerB．controls your thoughts
C．doesn't workD．helps your unconscious
小題4: In what way did the ad on eggs help?
A．It helped Bob to get a brainstorm
B．It made the TV shows known to people repeatedly.
C．It greatly increased the sales of eggs.
D．It made sure consumers could get fresh eggs.
小題5:Which of the following can be the best title for the passage?
A．Difference between Subconscious and Awareness
B．A fresh Approach to Advertising
C．Communicating with Your Subconscious Mind
D．Solving problems with your Subconscious Mind

小題1:A
小題2:D
小題3:C
小題4:B
小題5:D

試題分析：文章介紹了我們往往在不思考問(wèn)題的時(shí)候，潛意識(shí)還在工作，因?yàn)槲覀兛梢岳脻撘庾R(shí)解決問(wèn)題，作者用鮑勃的例子，告訴讀者可以給自己的潛意識(shí)寫(xiě)信解決自己的難題。
小題1:細(xì)節(jié)題：從第二段的句子：When you quit thinking about a subject and decide to forget it, your subconscious mind doesn't quit working. Your thoughts keep making associations. This is why you're experienced suddenly remembering names, 可知你突然想起了名字是因?yàn)槟愕臐撘庾R(shí)還在工作，選A
小題2:細(xì)節(jié)題：從Bob的信中的句子：Your mission is to give me a new idea on how to advertise TV shows.可知他想知道怎么做到這件事，選D
小題3:細(xì)節(jié)題：從第四段的句子：This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious. 可知the incubation stage 是指有意識(shí)的思維停止工作的階段，選C
小題4:細(xì)節(jié)題：從最后一段的句子：The consumers look at a single egg at least a few times, when they buy the eggs at the store, when they transfer them to the refrigerator, and when they crack them open. 可知人們?cè)谥貜?fù)使用雞蛋的時(shí)候可以看見(jiàn)廣告，選B
小題5:標(biāo)題確定題：從全文和第三段的句子：You may try solving a problem with your subconscious mind 可知這篇文章是讓讀者用自己的潛意識(shí)解決問(wèn)題，選D
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