Question

2012年11月11日阿里巴巴（Alibaba Group)旗下的淘寶網(wǎng)（Taobao.com)和天貓 (Tmall.com)的銷售額達(dá)到了 191億，其中天貓為132億，淘寶為59億。

某英文論壇對這一成功的營銷案例進(jìn)行討論。假如你是該論壇用戶，請你根據(jù)以下圖 示，用英文寫一篇短文，分析其成功的原因及你的想法，在該論壇上發(fā)帖參與討論。

注意：1.詞數(shù)：120詞左右；

2.短文的開頭已給出，不計入總詞數(shù)。

參考詞匯：網(wǎng)民netizen

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day_____

 

Answer 1

【答案】

On November 11, 2012, Singles Day, Alibaba Group took in 19.1 billion RMB from the sales of Tmall.com and taobao.com , which is believed to be the biggest sales in a single day. What led to the successful sales?

First of all, highly-developed internet technology played an important role, without which such big sales in one day would not have been possible. More and more netizens , mostly young people, are willing to accept this shopping trend. Advertisements also contributed greatly to the success. Long before Singles Day ,news about the sales filled the internet, TV and  newspapers. Therefore, people all over the country knew about it . Advertisements with focus on low prices , about 50% off, could been seen everywhere, which encouraged the netizens to buy .What’s more, varieties of goods online satisfied most of the buyers. So they can purchase almost everything from foods to cars without leaving their houses.

In short , advertisements with  proper focus plus advanced technology will promote sales.

【解析】

試題分析：考查看圖作文。本文討論的是這一完美的營銷方案的原因，可以從網(wǎng)絡(luò)營銷，價格，廣告和貨物的質(zhì)量，以及售后服務(wù)等各方面展開說明。要求考生在保證內(nèi)容要點全部概括的基礎(chǔ)上可以充分發(fā)揮自己的想象，進(jìn)而用自己的語言來表達(dá)某種觀點或看法，增添了寫作的靈活性，同時能較好地考查考生的想象能力和英語語言表達(dá)能力。

考點：考查看圖作文

點評：圖表類作文對于考生的要求很高，要求考生有很強(qiáng)的審題能力，能根據(jù)圖表在腦海里勾勒出故事發(fā)生的始末，考生的思維量是非常大的。然后根據(jù)圖表內(nèi)容組織要點，要注意要點的完整性，不能有遺漏。在完成圖表作文時，首先要選擇自己熟悉的短語或者句型，在你的能力范圍之內(nèi)，選擇句式時要賦予變化，因為這樣你才可以更好的駕馭。同時也要選擇合適的連接詞，把各個要點組織成一個完整的整體，如besides, further, last but not least等。在發(fā)表個人觀點的時候，可以使用諺語來提升整個文章的檔次和文采，也能增加得高分的可能性。