9.Neither television nor radio nor magazines nor books nor any other medium can match newspapers for depth and breadth of coverage(新聞報(bào)道).In fact,all these media themselves depend on newspapers to bring them information that they then process and distribute as their own brand of news.
Now many newspapers are locked in a struggle for survival.If they lose-which is by no means impossible-we all lose.
The great task for editors and publishers is to respond to the competitive challenge caused by online news,and at the same time use their own online news to increase their profits (利潤).As yet,they haven't figured out a smooth and sure way to do that.
So they cut some more to get profit.The cuts in size that they are making are in some cases risky and in others without considering the results.With every cut,publishers tirelessly argue that readers won't even know the difference.The trouble is that by the time customers do notice that they are getting less for their money; it will be too late-too late to notice the reduction in the number of readers.
The other big cuts,of course,are in staff(員工).The victims would be the oldest and most experienced workers because they are the highest paid.While there is plenty of tired deadwood among them,there is also a lot of talent.
When experienced staff leave in large numbers-as they often do now-the newspaper loses great professional memory.But the real loser is the readers,who are suddenly robbed of the insights(見識(shí)) that only the experienced reporters can bring.
As for the future,there is at least one big,bright sign:intelligent young people will continue to flood into journalism in urgent search of jobs,despite its high demands and modest(不太高的) pay.
1.The underlined word"deadwood"(in Paragraph 5)may refer toC
A. the staff who are going to retire
B. workers who are experienced
C. people who are no longer useful or needed
D. reporters who are tired of covering events
2.According to the passage,which of the following can best describe the author's attitude towards the ways the editors and publishers have adopted to get profit?B
A. The author had no objection.
B. The author opposes them.
C. The author regards them reasonable.
D. The author has not shown it explicitly.
3.Who will be the real loser if newspapers lose according to the passage?B
A. Publishers.
B. Readers.
C. Editors.
D. Writers.
4.The author seems to agree with the view that.D
A. journalism is a job offering highest pay for high demands
B. experienced workers are the last to be laid off
C. the challenge of newspapers is that there are not enough intelligent young people
D. it is possible that newspapers may not survive in the end.
分析 本文講述了在多媒體時(shí)代,報(bào)紙新聞行業(yè)所遭受的沖擊以及對(duì)工作者的影響.
解答 1.C.詞義猜測(cè)題.語境表示,裁員最大的受害者將是年紀(jì)最大和最有經(jīng)驗(yàn)的工人,因?yàn)樗麄兪杖胱罡撸m然他們之中有許多無用多余的人,但是也有許多有才華的人.選C.
2.B.觀點(diǎn)態(tài)度題.根據(jù)第四段第二句"The cuts in size that they are making are in some cases risky and in others without considering the results."可知,作者認(rèn)為編輯和出版商通過裁員,縮減報(bào)紙版面來獲利是有風(fēng)險(xiǎn)的,沒有考慮后果,由此可推斷作者反對(duì)他們這樣做.選B.
3.B.推理判斷題.根據(jù)第二段可知,現(xiàn)在許多報(bào)社為了生存而努力奮斗,如果他們失敗了,那絕不是不可能的,由此可推斷作者同意這個(gè)觀點(diǎn),即最后許多報(bào)社無法生存是有可能的.選B.
4.D.細(xì)節(jié)理解題.根據(jù)倒數(shù)第二段When experienced staff leave in large numbers-as they often do now-the newspaper loses great professional memory.But the real loser is the readers,who are suddenly robbed of the insights(見識(shí)) that only the experienced reporters can bring.可知,一些人會(huì)離開這個(gè)行業(yè),而只有這些經(jīng)驗(yàn)豐富的人才能給讀者帶來的見識(shí)也會(huì)消失,可推知報(bào)紙可能不會(huì)一直存在,故選D.
點(diǎn)評(píng) 本篇閱讀較為簡(jiǎn)單.文章內(nèi)容,所出題目以及選項(xiàng)也較短,因此考生只要閱讀詳略結(jié)合,細(xì)心理解,就能快速得出正確答案.