Endless playing of songs like All I Want For Christmas in shops during the festive season doesn’t just drive us mad—the songs also make us more careless with our money, research has warned.
While repeated performance of Jingle Bells may seem like an innocent attempt to raise customers’ spirits during the nightmare of Christmas shopping, the songs also have a more delicate impact.[來源:學(xué)科網(wǎng)ZXXK]
“Background music, or ‘muzak’, can be used by marketers to impose cultures—such as the commercialization of Christmas—onto consumers and influence their behaviour, ”experts said.
Dr. Alan Bradshaw of Royal Holloway, University of London, said, “Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy. In other words, this is an attempt to control your shopping habits in a way that you might hardly be aware of.”
“Often we are told that we have the freedom to choose where we want to shop, but during Christmas the use of music in this way is so common that our freedom to choose disappears.”
Dr. Bradshaw and Prof Morris Holbrook of Columbia University examined the phenomenon and found that retailers often “dumb down” the music played in shops to relax customers, meaning it is easier to control their behaviour.
It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves, for example.
Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr Bradshaw said.
Background music is often classed as “Muzak” in honor of the Seattle-based company which began producing its soft-sounding melodies in the 1930s.
【小題1】According to Dr. Bradshaw, in what ways does Christmas music influence customers?
①their mood ②their income ③their sense of time ④the sort of products they buy

A．①②③ B．①③④ C．②③④ D．①②④
【小題2】Shopkers slow down the rhythm of music in shops to__________.
A．let customers spend more time shopping
B．make customers and sales assistants relaxed
C．let customers enjoy the beautiful music
D．help customers find what they really want
【小題3】What kind of music is now often adapted to influence customers in shops?
A．Classical music. B．Popular modern songs.
C．Folk songs. D．Jazz music.


【小題1】B
【小題2】A
【小題3】B

解析試題分析：圣誕節(jié)期間商店里不斷播放的圣誕歌曲不但讓我們情緒高漲，而且還會(huì)在無形中刺激我們的購物欲望。
【小題1】考查細(xì)節(jié)理解。根據(jù)第四段內(nèi)容Festive jingles are force-fed to Christmas shoppers in a bid to change their mood, influence their sense of time and what sort of products they buy.可知，這些喜慶的歌曲，會(huì)改變圣誕購物者的心情，影響他們的時(shí)間概念和他們購買的產(chǎn)品種類，①③④都是對(duì)的，故選B。
【小題2】考查細(xì)節(jié)理解。根據(jù)第七段內(nèi)容It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore spend more time examining the shelves,可知，放慢商店里的音樂節(jié)奏能讓顧客誤以為時(shí)間過得更慢，這樣顧客可能就會(huì)花更多時(shí)間來仔細(xì)查看貨架上的商品。故選擇A項(xiàng)。
【小題3】考查細(xì)節(jié)理解。根據(jù)文章倒數(shù)第二段A common trick is to take a popular current song and record an instrumental version….可知，一個(gè)常見的訣竅是把當(dāng)前的熱門歌曲拿來錄制器樂版，可以在一天當(dāng)中的不同時(shí)段放慢或加快音樂節(jié)奏，從而對(duì)顧客的行為產(chǎn)生不同的影響。故選擇B項(xiàng)。
考點(diǎn)：考查社會(huì)現(xiàn)象類短文

練習(xí)冊(cè)系列答案
相關(guān)習(xí)題

科目：高中英語 來源： 題型：閱讀理解

I prefer Lynne Truss’s phraseology: I am a grammar “sticker”. And, like Truss – author of Eats, shoots & Leaves – I have a “zero tolerance” approach to grammar mistakes that make people look stupid.
Now, Truss and I disagree on what it means to have “zero tolerance”. She thinks that people who mix up basic grammar “deserve to be struck by lightning, hacked (砍) up on the spot and buried in an unmarked grave”, while I just think they deserve to be passed over for a job – even if they are otherwise qualified for the position.
Everyone who applies for a position at either of my companies, iFixit or Dozuki, takes a compulsory grammar test. If job hopefuls can’t distinguish between “to” and “too”, their applications go into the bin.
Of course, we write for a living. iFixit.com is the world’s largest online repair manual (指南), and Dozuki helps companies write their own technical documentation, like paperless work instructions and step-by-step user manuals. So, it makes sense that we’ve made a strong strike against grammar errors.
But grammar is relevant for all companies. Yes, language is constantly changing, but that doesn’t make grammar unimportant. Good grammar is credibility, especially on the Internet. And, for better or worse, people judge you if you can’t tell the difference between “their” “there” and “they’re”.
Good grammar makes good business sense – and not just when it comes to hiring writers. Writing isn’t in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers.
Grammar signifies more than just a person’s ability to remember high school English. I’ve found that people who make fewer mistakes on a grammar test also make fewer mistakes when they are doing something completely unrelated to writing – like stocking shelves or labeling parts. It is the same with programmers. Applicants who don’t think writing is important are likely to think lots of other things also aren’t important.
【小題1】The author agrees with Lynne Truss in that ________.

A．grammar mistakes can’t be tolerated
B．books on grammar make people stupid
C．people need to learn basic grammar
D．grammar mistakes are absolutely unavoidable
【小題2】What’s the author’s “zero tolerance” approach to these job seekers who mix up basic grammar?
A．They should be left out for a job.
B．They have to correct their mistakes.
C．They aren’t qualified for their jobs.
D．They must be severely punished.
【小題3】Which of the following is TRUE of iFixit and Dozuki?
A．Only one of them has a compulsory grammar test.
B．They are companies where one learns grammar.
C．Grammar is quite important for their existence.
D．They depend on grammar correction for a living.
【小題4】What can we learn from the text?
A．Companies giving grammar tests may have no good business sense.
B．Grammar becomes unimportant as language is constantly changing.
C．A “zero tolerance” approach to grammar errors might seem a little unfair.
D．People who pay attention to writing may pay attention to other things.

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Are we getting more stupid? According to Gerald Crabtree, a scientist at Stanford University in the US, we are.
You may not want to hear this, but Crabtree believes that human intelligence reached its peak more than 2,000 years ago and ever since then has been going downhill. “If an average Greek from 1,000 BC were transported to modern times, he or she would be one of the brightest among us,” Crabtree told The Guardian.
At the heart of Crabtree’s thinking is a simple idea. In the past, intelligence was critical for survival when our ancestors had to avoid dangerous animals and hunt for food. The difference of being smart or stupid is often life or death. However, after the spread of agriculture, when our ancestors began to live in dense farming communities, the need to keep their intelligence in peak condition gradually reduced.
This is not hard to understand. Most of the time, pressure is what keeps us going – you need the pressure from your teachers to finish your homework; the pressure of looking pretty prompts(促使) you to lose weight when summer comes. And the same is also true of our intelligence – if we think less, we become less smart.
These mutations(變異) are harmful to our intelligence and they were all developed in the past 3,000 years. The other evidence that Crabtree holds is in our genes. He found that among the 2,000 to 5,000 genes that we have that determine human intelligence , there are two or more mutations in each of us.
However, Crabtree’s theory has been criticized by some who say that early humans may have better hunting and surviving abilities, but people today have developed a more diverse intelligence. For example, spearing a tiger doesn’t necessarily require more brainpower than playing chess or writing a poem. Moreover, the power of modern education means a lot more people have the opportunity to learn nowadays.
“You wouldn’t get Stephen Hawking 2,000 years ago. He just wouldn’t exist,” Thomas Hills of the University of Warwick, UK, told Live Science. “But now we have people of his intellectual capacity doing things and making insights(洞察力) that we would never have achieved in our environment of evolutionary adaptation.”
【小題1】What is Crabtree’s recent finding according to the article? 

A．The Greeks from 1,000 BC could have been the smartest in human history.
B．Our ancient ancestors had no better surviving abilities than we do nowadays.
C．Humans have been getting steadily more intelligent since the invention of farming.
D．Mutations in genes that decide human intelligence have affected the development of intelligence.
【小題2】According to Crabtree, ancient humans _______.
A．had much more genes that determine human intelligence
B．were forced to be smart due to natural selection pressures
C．relied more on group intelligence than individual intelligence
D．developed a diverse intelligence to adapt to the hard realities
【小題3】Some argue that Crabtree’s theory is false because they think _______.
A．people today are under much more pressure than early humans
B．it’s ridiculous to compare a hunter’s and a poet’s intelligence
C．modern education is far more advanced than ancient education
D．human intelligence nowadays is different from that of the distant past
【小題4】What is Thomas Hills’ attitude toward Crabtree’s theory?
A．Supportive B．Unfavorable C．Worried D．Confused

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Tears came into this mother’s eyes when she talked about waking up her son. Every morning, her ten-year-old boy puts up one finger with his eyes still closed, begging for one more minute to sleep.
Why is he so sleepy? Because, like thousands of student “early birds” in China, he has to get up before 6 a.m. every morning.
School students usually need eight to ten hours’ sleep a night. But in Shanghai, it’s reported that 90% of the students do not get enough sleep. And studies show that without a good night’s sleep, students seem to be weaker than they should be. Many become near-sighted as a result.
Li Ming, a student at Qinghua High School, said that he usually goes to bed after 11 p.m. But when he has exams coming up, he can stay up as late as midnight. This “night bird” lifestyle has made many students nod off in class. Li Ming said that it is during afternoon classes that he feel most sleepy. “My parents are usually happy to see me studying so late,” he said. “They think I work very hard and they make me cups of coffee.”
However, not all parents are happy about this. “My daughter gets up so early. She looks tired and it really hurts me.” said one of the parents. Why don’t so many students get enough sleep? Now many members of society began to think about it.
【小題1】Why did the ten-year-old boy’s mother talk about waking up her son with tears in her eyes?

A．Because her son’s lack of sleep hurt her but she had to wake him up.
B．Because her son wasn’t good at lessons.
C．Because she thought her son was too lazy.
D．Because her son was badly ill.
【小題2】Which is NOT the result of lack of sleep?
A．The body’s weakness. B．Nodding off in class.
C．Near-sighted eyes. D．Poor academic developments.
【小題3】How does Li Ming’s mother feel to see him studying late?
A．Sorry. B．Worried. C．Not unhappy. D．Angry.
【小題4】Which one is True according to the passage?
A．All the parents hope their children stay up.
B．No students complain about their lack of sleep.
C．Most students watch TV or play computer games deep into night.
D．Some parents are worried about the fact that most of the students don’t have enough sleep.

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

WHEN there are some strangers in front of us, which of them will we trust?
According to a new study in the online PloS One (《公共科學(xué)圖書館·綜合》), people make their decisions to trust others largely based on their faces. Your appearance can do a lot for you, especially if you are in the financial industry. The more trustworthy you look, the more likely people will buy what you’re selling.
Researchers from Britain’s University of Warwick Business School, University College London, and Dartmouth College, US, did a number of experiments.
The research team used computer software to make 40 faces, from the least to the most trustworthy-looking.
The study said that the difference between a trustworthy face and one that isn’t as trustworthy comes from features that look slightly angry or slightly happy, even when the face is at rest. However, a slightly happy face is more likely to be trusted.
Researchers gave participants some money and asked them which face they trusted to invest the money for them. Then researchers gave some good and bad information about the people with these faces, and asked the participants again whom they trusted.
The results showed that even if they got different information, the participants didn’t change their choices. They were still more likely to invest their money with the more trustworthy-looking faces.
Chris Olivola, one of the study’s authors, said in the University of Warwick’s press release: “It seems we are still willing to go with our own instincts (本能) about whether we think someone looks like we can trust them. The temptation (誘惑) to judge strangers by their faces is hard to resist.”
【小題1】Which of the following can be a proper title for this passage?

A．What kind of face do you trust?
B．Who did the experiments?
C．Why do you trust him or her?
D．Why did they do the experiments?
【小題2】According to the study, which of the following faces is most likely to be trusted?
A．A sad face. B．A smiling face. C．A crying face. D．An angry face.
【小題3】Which of the following about the experiment is TRUE?
A．The trustworthy faces were given good information.
B．Researchers took photos of the 40 people’s faces in college.
C．Most participants gave their money to the trustworthy-looking faces.
D．Participants liked to choose the faces with good information.
【小題4】What did the researchers learn from their experiment?
A．People can’t refuse temptations.
B．People always do things with their instincts.
C．People often judge strangers by their faces.
D．People don’t trust strangers with sad faces.

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

The dirt road made our car jump as we traveled to the Millennium Village in Sauri, Kenya. We passed the market where women sat on the dusty ground selling bananas. Little kids were wrapped in cloth on their mothers’ backs, or running around in bare feet and torn clothing. When we reached the village, we walked to the Bar Sauri Primary School to meet the people. Welcoming music and singing had almost everyone dancing. We joined the dancing and clapped（鼓掌）along to the joyful, lively music. The year was 2004, the first time I had ever been to Sauri.
The Millennium Village project was created to help reach the Millennium Development Goals, which were set by the United Nations in 2000. The plan is to get people out of poverty, assure（確保）them of access to health care and help them stabilize the economy and quality of life in their communities. The goals are supposed to be met by 2015; some other targets are set for 2025. But our first sight of Sauri showed us there was plenty of work to do.
On that day in 2004, we followed the village leaders into Yala Sub-District Hospital. It wasn’t in good shape. The rooms were packed with patients who probably wouldn’t receive treatment, either because the hospital did not have it or the patients could not afford it. There was no running water or electricity in the hospital. It is hard for me to see people sick with preventable diseases who are near death when they shouldn’t have to be. I just get scared and sad.
Malaria（痢疾）is one disease, common in Africa, which is preventable and treatable. Mosquitoes carry malaria, and infect people by biting them. Kids can die from it easily, and adults get very sick. Mosquitoes that carry malaria come at night. A mosquito net, treated with chemicals that last for five years, keeps malarial mosquitoes away from sleeping people. Each net costs $5. There are some cheap medicines to get rid of malaria too. The solutions are simple, yet 20,000 kids die from the disease each day. So sad, and so illogical. Mosquito nets could save millions of lives.
We walked over to see the farmers. Their crops started to die because they could not afford the necessary fertilizer（肥料）and irrigation. Time and again, a family will plant seeds only to have an outcome of poor crops because of lack of fertilizer and water. Each year, the farmers worry: Will they harvest enough food to feed the whole family? Will their kids go hungry and become sick?
Many kids in Sauri didn’t attend school because their parents couldn’t afford school fees. Some kids are needed to help with housework, such as fetching water and wood. In 2004, the schools had minimal supplies like books paper and pencils, but the students wanted to learn. They all worked hard with the few supplies they had. It was hard for them to concentrate, though, as there’s no midday meal.
Great changes have taken place in these years. Today, Yala Sub-District Hospital has medicine, free of charge. Water is connected to the hospital, which also has a generator（發(fā)電機(jī)）for electricity. There are no school fees, and the school now serves midday meals for the students. The attendance rate is way up. All this is encouraging supporters of the Millennium Villages project.
There are many solutions to the problems that keep people poor. What it will really take is for the world to work together to change poor areas forever. When my kids are my age, I want this kind of poverty to be a thing of history. It will not be an easy task. But Sauri’s progress shows us all that winning the fight against poverty is achievable in our lifetime.
【小題1】In Paragraph 1, the writer describes the kids’ clothes to show that _________________.

A．local children spent a lot of time outside
B．local parents were not responsible
C．local villagers were very poor
D．local villagers were very friendly Zxxk
【小題2】 What is mainly discussed in Paragraph 3?
A．Medical conditions.B．Agriculture.
C．Education.D．Economy.
【小題3】What does the underlined word “minimal” in Paragraph 6 probably mean?
A．Many.B．Few.C．Colorful.D．Various.
【小題4】Because there was no midday meal in school, __________________.
A．kids lacked energy to study attentively
B．many kids dropped out of school
C．kids made more efforts to study hard
D．many kids had to go back home for lunch
【小題5】This story is mainly about _____________________________.
A．the education in an African village
B．the schools and hospitals in an African village
C．the poverty and the progress of an African village
D．the author’s car journey to an African village

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Does style really sell? How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson, British inventor of the Dvson vacuum cleaner that has sold in millions around the world, resigned as chairman of London's Design Museum. It is widely believed that Mr. Dyson felt that the museum put too much stress on style at the expense of serious industrial design.
Mr. Dyson accused the museum of not keeping true to itself. He may be right, but these days, museums everywhere can no longer afford to be unique centers of scholarship and learning. Among competition for sponsorship, they must use exhibitions of populist culture, nice cafes and shops or, best of all, a new building by Frank Gehry to increase visitor numbers.
On the one hand, some producers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of their goods. On the other hand, there are those who believe that how a product looks is more important. Design is indeed a broad term, involving both function and form. Typically, in any given product area, it changes from the former to the latter.  Clothing is a good example. But surely you would have to be a very shallow person to think something's appearance is more important than what it does.
Today nearly all goods at any given price point do much the same job. So almost the  only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer, which could be through the visual appeal of the product or its packaging, or the imagery(意象) created by advertising. And what of the Dyson vacuum cleaner? Mr. Dyson may believe that people buy these machines because of the graphs showing their superior suction, but most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a fashionable  brand. With its inside workings exposed, it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside. Functional it may be, but it is a bit of a trick, too.
【小題1】Mr. Dyson left the Design Museum because he thought the museum     .

A．didn't increase the number of visitors 
B．couldn't provide scholarships for learners 
C．wasn't loyal to its original purpose of learning 
D．didn't have great appeal for serious industrial design 
【小題2】What can we learn from Paragraph 4 ?
A．A product with convenient packaging sells well. 
B．The majority of consumers prefer to buy branded goods. 
C．Most similarly priced products are of a comparable standard. 
D．Emotion contributes much to the development of advertising industry. 
【小題3】The author believes that people buy the Dyson vacuum cleaner because      .
A．it has very good suction B．it is fashionable 
C．it sells well around the world D．it is invented by James Dyson 
【小題4】What is the author's attitude towards the form of a product?
A．Optimistic. B．Doubtful. 
C．Disapproving. D．Objective. 

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Last night I drove a long way (about 500 km) to return home. It was late and I was driving fast because I wanted to get home as soon as possible. So several times when I was driving behind a slow-moving truck on a narrow road, I wanted to shout at the driver ahead.
Then I came to a crossroad with a traffic light. As I drove near, it turned red. I stopped my car at once. I looked left，right and behind. I found no cars or persons — I was alone on the road. The person who would come to the crossroad was at least a mile away in any direction. Certainly going through the light would cause no danger. I could pass the traffic light. But strangely enough, I just stopped there, waiting for several minutes until the light went green. I asked myself why I refused to run the light. Surely it was unnecessary for me to be afraid of danger or being fined (罰款), because there were no cars or police around at all. But I remained waiting until the light changed.
When I finally got home, it was near midnight. My wife had fallen asleep. The question of why I stopped for that light came back to me again, because I stopped another two times for the red lights as “special” as the first one. I stopped, not because of the law, but because it was a good habit I had developed. In fact, we were used to doing something right just because we have made obeying the rules a good habit. We do it just because we should do it. I thought if another man met with the same thing, he would make the same choice. I believed so. And I could be trusted (信任) by others. I believed that everyone would and could control (控制) himself/herself well. It was amazing that we trusted each other to do the right things, wasn’t it?
【小題1】When the author drove behind the slow-moving truck, he felt ____.

A．confused but happy B．sleepy and tired C．excited but tired D．a(chǎn)ngry and worried
【小題2】Who made the author stopped at the crossroad?
A．A policeman. B．The author’s wife. C．The author himself. D．Another driver.
【小題3】The author waited until the light went green because ____.
A．running the light would make him fined B．he was afraid to cause an accident
C．he was prevented by the passers-by D．he was used to obeying traffic rules
【小題4】The author is a person who ____.
A．believes others easily B．can control himself well
C．treats others very unfriendly D．is very experienced in driving
【小題5】 We can infer from the passage that ____.
A．running the light could help the author get home earlier
B．the author’s wife was angry because he got home late
C．the truck driver in front of the author might be drunk
D．it was very necessary to have very strict traffic rules

查看答案和解析>>

科目：高中英語 來源： 題型：閱讀理解

Gallows humor（黑色幽默）seem like a mistake, or at least in poor taste. But psychologists say that gallows humor can be an important way to relieve stress. “Humor makes you feel in control and it can give you that feeling that everything is okay even when it's not,” says James M. Jones, a psychology professor at the University of Delaware.
Psychologists say that just because you're laughing doesn't mean you’re wasting time. Occasional teasing among colleagues, particularly if it revolves around things associated with the job, can boost creativity, departmental cohesiveness（凝聚力）and performance.
“There are a lot of stressors out there,” says Ed Dunkelblau, a psychologist with the Institute for Emotionally Intelligent Learning in Chicago. “But gallows humor is a way of making difficult things a little less difficult.”
This is true as long as the humor is used for the right purpose. The main point of it should be inspiring people --- not laughing at them. “Anything that would lift morale（士氣）in terms of the company would be good humor,” says Thierry Guedj, a professor of business and psychology at Boston University. “Before you say or do anything, think about, ‘How is this helping my employees’ morale?’”
You want to give your employees and co-workers a sense of belonging, so don’t make observations that are aggressive. Most obviously, Dr Guedj says, don’t make comments about people’s physical appearance, or faith. If you have any doubt, it's appropriate, don't go through with it.
Or you can take aim at the one person you know won't be offended（冒犯）:Yourself. “If there's going to be a joke or story, it should be you,” Mr. Dunkelblau says. For example, if you're a marketing manager reviewing a failed campaign that you led, begin with a line like, “The guy who gave permission to this deal might just be looking for work next week.”
“People with the ability to laugh at themselves can give other people permission to laugh at themselves too,” Mr. Jones says. “And if you can laugh at yourself, you feel better about yourself.”
【小題1】According to the text, gallows humor has the following functions EXCEPT ________.

A．improving performance 
B．reducing pressure 
C．leading to a big mistake 
D．making people more creative 
【小題2】What is Ed Dunkelblau’s attitude towards gallows humor?
A．Negative. B．Positive. C．Uncertain. D．Neutral. 
【小題3】Which of the following would Dr. Guedj most probably agree with?
A．Gallows humor allows people to laugh at others. 
B．Gallows humor is the basic source of morale. 
C．Anything that may lift morale can be called gallows humor. 
D．Gallows humor may sometimes be used for the wrong purpose. 
【小題4】When people use gallows humor, they should ________.
A．show a sense of belonging 
B．observe who is aggressive  
C．try to avoid irritating others 
D．doubt about the result of humors 
【小題5】What can we infer from the text?
A．Laughing at ourselves can help relieve the stress of others. 
B．People tend to laugh at others rather than themselves. 
C．People who laugh at themselves are hard to be friends with. 
D．People can’t avoid offending others with gallows humor. 

查看答案和解析>>

同步練習(xí)冊(cè)答案