Question

 

Make sure the respondent has enough information

Remember your survey’s purpose

Keep your questions simple

Include only one topic per question

If in doubt, throw it out

Avoid leading questions

Write more effective survey questions

Naturally, no question is “good” in all situations, but there are some general rules to follow. Using these rules and examples will help you write useful questions.

1.________________

All other rules and guidelines are based on this one. There was a reason you decided to spend your time and money to do your survey, and you should ensure that every question you ask supports that reason. If you start to get lost while writing your questions, refer back to this rule.

2.________________

This is another way of stating the first rule, but it is important enough to repeat. A question should never be included in a survey because you can’t think of a good reason to discard it. If you cannot come up with a concrete benefit that will result from the question, don’t use it.

3._________________

Compound sentences force respondents to keep a lot of information in their heads, and are likely to produce unpredictable results. Example: “Imagine a situation where the production supervisor is away from the line, a series of defective parts is being manufactured, and you just heard that a new client requires ten thousand of these parts in order to make their production schedule. How empowered do you feel by your organization to stop the line and make the repairs to the manufacturing equipment?” This question is too complex for a clear, usable answer. Try breaking it down into components parts.

4.________________

How would you interpret the responses to “Please rate your satisfaction with the amount and kind of care you received while in the hospital.” or, a question asking about speed and accuracy? If you want to be able to come up with specific recommended actions, you need specific questions.

5.________________

Asking respondents “How effective has this company’s new distribution program been?” may not be as effective as “Recently, we used a new distribution system. Did you know this?” Followed by “Have you seen any positive benefits resulting from this change?” It can be beneficial to break down questions that require background information into two parts: a screening item describing the situation which asks if the respondent knows about it, and a follow-up question addressing attitudes the respondent has about the topic.

 

Answer 1

1.B

2.E

3.C

4.D

5.A

【解析】

試題分析：寫更有效的調(diào)查問(wèn)題。

1.B考查段落大意。該段講得是寫出有效的調(diào)查問(wèn)題的最基礎(chǔ)的原則，即所有其他的方法原則都基于此點(diǎn)，也是你決定花錢費(fèi)時(shí)間地去做調(diào)查的原因，且你要讓你設(shè)計(jì)的調(diào)查問(wèn)題都圍繞該點(diǎn)，當(dāng)你茫然時(shí)也應(yīng)再參考一下的基本點(diǎn)。故該題正確答案為B.即“要記住你調(diào)查的目的�！�

2.E考查段落大意。根據(jù)該段中的“should never be included in a survey”和“don’t use it”可知，本段講得是要棄用一些無(wú)用無(wú)益的問(wèn)題。故該題正確答案為E.

3.C考查段落大意。該句所給的例子說(shuō)明的是“This question is too complex for a clear, usable answer. Try breaking it down into components parts.”問(wèn)題問(wèn)得太復(fù)雜了。故該題的正確答案為C.“要讓你的調(diào)查問(wèn)題簡(jiǎn)潔。”

4.D考查段落大意。根據(jù)該段最后一句“If you want to be able to come up with specific recommended actions, you need specific questions.”可知，如果你想能提出一個(gè)明確的有建設(shè)性的行動(dòng)，你需要明確的問(wèn)題。即問(wèn)題要明確，不要各方面都裹到一個(gè)問(wèn)題里。故正確答案為D.

5.A考查段落大意。根據(jù)該段所舉的例子及其總結(jié)“It can be beneficial to break down questions that require background information into two parts:…”可知，一些需要背景信息的問(wèn)題，首先得通過(guò)詢問(wèn)了解被調(diào)查者是否知道。然后在詢問(wèn)態(tài)度。即要確保被調(diào)查者對(duì)相關(guān)信息有足夠的了解，故該題正確答案為A.

考點(diǎn)：段落大意的總結(jié)和文章結(jié)構(gòu)的把握