A dark blue design will not    on a blackboard.

A. clear up   B. go up   C. show up   D. pick up

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科目：高中英語 來源： 題型：閱讀理解

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (品牌) of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包裝) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package―blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”

64. Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package.   B. The price of the product.

C. The colour of its package. D. The brand name of the product.

65. The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.

A. attracted the customers strongly     B. had weak effects on the customers

C. tricked the customers into shopping       D. caused the customers to lose interest
66. Which of the following is the key to the success in product sales?

A. The way to promote goods.     B. The discovery of a genius.

C. The team to produce a good product.     D. The brand name used by successful producers.

67. Which of the following would be the best title for this text?

A. Choice of Good Products               B. Disadvantages of Products

C. Effect of Packaging on Shopping         D. Brand Names and Shopping Tricks

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科目：高中英語 來源：2011-2012學(xué)年福建省福清東張中學(xué)高二下學(xué)期期末考試英語試卷（帶解析） 題型：閱讀理解

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商標(biāo)) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包裝) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推銷)  their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
【小題1】Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package.B．The price of the product.
C．The colour of its package.D．The brand name of the product.
【小題2】The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
A．a(chǎn)ttracted the customers strongly
B．had weak effects on the customers
C．tricked the customers into shopping
D．caused the customers to lose interest
【小題3】Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
【小題4】Which of the following would be the best title for this text?
A．Choice of Good ProductsB．Disadvantages of Products
C．Effect of Packaging on ShoppingD．Brand Names and Shopping Tricks

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科目：高中英語 來源：浙江省杭州2010屆二模（英語） 題型：閱讀理解

It was a cold grey day in late November. The weather had changed overnight, when a backing wind brought a pale sky and a muzzling rain with it, and although it was now only a little after two o’clock in the afternoon the gray of a winter evening seemed to have closed upon the hills, surrounding them in mist. It would be dark by four. The leather seats felt damp to the hands, and there must have been a small crack in the roof, because now and again little drips of rain fell softly through, polluting the leather and leaving a dark – blue stain like a spot of ink. The wind came in, at times shaking the coach as it traveled round the bend of the road, and in the exposed places on the high ground it blew with such force that the whole body of the coach trembled and swayed, rocking between the high wheels like a drunken man.
The driver, muffled （裹�。� in a greatcoat to his ears, bent almost double in his seat in a faint endeavor to gain shelter from his own shoulders. The few passengers pressed together for warmth, exclaiming all together when the coach sank into a heavier rut （車轍） than usual, and one old fellow, who had kept up a constant complaint ever since he had joined the coach at Truro, rose from his seat in anger; and, feeling with the window – frame, let the window down with a crash, bringing a shower of rain upon himself and his fellow – passengers. He thrust his head out and shouted up to the driver, scolding him in a angry voice for a rogue and a murderer; that they would all be dead before they reached Bodmin if he persisted in driving at dangerous speed; they had no breath left in their bodies as it was, and he would never travel by coach again.
41．What is the main image the author gives in this description?
A．In terrible weather, a coach was running fast in mud with complaining passengers on it.
B．On a cold and rainy day the coach broke and the driver was repairing it on the road.
C．On a cold night the driver and the passengers felt very cold and struggled in the rain.
D．The bad condition of the road resulted in the bad mood of the passengers.
42．Which of the following is correct according to the text?
A．The windows were tightly closed, so the cold air was kept outside the coach.
B．The spot of ink stained leather, so the seats felt damp to the hands.
C．Most probably the roof of the coach was broken.
D．There was a drunken man swaying constantly on the coach.
43．The expression “muffled in a greatcoat to… his own shoulders” implies         .
A．the driver felt very cold and tried to change his seat
B．the driver felt comfortable by doing in that way
C．The driver felt very cold and tried to gain warmth
D．The driver tried to protect his ears and shoulders
44．We can learn from the text that         .
A．the coach was running slowly due to the bad weather
B．a(chǎn)n old passenger who got on the coach at Truro was angry about the windows
C．one of the passengers on the coach was a murderer
D．the few passengers let out exclamations as the coach moved violently

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科目：高中英語 來源：2012-2013學(xué)年廣東東莞第七高級中學(xué)高二上學(xué)期期中考試英語試卷（帶解析） 題型：閱讀理解

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包裝) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推銷) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”
【小題1】Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package.B．The price of the product.
C．The colour of its package.D．The brand name of the product.
【小題2】The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A．a(chǎn)ttracted the customers strongly
B．caused the customers to lose interest
C．tricked the customers into shopping
D．had weak effects on the customers
【小題3】Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
【小題4】According to the passage, we know that _________.
A．making soap is so easy that any fool in the world can make it.
B．greens, yellows or silver are considered to be healthy colours.
C．25 years ago, the founder of Pears soap was a pretty girl herself.
D．the size of a product can have an effect on the shoppers.
【小題5】Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks

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科目：高中英語 來源：2013屆福建省高二下學(xué)期期末考試英語試卷（解析版） 題型：閱讀理解

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商標(biāo)) of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包裝) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推銷)  their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”

1.Which of the following may trick a shopper into buying a product according to the text?

A．The cost of its package.

B．The price of the product.

C．The colour of its package.

D．The brand name of the product.

2.The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.

A．a(chǎn)ttracted the customers strongly

B．had weak effects on the customers

C．tricked the customers into shopping

D．caused the customers to lose interest

3.Which of the following is the key to the success in product sales?

A．The way to promote goods.

B．The discovery of a genius.

C．The team to produce a good product.

D．The brand name used by successful producers.

4.Which of the following would be the best title for this text?

A．Choice of Good Products

B．Disadvantages of Products

C．Effect of Packaging on Shopping

D．Brand Names and Shopping Tricks

 

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