Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.
Written advertisements probably began with hieroglyphics more than three thousand years ago, but only a few people could read these symbols. So merchants made signs with pictures or hung their tools over their doors to identify their businesses.
In the time of the Roman Empire, wall paintings were a popular form of advertisement. An ad for a play, or some other performance was painted on part of a building or on a wall around a city. People often advertised a house for rent or a freshwater bath in this way, too.
Today, large wall signs are still used for outdoor advertising. But outdoor advertising is only a small fraction of the total advertising. About forty per -cent of all ads are printed in daily newspapers. Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.
Advertisements in magazines and on television reach many people, too. However, usually only large companies can advertise on a national network, because TV commercials shown across the country can cost many thousands of dollars.
Then there are ads that are almost part of daily living. If you use public transportation, you will see large printed ads, called ear cards, on buses and taxis and in trains. Ads are painted on the trucks that deliver products people are buying or selling.
小題1:Which is the passage mainly discussing?
A．Modern advertisingB．Significance of advertising
C．Development of advertisingD．Origin of advertising
小題2:Which of the following is the original form of advertising?
A．Signs with picturesB．Wall signs
C．Street cryingD．Wall painting
小題3:Which of the following can best replace the underlined word “hieroglyphics” in Paragraph 2?
A．A signalB．A signatureC．A symbolD．A form
小題4:Why did the merchants make signs with pictures or hang their tools over their doors ?
A．To have their houses decorated.
B．To make their business known by public.
C．To enable people to learn how to read
D．To advertise their houses to rent
小題5:Radio commercials are the best form of advertising because ____________.
A．they can be heard everywhere in a country
B．they are cheap and fast
C．they are most recently developed
D．they can be understood by those who can neither read nor write

小題1:C
小題2:C
小題3:C
小題4:B
小題5:A

試題分析：本文是關(guān)于廣告也的發(fā)展歷程，從遠(yuǎn)古的廣告到現(xiàn)代的各種廣告形式。
小題1:C 主旨大意題。通過文章的描述可知本文是關(guān)于廣告也的發(fā)展歷程，從遠(yuǎn)古的廣告到現(xiàn)代的各種廣告形式。故C正確。
小題2:C 細(xì)節(jié)題。根據(jù)第一段Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.
說明Street crying是最初的廣告形式，故C正確。
小題3:C 推理題。根據(jù)本句Written advertisements probably began with hieroglyphics more than three thousand years ago以及下面的So merchants made signs with pictures or hung their tools over their doors說明在3千年前就有了帶有具體符號(hào)的書面廣告，故該詞是指symbol。C正確。
小題4:B 細(xì)節(jié)題。根據(jù)第二段最后一句. So merchants made signs with pictures or hung their tools over their doors to identify their businesses說明他們這樣做是讓他們的生意被別人知道，故B正確。
小題5:A 細(xì)節(jié)題。根據(jù)第4段3,4行Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.說明A正確。
點(diǎn)評(píng)：本文介紹了從古到今的各種廣告的形式和廣告業(yè)的發(fā)展歷程�？疾榧�(xì)節(jié)題較多，如2,4,5對(duì)于文章中的細(xì)節(jié)題，要注意文本內(nèi)容的理解。關(guān)鍵是找出原文的根據(jù)，認(rèn)真核查題支和原文的異同，常犯錯(cuò)誤有：絕對(duì)化語(yǔ)言，范圍擴(kuò)大或縮小，以偏概全，張冠李戴等。帶著問題，再讀全文，找出答題所需要的依據(jù)，完成閱讀。
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科目：高中英語(yǔ) 來(lái)源：不詳 題型：完形填空

Historically, the term “fair trade” has meant many things. The Fair Trade League was  1 in Britain in 1881 to restrict 2  from foreign countries. In the United States, businesses and labor unions  3  “fair trade” laws to construct what economist Joseph Stiglitz calls “barriers to imports.” These so called “anti-dumping(反傾銷)” laws allow a company that  4  a foreign one of selling a product below cost to request that the government charge special taxes to protect it from “unfair”  5 .
Such dark protectionist thoughts are far from the  6  of the organizers of the United Kingdom’s annual “Fairtrade Fortnight”. Their  7 aim is to raise the price paid to developing-country farmers for their  8  by cutting out the inflated profits of the middlemen on whom they  9  for getting their goods to distant markets. Fair-trade products  10  cocoa, coffee, tea, and bananas do not compete with domestic European production, and  11  do not have a protectionist motive(動(dòng)機(jī)).
This is how it works: In  12  for being paid a guaranteed price and meeting “agreed labor and environmental standards” (minimum wages, no farm chemicals ), poor-country farming cooperatives(合作社) receive a FAIRTRADE mark for their products, given 13  by the FAIRTRADE Labeling Organization. This mark  14  supermarkets and other businesses to sell the products at a higher than  15  price . Third-world farmers get their income increased , 16  first-world consumers get to feel virtuous: a marriage made in heaven.
The fair-trade movement,  17  in the 1980’s, has been growing rapidly. In a significant breakthrough in 1997, the British House of Commons  18  to serve only fair-trade coffee. By the end of 2007, more than 600 producers’ organizations,  19  1.4 million farmers in 58 countries, were selling fair-trade products. Today, a quarter of all bananas in UK supermarkets are sold under a FAIRTRADE mark. But FAIRTRADE-labeled products still represent a very  20 share – typically less than 1% – of global sales of cocoa, tea, coffee, etc.
小題1:
A．discoveredB．foundedC．encouragedD．promoted
小題2:
A．importsB．exportsC．outputD．trade
小題3:
A．disobeyB．breakC．useD．study
小題4:
A．suspectsB．needsC．wantsD．a(chǎn)dvertises
小題5:
A．a(chǎn)greementB．contractC．gameD．competition
小題6:
A．worriesB．mindsC．commentsD．projects
小題7:
A．educationalB．politicalC．worthyD．immediate
小題8:
A．favourB．benefitC．interestD．produce
小題9:
A．dependB．spendC．lookD．a(chǎn)pply
小題10:
A．a(chǎn)sB．likeC．withD．for
小題11:
A．insteadB．otherwiseC．thereforeD．a(chǎn)nyhow
小題12:
A．fearB．storeC．preparationD．exchange
小題13:
A．secretlyB．publiclyC．officiallyD．successfully
小題14:
A．urgesB．enablesC．ordersD．forces
小題15:
A．normalB．potentialC．lowestD．best
小題16:
A．whenB．whileC．a(chǎn)sD．but
小題17:
A．launchedB．a(chǎn)rrangedC．inventedD．developed
小題18:
A．wantedB．refusedC．hadD．decided
小題19:
A．tellingB．representingC．Choosing D．receiving
小題20:
A．smallB．littleC．goodD．large

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

It may seem to be a hard task to trace back the history of rap music, though you often see the informal music associated with highly informal dance style. As far as the origin of rap music is concerned, most people agree that it is from Afro-American and Latino Street culture of New York City. Not only in this city but in the surrounding areas there is the influence of African people and their culture.
Rap is a vocal (口頭的) style in which the performer speaks rhythmically and in rhyme, generally to a beat. The term of rap music is the same with hip-hop music typically-consisting of a rhythmic vocal style called rap. If we see it carefully, then we will definitely notice that the music usually is sung at higher pitches (調(diào)). Most of the time rap music is associated with chorus. Though rap music was primarily an American music style with African influence over its music and lyrics, recently it has been spread to almost the entire world.
There is hardly any country or nation where rap music cannot be seen in some form or another, and it is one of the most popular music styles among the youngsters. However, when it comes to its history, it is believed that hip-hop or rap music started in the early 1970s，and gained much popularity throughout the world during the late 1970s and early 1980s.
The history of rap music and hip-hop music is full of controversies (爭(zhēng)議) and bans, as the lyrics sometimes relate to drugs and crime; even most famous pop stars and hip-hop musicians and singers were found to be associated with the controversies in their life. For that reason, no matter how popular this music style was or still is, it has always had a bad reputation in the eyes of mainstream society.
小題1:The passage is mainly about _____.
A．when rap music started B．how rap music develops
C．what rap music is like D．why rap music is popular
小題2:The characteristics of rap music are _____.
A．solo, rhymes，beats and pops
B．speaking, rhythms，beats and solo
C．repeating, speaking, pops and chorus
D．speaking, rhymes, beats and chorus
小題3:Rap music is now one of the music styles mostly run after by _____.
A．the teenagers in Africa
B．a(chǎn)ll kinds of people in the world
C．the youngsters all over the world
D．the young people in the US
小題4:Rap music is often not well thought of by the mainstream because _____.
A．it comes from the lower class
B．it has a short history
C．it is associated with crimes and drugs
D．its music is full of controversies

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

The porter(行李搬運(yùn)工) brings your bags to your room and helpfully explains all you want to know．Then he points to the phone and says：“If there’s anything else you need, just call．”All this time you have been thinking of one thing：“How much should I tip(付小費(fèi))him?” To make your next trip a little easier, here’s guide to tipping across some Asian countries.
Bangkok(曼谷)
In general, the more westernized the place is, the more likely you will be expected to leave a tip．Some top-end restaurants will add a 10％ service charge to the bill．If not, waiters will appreciate your tacking on(附加)the 10％ yourself．However, if you’re eating at a lower-end restaurant, a tip is not necessary．If you’re staying at one of Bangkok’s many five-star hotels, expect to tip the porter 20 to 50 baht(泰國(guó)貨幣單位),depending on how many bags you have．Taxis are now metered in Bangkok．Local custom is to round up(湊整數(shù))the fare to the nearest five baht．
Hong Kong
Tipping is customary in this money-mad metropolis(大都市)．Most restaurants add a 10％ service charge to the bill, but the extra money often ends up in the pocket of the owner. If the service is good, add another 10％ to the bill, up to HKMYMl00 in an especially nice restaurant．For HK MYM10 hotel porters should do it at all but the nicest hotels where a new HKMYM20 bill may be more acceptable．When in a taxi, round up to the nearest dollar．
Kuala Lumpur（吉隆坡）
Tipping in Malaysia is limited to the expensive westernized hotels, which often add a 10％ service charge to your meal or hotel room．If you are at a hotel restaurant, expect a 10％ service charge．
But at local restaurants, there’s no need to add a tip. At five-star hotels, one or two ringgit(馬來(lái)西亞貨幣單位)will satisfy a porter. At lower-end buildings don’t feel you have to tip Like Bangkok, many taxis are now metered so you can just round up to the nearest ringgit．
Seoul
Tipping is not part of Korean culture, although it has become a matter of course in international hotels where a 10％ service charge is often added．If you’re at a Korean barbecue joint(燒烤處), there’s no need to add anything extra．But a nice Italian restaurant may require a 10％ contribution．
If you’re at a top-end hotel, so expect to pay 500～l,000 won per bag．Taxi drivers don’t accept a tip．Keep the change for yourself．
小題1:Which of the following is NOT the unit of money?．
A．ChargeB．BahtC．WonD．Ringgit
小題2:In which of the following cities is it unnecessary to tip the taxi-drivers?
A．BangkokB．HongkongC．Kuala LumpurD．Seoul
小題3:If you stay at a five-star hotel in Kuala Lumpur, how much will you pay the porter at least?
A．10％ of service chargeB．Three ringgitC．Half a ringgitD．One ringgit
小題4:The writer seems           ．
A．to tell the readers how to travel
B．to give the readers some advice on how to tip
C．to ask the readers to go on a travel to Asian cities
D．to make the trip more pleasant

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

To American visitors, Iceland is a very interesting country, partly because it is different in so many ways from what he or she is used to seeing at home. There are quite a few things that are not done, or that do not exist on the island - quite a few "No's".
There is no pollution, for instance. No dogs are permitted in Reykjavik, the capital. There is no television on Thursdays or during the entire month of July, and only three hours of black-and-white TV the rest of the time. There is no hard liquor on Wednesdays and no beer at any time. There are no handguns; only one jail of thirty-five cells（牢房） in the entire land – an admirable figure, even for a small country of 313,376 people.
There is no army, air force or navy. There is no tipping for anything. There are no large stores open on Saturdays or Sundays. Since Iceland is situated just under the Arctic Circle, there is no darkness in summer and do daylight in winter. But thanks to Gulf Stream, the climate is rather mild, with temperatures ranging from 34 degrees Fahrenheit to 52 degrees in July.
The rules on television, liquor, and guns are the result of governmental decision. But the absence of pollution is due in great part to the fact that Iceland gets its power from the enormous geyser（間歇泉）and the thousands of hot springs that come out of the ground. They provide all the energy needed by the country. In fact, Iceland uses only 3 percent of all its available power.
Iceland has been described as a democratic (民主的) independent country where more fish are caught and more books published per person than anywhere else in the world. The Icelanders have always felt a particular love for literature. They composed their first works in the ninth and tenth centuries AD. These works were poems and tales about the kings, heroes, and heroines of Iceland and Norway. At first the stories were memorized and passed from generation to generation. The Icelanders have never stopped writing ever since. “Rather shoeless than bookless," they proudly say.
小題1:American visitors enjoy visiting Iceland probably because     .
A．no dogs are permitted in the capital
B．the police do not carry handguns
C．it is very different from America
D．the climate is rather mild.
小題2:The following statements are true EXCEPT       .
A．there are no soldiers in Iceland
B．the Icelanders don't drink beer
C．there is no service fee of any kind
D．there are no crimes in Iceland
小題3:There is no pollution in Iceland mainly because         .
A．Iceland uses only 3 percent of all its available power
B．the Icelanders use hot water from the ground below as their energy
C．it is located just under the Arctic Circle
D．it is a democratic independent country
小題4:"Rather shoeless than bookless" means         .
A．they regard books more important than shoes.
B．they would rather have shoes on than write books
C．they prefer traveling to reading
D．they prefer not to have shoes or books

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Suppose that we lined up our roughly 14 million United States businesses in order of size, starting with the smallest, along an imaginary road from San Francisco to New York. There will be 4,500 businesses to the mile, or a little less than one per foot. Suppose further that we planted a flag each business. The height of the flag pole represents the yearly volume of sales (銷量) , each $ 10, 000 in sales in shown by one foot of pole.
The line of flagpoles is a very interesting sight. From San Francisco to about Reno, it is almost unnoticeable, a row of poles about a foot high. From Reno eastward the poles increase in height until, near Columbus, Ohio - about four - fifths of the way across the nation - flags fly about 10 feet in the air.
But as we approach the eastern terminus (終點(diǎn)) , the poles suddenly begin to mount (升高) . There are about 300, 000 firms in the country with sales over $ 500, 000. These firms take up the last 75 miles of the 3,000 - mile road. There are 200, 000 firms with sales over $ 1 million. They take up the last 50 miles. Then there are 1, 000 firms with sales of $ 50, 000, 000 or more. They take up the last quarter of a mile before the city limits, flags flying at cloud height, 5 , 000 feet up .
At the very gate of New York, on the last 100 feet of the last mile , we find the 100 largest industrial firms . They have sales of at least $ 1.5 billion, so that their flags are already miles high. Along the last 10 feet of road , there are 10 largest companies . Their sales are roughly $ 10 billion and up : their flags fly 190 miles in the air , almost in the stratosphere (平流層) .
小題1:What is the author’s main purpose in this passage?
A．To tell the reason why the largest firms are in New York.
B．To show the geographical distribution (分布) of the United States businesses.
C．To provide a general idea of the size of businesses in the United States.
D．To tell us how the United States businesses are arranged.
小題2:What’s the correct order of the following places from east to west?
A．San Francisco, Reno, New York, Columbus.
B．San Francisco, Reno, Columbus, New York.
C．New York, Columbus, Reno, San Francisco
D．New York, Reno, Columbus, San Francisco
小題3:Among the four parts of the imaginary road , which part , considering all the firms in it , has the largest total volume of sales ?
A．The last 75 miles. B．The last 50 miles.
C．The last 100 feet of the last mile.D．The last quarter of a mile
小題4:Which of the following diagrams (圖表) shows the right order of size of the US businesses , according to the text ?
S =" San" Francisco  R =" Reno"  C =" Columbus"  N =" New" York  H =" height"  F = feet

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

The bar-tailed godwit(斑尾鷸) has just broken its own record for the world’s longest non-stop flight, including humans in planes, according to a report made by Lund University Press. The bird can fly non-stop for eight days, while the most impressive man-made airplane can only remain in the sky for 82 hours without a stop.
The bar-tailed godwit’s journey, from Alaska to New Zealand, covers over 6,835 miles. It completes this trip twice a year, in autumn going to New Zealand, and in spring back to Alaska. The tireless bird ends the trip without stopping once for food or rest. All other birds can only finish trips that are twice as short as what the bar-tailed godwit travels.
One reason for the bar-tailed godwit’s success is that it has made the best use of its fuel, which is only 0.41 percent of its body weight over each hour of any given long flight. Hedenstrom, a professor from Lund University, says, “This figure is extremely low compared with other birds.” The bird also has a special body shape that helps it fly easily. It stores body fat and protein to manage its trips. It also travels fast, compared to other birds and animals.
Many questions remain about this bird record holder that never gets lost in the air. Researchers wonder whether it has an inside compass(指南針) that helps it to know the direction. Please watch how beautiful bar-tailed godwits look as they come in for a landing, along with other birds.
小題1:For the flight from Alaska to New Zealand, the bar-tailed godwit _____.
A．doesn’t need to stop to eat B．is afraid of hot weather
C．seems very tired at lastD．should fly less than 7000 metres
小題2:The main reason why the bar-tailed godwit can break the record is that it ______.
A．eats little food every hourB．has a special body shape
C．stores much water in its bodyD．has very light body weight
小題3:The last paragraph tells us that ________.
A．researchers have understood the bird very well
B．the bird has a very good sense of direction
C．there are still many who doubt the bird’s ability
D．the bird has an inner compass
小題4:What is the text mainly about?
A．A bird that breaks the record for the longest non-stop flight.
B．Birds and airplanes that can fly over a long distance.
C．Reasons for the bar-tailed godwit’s long-distance flight.
D．An introduction to long-distance flights of birds and humans.

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Many English learners have difficulty deciding what kind of English accent they want to have． A US accent, perhaps modeled on the way a Hollywood star speaks? Or maybe you want to imitate（模仿） the British accent of a BBC news reader?
Young British people find the US accent attractive while young US people like a British accent． Especially when the person speaking is of the opposite sex(異性)! Let’s listen to what they have to say．
Stephen Yang, 17, from London, UK
A US accent is cute, especially when a girl speaks it． Whether it’s Jessia Alba speaking or the girl- next-door, the way US girls speak has a sweet tingle that is really sassy(時(shí)髦)． A girl from Texas recently moved into our neighborhood． Her Texan twang（鼻音） had all the boys here on their knees within seconds of meeting her．
To me, accents reflect the attitudes, characteristics and lifestyles of the people．
Jennifer Sun, 16, from New Jersey, US
From watching English actors like Daniel Radcliffe, my friends and I have developed a soft spot for British men．Some are attracted to the qualities of English males, while others admire their sense of style．
Everyone, however, agrees that the most appealing aspect of an English man is his accent． For example, many American girls watch Harry Potter movies over and over again just to listen to the actors speak．
The English accent seems almost like art．
小題1:In Stephen Yang’s opinion, accents just show__________．
A．the beauty of the language
B．how the language is spoken
C．the cultural differences of the speakers
D．the meeting of the day
小題2:The underlined sentence in paragraph means that __________．
A．All the boys broke their knees
B．All the boys fell to the ground
C．All the boys liked her accent very much
D．All the boys imitated（模仿）her accent
小題3:Many American girls watch Harry Porter again and again in order to __________．
A．learn the acting skills of the these stars
B．learn the magic performed by Harry Potter
C．imitate the actors’ accents
D．know more about British English
小題4:What is probably the best title for this passage?
A．British English and American English
B．British Accent or American Accent
C．American English Accent is Most Accepted
D．The difference between British Accent and American Accent．

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科目：高中英語(yǔ) 來(lái)源：不詳 題型：閱讀理解

Peter Rabbit is a character in various children’s stories written by Beatrix Potter(1866-1943). Peter Rabbit made his first appearance in 1902 in The Tale of Peter Rabbit. Peter doesn’t obey his mother’s orders and goes away.  Mr.McGregor spots him and runs after him. Peter manages to escape, but not before losing his jacket and shoes, which Mr.McGregor uses to dress a scarecrow(稻草人). Peter returns home tired and ill.
In the Tale of Benjamin Bunny, first published in 1904, Peter’s cousin Benjamin Bunny brings him back to Mr.McGregor’s garden and they get back the clothes Peter lost in The Tale of Peter Rabbit. But after they gather onions to give to Peter’s mother, they are caught by Mr.McGregor’s cat. Benjamin’s father arrives and rescues them, but also blames Peter and Benjamin for going into the garden. In this tale, Peter displays fear about returning to the garden.
In the The Tale of the Flopsy Bunnies, first published in 1909, Peter has a small role and appears only briefly. He is grown up and his sister Flopsy is now married to Benjamin Bunny. The two are the parents of six little Flopsy-Bunnies. Peter and his mother keep a nursery garden and the bunnies come by asking him for spare cabbage.
In the Tale of Mr. Tod, first published in 1912, Benjamin and Flopsy’s children are taken away by Tommy Brock. Peter helps Benjamin run after Brock, who hides out in the house of the fox Mr. Tod. Mr. Tod finds Brock sleeping in his bed and as the two get into a fight, Peter rescues the children.
Peter makes cameo appearances(客串出場(chǎng)) in two other tales. In The Tale of Mrs. Tiggy-Winkle, first published in 1905, Peter and Benjamin are customers of Mrs. Tiggy-Winkle, a hedgehog(刺猬) washerwoman. In The Tale of Ginger and Pickles, first published in 1909, Peter and other characters from Potter’s previous stories make cameo appearances.
小題1: In The Tale of Peter Rabbit, Peter     .
A．is caught by Mr. McGregor’s catB．gathers onions to give to his mother
C．runs into a scarecrow when escapingD．loses his clothes in Mr. McGregor’s garden
小題2:In paragraph 4, the underlined part “the two” refers to      .
A．Benjamin and BrockB．Peter and BenjaminC．Mr. Tod and BrockD．Peter and Mr. Tod
小題3:What do we know about Benjamin Bunny?
A．He’s a father of six children
B．He keeps a nursery garden with Peter
C．His mother passes away when he’s little
D．He saves Peter in The Tale of the Flopsy Bunnies
小題4:According to the passage, Peter Rabbit      .
A．hates Benjamin Bunny’s father a lot
B．a(chǎn)ppears briefly in The Tale of Mrs. Tiggy-Winkle
C．was worked into a story in the early 19th century
D．plays a leading role in The Tale of the Flopsy Bunnies
小題5:The author wrote the passage to      .
A．introduce the character Peter Rabbit in Potter’s stories
B．describe the various characters in Potter’s books
C．show the influence of the Peter Rabbit series on children
D．discuss Potter’s changes in her writing styles

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