Question

When you were looking for a reliable，honest auto mechanic（機修工），how did you find him？Before you went into that restaurant you recently tried，how did you know that it served great food？If you are like most people on the planet，you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust. Marketers（營銷人員）call this friend?to?friend recognition of a business “word?of?mouth”（口碑）advertising.

When you do a great job for your customer or a bad job，people are going to talk about your business. Unfortunately，because we humans seem to feel negative emotions more intensively（強烈地） than positive ones，we're more likely to tell more of our friends about bad experiences with a business than positive ones. Understand this：Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.

So，to get positive word?of?mouth going for your business in this service?based economy，you've got to do a really outstanding job for everyone，exactly.

And when you do，you build a great reputation (名聲). That takes time. But it forms a close link with your customers in a way that no advertising and no promotional（促銷的）coupon(優(yōu)惠券) ever could.

The good news is that because there are so many different businesses chasing after（追趕）your customers' money，people want to know whom they can trust. So people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with. That's a great antidote (解藥) to nonconfidence.

1.According to the passage，whether we go to a place or not depends on ________.

A．business fames B．a(chǎn)ssociates' recommendation

C．particular recognition D．media assistance

2.The underlined word “refer to”in the first paragraph probably means ________.

A．說明 B．提及 C．提供參考 D．適用于

3.The passage says that customers won’t believe the services are good until__________.

A．they get some promotional coupons

B．the business chase after their money

C．they themselves are treated well

D．they see the advertisement is good enough

4.The underlined word “nonconfidence”in the last paragraph probably means ________.

A．service imperfection B．service advertisement

C．customers' protection D．customers' distrust

5.What is the main topic of this passage?

A．A company can rely on its associates to survive.

B．A person should rely on his friends for business.

C．Advertising can make customers believe it's wonderful.

D．A good name will bring you money.

Answer 1

1.B

2.C

3.C

4.D

5.D

【解析】

試題分析：“口碑”——好的口碑形成不易，但好的口碑會給帶來經(jīng)濟效益。

1.If you are like most people on the planet，you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust.”（如果和這個星球上的大多數(shù)人一樣,你想降低遇到倒霉意外的風(fēng)險,那么你就會去問一個你信任的人他所信任的事物。）可知，我們是否去一個地方并非取決于A．business fames商業(yè)信譽C．particular recognition特殊表彰；D．media assistance媒體援助；而是B．a(chǎn)ssociates' recommendation朋友的推薦，故該題正確答案為B.

2.you asked people you trust to refer to a business they trust. 結(jié)構(gòu)：該句謂語結(jié)構(gòu)為ask sb to do sth，you trust為定語從句修飾people;；they trust也是定語從句而其先行詞為a business，那么該句句意就應(yīng)為：那么你就會問一個你信任的人他所信任的事物。即讓你所信任的人告訴你他所信任的事物的相關(guān)信息。故該題正確答案為C.

3.Customers believe their own experience. You can't make them believe that your company is wonderful when they felt they were treated badly.”可知，顧客們只有在受到良好的服務(wù)后，才會認可該服務(wù)。故該題正確答案為C.

4.A．service imperfection服務(wù)的瑕疵；B．service advertisement服務(wù)廣告；C．customers' protection客戶保護；D．customers' distrust顧客的不信任，根據(jù)語境可知，該名詞所對應(yīng)的主語That指代的是上文所提到的“people are going to be talking about you create a free sales force for your business—— an army of delighted customers who tell everyone that they know how good your company is to do business with”人們一定會談?wù)摰侥悖�那么就�?chuàng)造了一支免費推銷大軍——一支由興高采烈的顧客組成的，迫不及待地想告訴所有人他們知道你公司的業(yè)務(wù)有多好的大部隊。這顯然是對于顧客的不信任的一劑良藥。故該題正確答案為D.

5.

考點：社會經(jīng)濟類說明文的閱讀